Senior Trade Show and Experiential Marketing Manager

Hewlett Packard Enterprise

Senior Trade Show and Experiential Marketing Manager at HPE developing high-impact marketing programs and managing Tier 1 trade shows while driving brand equity and revenue.

Posted 7/23/2026full-timeHouston • California, Texas • 🇺🇸 United StatesSenior💰 $105,500 - $243,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing high-impact Go-To-Market strategies for trade shows and experiential marketing, with a strong focus on ROI analysis and brand equity enhancement. Proven ability to manage complex event logistics and lead cross-functional teams to achieve strategic marketing goals.

Highest-signal resume keywords

Event Marketing ExperienceTrade Show Ecosystem DynamicsBudget ForecastingContract NegotiationAnalytical Capabilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyEvent Logistics ManagementLead Generation AnalysisROI TrackingVendor Cost ContainmentExhibit House ManagementMulti-Channel IntegrationFiscal OversightData OptimizationExperiential Marketing Strategies

Soft Skills

Interpersonal SkillsConflict ResolutionTeam LeadershipInfluencing Skills

Industry Keywords

Trade ShowExperiential MarketingBrand EquityDemand GenerationCustomer JourneysEvent Marketing PrinciplesTier 1 EventsOn-Site SchedulesLive ActivationsPost-Event Analysis

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Develop and deliver strategic, high-impact Go-To-Market (GTM) trade show and experiential marketing programs.
Drive brand equity, demand generation, and multi-channel integration across Tier 1 domestic and international industry events.
Define experiential marketing strategies and track closed-loop ROI to maximize corporate growth.
Oversee end-to-end event logistics, general contractors, exhibit design houses, and complex on-site schedules.
Implement closed-loop post-event analysis to quantify lead generation, pipeline acceleration, and ROI.
Oversee the translation of core product value propositions into engaging live activations and interactive customer journeys.

Requirements

What you’ll need

Bachelor’s degree preferred in Marketing, Communications, Hospitality Management, or a related field.
7+ years of event marketing experience preferred, with a proven track record of working on multi-million-dollar Tier 1 third-party trade shows.
Mastery of event marketing principles, trade show ecosystem dynamics, contract negotiation, and exhibit house management.
Advanced budget forecasting, vendor cost containment, and rigorous fiscal oversight skills.
Exceptional interpersonal and conflict-resolution skills, with proven ability to align, lead, and influence teams.
Sharp analytical capabilities to distill complex trade show data into actionable optimization plans.

Benefits

Comp & perks

Health & Wellbeing: comprehensive suite of benefits that supports physical, financial and emotional wellbeing.
Personal & Professional Development: specific programs catered to helping you reach any career goals you have.
Unconditional Inclusion: inclusive environment where individuality is celebrated.