Senior Business Marketing Manager – M&A, PE, Capital Markets

Cooley LLP

Business Marketing Senior Manager overseeing M&A, PE, and Capital Markets strategy at Cooley. Providing strategic and tactical support for marketing and client development initiatives across teams.

Posted 7/20/2026full-timeChicago • California, Illinois, New York • 🇺🇸 United StatesSenior💰 $170,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in narrative strategy and submission processes for legal directories, with a strong focus on market perception research and strategic planning. Proven ability to lead content development for marketing initiatives and mentor team members while ensuring compliance with firm policies.

Highest-signal resume keywords

7+ Years Experience In Marketing Or Business Development2+ Years Management ExperienceProficiency In Microsoft Office SuiteExperience In Professional Services IndustryB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Independent WorkOwnershipMentoring

Tools & Technologies

IManageFirm Applications

Industry Keywords

Legal DirectoriesMarket Perception ResearchRFP StrategyMarketing Materials DevelopmentClient DevelopmentSponsorship EvaluationThought Leadership

About the role

Key responsibilities & impact

Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice’s expertise is represented with high fidelity.
Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.
Define the content requirements and objectives for practice-led programs for the Campaign Strategy team to leverage and Content team to execute.
Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm’s competitive advantages are clearly articulated.
Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.
Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.
Coordinate with Client development and enabling teams to ensure engagement from events and sponsorships is converted into actionable pipeline opportunities.
Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.
Serve as direct supervisor and mentor to direct reports.
Ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests.
Support business professional development and continued educational opportunities.

Requirements

What you’ll need

7+ years applicable experience in the field (e.g., marketing or business development), with 2+ years of exempt/management experience in relevant roles
Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others
After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
Prior professional services industry experience and/or B2B marketing experience

Benefits

Comp & perks

medical
health savings account (with applicable medical plan)
dental
vision
health and/or dependent care flexible spending accounts
pre-tax commuter benefits
life insurance
AD&D
long-term care coverage
backup care for children and/or adults
parental support benefits
firm-paid life insurance
AD&D
LTD
short term medical benefits
21 days of Paid Time Off (“PTO”)
10 paid holidays each year
generous parental leave
fertility benefits
detailed benefit orientation