Anrok

Marketing

• Develop and execute quarterly field marketing calendar, identifying key conferences, trade shows, and industry events that align with target accounts and revenue goals.
• Plan and execute executive dinners, hospitality events, and regional roadshows to engage prospects and customers in target markets.
• Own end-to-end event logistics including vendor management, booth design, collateral, registration, and on-site execution to deliver seamless experiences.
• Manage swag inventory, budget, and ordering to ensure sales and marketing teams have materials for events and prospect engagement.
• Train Account Executives on event attendance best practices, pre-event prospecting, booth engagement strategies, and post-event follow-up to maximize event ROI.
• Own Sales Qualified Opportunity generation metric from field marketing activities, tracking leads from events through to qualified pipeline and closed revenue.
• Build reporting dashboards to measure event performance including attendance, leads generated, Sales Qualified Opportunities created, pipeline influenced, and ROI by event type.

Field Marketing Manager

Technical Recruiter

• Manage the full-cycle recruiting for engineering, product, design roles with the ability to flex into business roles as well.
• Partner closely with hiring managers to distill hiring needs, build a thoughtful interview process, and recruit with long-term time horizons in mind.
• Build and expand professional networks while proactively sourcing passive candidates to create a strong talent pipeline for current and future hiring needs.
• Be a key player in closing candidates and matching the right person to the right role.
• Create an outstanding candidate experience and employer brand through creative initiatives and programs, such as interview training and resources, 90 day plans, and marketing initiatives.
• Support candidates through their onboarding at Anrok to become successful contributors in their roles

Product Marketing

• Own end-to-end product marketing strategy and execution for new launches and feature releases, coordinating cross-functionally with product, sales, and marketing teams to drive adoption and revenue impact.
• Develop and evolve compelling product positioning, messaging, and value propositions that differentiate Anrok in market and resonate with buyer personas across commercial, mid-market, and enterprise segments.
• Create high-impact sales enablement materials including pitch decks, battlecards, demo scripts, objection handling guides, and competitive intelligence that measurably improve win rates and deal velocity.
• Partner with demand generation and content teams to ensure product messaging is consistently reflected across all marketing channels, campaigns, and customer touchpoints.
• Define and track product marketing metrics including pipeline influenced, win rates, sales asset utilization, feature adoption, and time-to-first-value to demonstrate impact and guide strategy.
• Serve as the voice of the market internally, translating competitive intelligence, customer feedback, and market trends into actionable recommendations for product and GTM teams.
• Own messaging frameworks and positioning documents that enable the entire organization to communicate Anrok's value consistently and effectively to different audiences and segments.
• Collaborate with product management to influence roadmap prioritization based on market insights, competitive analysis, and customer feedback.

Product Marketing Lead

Account Manager

• Manage a book of Anrok’s sellers to drive further platform adoption.
• Manage all strategic contract renewals.
• Consult with Anrok sellers on their international sales tax compliance strategies.
• Collaborate with finance, customer solutions, and operations teams to ensure a seamless customer billing, expansion, and renewal experience.

• Source & Develop Net New Partnerships
• Identify and recruit high-value technology partners whose platforms and customer bases align with Anrok's growth strategy
• Build a robust pipeline of potential ISV partners across billing, payments, ERP, and CFO tech stack categories
• Lead partnership negotiations from first conversation through signed agreements
• Drive Revenue Through Partner Channel
• Develop and execute joint go-to-market strategies with technology partners that generate measurable revenue impact
• Structure partnership deals that create clear value for both organizations and their shared customers
• Own and meet quarterly partnership-sourced sales qualified opportunity targets
• Scale Existing Partner Relationships
• Deepen engagement with current technology partners to maximize mutual revenue potential
• Identify and pursue integration opportunities, including API partnerships, embedded solutions, and white label offerings
• Build executive relationships with partner leadership teams to unlock strategic initiatives
• Enable Sales Teams for Success
• Deliver enablement programs that equip partner sales teams to effectively position and sell Anrok
• Collaborate with Anrok's sales and customer success teams to leverage partner relationships in deals
• Guide development of co-marketing materials, sales playbooks, and competitive positioning for partner audiences
• Shape Partner Strategy
• Work cross-functionally with product, marketing, and sales leadership to inform partnership priorities
• Lead partner presence at industry events and conferences to build pipeline and strengthen relationships
• Track partnership performance metrics and continuously optimize strategies for maximum impact

Field Marketing Manager

Technical Recruiter

Product Marketing Lead

Account Manager

ISV Partner Manager