Lifecycle and Customer Marketing Manager

Anrok

Lifecycle and Customer Marketing Manager for Anrok, a tax automation platform. Driving customer marketing strategy and lifecycle optimization to enhance engagement and retention.

Posted 7/17/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategy and execution, with a strong focus on customer retention and engagement through targeted marketing programs. Proficient in using HubSpot for marketing automation, segmentation, and performance analytics to drive revenue growth.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceLifecycle MarketingHubSpot ProficiencyCustomer Retention StrategiesProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCustomer MarketingGrowth MarketingA/B TestingPerformance AnalyticsCohort AnalysisCampaign Performance TrackingEmail Campaign DesignCustomer SegmentationData-Driven Marketing

Soft Skills

Strong Communication SkillsAnalytical SkillsProject Management Skills

Tools & Technologies

HubSpotG2

Industry Keywords

Customer AdvocacyCustomer EngagementChurn RateNPSCross-Functional Collaboration

About the role

Key responsibilities & impact

Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross-functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance.
Develop outbound marketing programs to engage prospective customers with targeted messages based on their engagement with our website and marketing materials as well as in collaboration with sales AEs.
Co-develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives.
Co-own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross-team implementations.
Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross-functional teams on customer segments and maintain differentiated communication strategies for each segment.
Track key customer metrics including churn rate, and align with cross-functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc. Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score.
Create customer-centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth.

Requirements

What you’ll need

5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing.
Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs.
Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics.
Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance.
Excellent project management skills with experience leading multi-stakeholder initiatives.
Strong communication skills and data-driven approach to marketing optimization.

Benefits

Comp & perks

The equity upside of an early-stage startup with the product-market fit of a later-stage company.
Daily lunch and snacks for those working out of our office hubs.
Medical, dental, and vision insurance covered 100%.
One Medical membership covered, flexible sick benefits, and more.
Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
Annual team off-sites and in-person opportunities around our growing Anrok hubs.
Home office setup stipend to ensure you have the equipment you need to thrive at work.