Senior Marketing Manager

Xero

Senior Marketing Manager driving multi-channel marketing campaigns for Accounting and Bookkeeping Partners. Collaborating with various teams to enhance customer conversion and brand awareness.

Posted 7/23/2026full-timeSan Mateo • California • 🇺🇸 United StatesSenior💰 $131,300 - $164,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing multi-channel marketing campaigns, particularly in B2B SaaS environments, with a strong focus on partner marketing and data-driven decision-making. Proficient in leveraging Salesforce and Tableau for campaign analysis and performance tracking.

Highest-signal resume keywords

B2B MarketingMulti-Channel Campaign ManagementSalesforce AnalyticsMarketing Automation ToolsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningDigital MarketingEmail MarketingContent MarketingEvent MarketingData AnalysisPerformance OptimizationAccount-Based MarketingGo-To-Market StrategyPartner Marketing

Soft Skills

CollaborationCommercial AcumenCustomer Focus

Tools & Technologies

SalesforceTableau

Industry Keywords

SaaSTechnology SectorBrand AwarenessCustomer ConversionPartner Enablement

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Planning and executing multi-channel marketing campaigns for Accounting and Bookkeeping Partners and Small Business customers
Working closely with sales, operations, product marketing, and external agencies
Bringing regional marketing plans to life while driving brand awareness and customer conversion
Developing and executing multi-channel go-to-market strategies
Partnering with product marketing to launch new features and payment solutions
Building and analyzing Salesforce and Tableau campaign reports
Refining partner enablement content and sales presentation tools tailored to different firm sizes and tiers

Requirements

What you’ll need

Extensive background in B2B marketing within SaaS or technology sectors
Focus on partner marketing and account-based strategies
Demonstrated ability to plan, implement, and optimize multi-channel campaigns spanning digital, email, content, and events
Strong track record of using data, Salesforce analytics, and marketing automation tools to track performance and influence business decisions
Exceptional cross-functional collaboration skills
Strong commercial acumen and a customer-focused approach

Benefits

Comp & perks

Medical, dental, vision, 401(k) match, and 21 days PTO
10 days of Wellbeing leave
5 days of Xtra Leave
1 volunteer day
12 paid holidays
Paid parental leave