Senior Lifecycle Marketing Manager

Higgsfield AI

Senior Lifecycle Marketing Manager at Higgsfield AI developing strategies for customer engagement and retention. Collaborating across teams in shaping the future of AI-powered creative tools.

Posted 7/21/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $140,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing lifecycle marketing strategies, with a strong focus on customer segmentation, retention, and engagement. Proficient in utilizing marketing automation tools and analytics to optimize campaign performance and enhance customer journeys.

Highest-signal resume keywords

Lifecycle Marketing StrategyMarketing Automation PlatformsCustomer SegmentationAnalytical SkillsA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRMRetention MarketingGrowth MarketingCustomer EngagementSegmentationPersonalizationBehavioral MarketingSubscription Business StrategiesInternational Marketing

Soft Skills

Excellent Written CommunicationHighly OrganizedData-DrivenCollaboration

Tools & Technologies

BrazeIterableCustomer.ioHubSpotSalesforce Marketing CloudSQLAmplitudeMixpanelLookerGA4

Industry Keywords

B2CPLGSaaSAIConsumer Technology

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Develop and execute lifecycle marketing strategies across acquisition, onboarding, activation, engagement, retention, and reactivation.
Design personalized customer journeys that improve product adoption and long-term retention.
Identify opportunities to reduce churn and increase customer lifetime value.
Create automated email, push notification, SMS, and in-product messaging campaigns.
Develop segmentation strategies based on customer behavior, usage, and lifecycle stage.
Launch campaigns supporting product launches, feature releases, promotions, and seasonal initiatives.
Own A/B testing strategy across messaging, timing, audience segmentation, and creative.
Analyze campaign performance and continuously optimize conversion, engagement, and retention metrics.
Build reporting dashboards and communicate insights to leadership.
Work closely with Product and Engineering to improve onboarding and user education.
Collaborate with Growth, Creative, Brand, and Product Marketing on integrated customer campaigns.
Partner with Data teams to identify behavioral insights and growth opportunities.
Help define lifecycle marketing systems, automation, and best practices as the company grows.
Improve customer data quality and segmentation capabilities.
Recommend new tools, workflows, and technologies that improve marketing efficiency.

Requirements

What you’ll need

7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement.
Experience managing lifecycle campaigns for high-growth B2C, PLG, SaaS, AI, or consumer technology companies.
Strong understanding of customer lifecycle strategy, segmentation, personalization, and behavioral marketing.
Experience with marketing automation and CRM platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar.
Strong analytical skills with experience measuring lifecycle performance using product and marketing analytics.
Comfortable partnering with Product, Engineering, Design, and Data teams.
Excellent written communication and customer messaging skills.
Highly organized, data-driven, and excited by rapid experimentation.
Experience marketing AI, creator, consumer technology, or SaaS products.
Familiarity with SQL, Amplitude, Mixpanel, Looker, GA4, or similar analytics platforms.
Experience with subscription businesses and monetization strategies.
International lifecycle marketing experience across multiple markets.

Benefits

Comp & perks

equity
comprehensive benefits package to support you both professionally and personally