Growth Marketing

• Help develop and maintain the enterprise Organic Growth Strategy, aligned to TELUS Health global portfolio
• Identify, frame, and prioritise cross‑sell and upsell opportunities
• Analysing how products work together across customer segments
• Highlighting expansion pathways across the portfolio
• Clearly articulating where growth can be accelerated through portfolio connection
• Feeding prioritised opportunities into Product Council and Marketing Council forums
• Translate insight into strategic action
• Ensure insights drive decisions, not just reporting
• Produce and own the Monthly Insight Pack
• Support portfolio positioning and messaging alignment
• Partnering with Marketing and Product on value propositions
• Enable governance and prioritisation forums

Organic Growth Strategy Manager

• Lead with conviction. Own the strategy for your pod. Make the decisions, set the direction, and create the conditions for your team to do their best work. You don't wait for things to happen, you make them happen.
• Drive client success. Develop and execute integrated marketing strategies across ASO, Performance Marketing, and Retention. Own your clients' KPIs and north star goals, and ensure every deliverable reflects the quality Phiture is known for.
• Handle the hard stuff. Navigate difficult client conversations, manage crises under pressure, and push back when something isn't working, with the confidence and empathy to keep relationships strong while doing it.
• Mentor your seniors. Delegate meaningfully, coach Senior Consultants to grow, and build the kind of team that holds each other accountable without losing trust.
• Solve problems structurally. Take messy inputs, ambiguous client asks, poor data, competing priorities, and turn them into clear, actionable plans. Structured thinking is your edge.
• Monitor what matters. Set KPIs, track performance across accounts, spot when something's off, and course-correct fast. Commercial awareness is part of how you operate, not an afterthought.
• Innovate with AI. Use generative AI tools to improve how your team works, from creative and analytical processes to day-to-day efficiencies, and help Phiture stay ahead of the curve.
• Grow the business. Support pitches and business development, with the ability to accurately scope new work and set your team up for a strong start.

Mobile Growth Lead

• Own the end-to-end customer acquisition plan aligned to commercial growth targets
• Develop and execute full-funnel marketing campaigns across web and channels, including, but not limited to, paid social (Meta, TikTok), paid search (Google), partnerships, affiliate, influencer, and emerging channels
• Plan and manage marketing budgets, optimising for efficiency (CAC), volume, and LTV potential
• Identify new customer acquisition opportunities through channel testing, audience insights, and experimentation
• Own and lead the acquisition channel strategy, assessing and recommending opportunities across owned, earned, and paid media
• Collaborate with channel owners, contractors and creative teams to align on business objectives and ensure delivery against acquisition KPIs
• Drive improvements in conversion from awareness to purchase by partnering with Product, Design, Engineering, CRM, Clinical, and Research teams, testing and rolling out optimisations in messaging, customer journey, pricing, and UX
• Use performance data and customer insights to continually optimise campaigns, forecast funnels, and shape future acquisition strategy
• Partner with CRM, Product, Marketing and Clinical teams to improve customer retention, repeat purchase behaviour, engagement and customer lifetime value
• Own key lifecycle metrics including repeat purchase rate, subscription conversion, churn and LTV
• Identify opportunities to increase customer value through new products, services, care pathways and customer journeys
• Lead a high-velocity experimentation programme across creative, landing pages, pricing, offers, channels and lifecycle journeys
• Test and validate new acquisition channels, growth loops and emerging opportunities to unlock scalable growth
• Own the combined brand and growth budget, managing the split across paid, owned and earned channels with clear ROI accountability
• Deliver accurate, timely reporting on acquisition funnel metrics, channel performance and unit economics to the VP of Growth and Founders

Head of Growth

• Reactivate and scale paid social, Google, and CRM channels on the existing platform
• Drive customer acquisition and conversion through peak gifting seasons
• Extract maximum value from the large existing email audience through structured lifecycle programmes
• Build performance benchmarks and establish what actually drives acquisition, conversion, and repeat revenue
• Run rapid creative and messaging experiments

Senior Growth Lead

• Build and maintain strong relationships with key letting agent partners
• Ensure agents fully understand the commercial value of our free advertising
• Drive revenue growth by embedding operational best practices within client teams
• Monitor client performance data, identify trends, and proactively address gaps
• Understand and influence the full B2B2C journey
• Deliver regular performance reports and insights to clients
• Collaborate with business development and support teams to onboard new clients

Client Growth Manager

• Build and maintain strong relationships with key letting agent partners
• Ensure agents fully understand the commercial value of our free advertising
• Drive revenue growth by embedding operational best practices within client teams
• Monitor client performance data, identify trends, and proactively address gaps
• Deliver regular performance reports and insights to clients
• Collaborate with business development and support teams to onboard new clients effectively

• Play a key role in delivering outstanding customer experiences
• Ensure every interaction is responsible, compliant and adds real value
• Use insight, coaching and clear direction to help leaders and advisers better understand customer needs
• Work closely with Heads of Home and Consumer Growth performance teams
• Share insight and continuously improve how we serve customers
• Keep customers at the heart of every decision using data, market awareness and judgement
• Simplify journeys, improve conversations and deliver better outcomes
• Lead with strong accountability for risk and conduct
• Embed a culture where doing the right thing for customers is a priority
• Build capability through high-quality coaching, feedback and development
• Help leaders and advisers grow in confidence and performance
• Remove barriers, align priorities and drive change for customers and colleagues

Senior Mortgage & Protection Manager, Consumer Growth

• Play a key role in delivering outstanding customer experiences
• Ensure every interaction is responsible, compliant and adds real value
• Use insight, coaching and clear direction to help your leaders and advisers better understand customer needs and build deeper, more meaningful relationships
• Work closely with Heads of Home, Consumer Growth performance teams and a wide network of business partners to land priorities at pace, share insight and continuously improve how we serve customers
• Keep customers at the heart of every decision, using data, market awareness and judgement to simplify journeys, improve conversations and deliver better outcomes
• Lead with strong accountability for risk and conduct, embedding a culture where doing the right thing for customers is always the starting point
• Create an inclusive, high-performing environment
• Build capability through high-quality coaching, feedback and development

• Strategic Scaling of Paid UA: Plan, execute, and own your strategy to hit KPIs.
• You are building a scalable UA engine across Google and beyond.
• Extreme Ownership & Prioritization: You own the goals, not the tasks.
• We provide the resources and the "Why"; you define the "How". Something blocks you? Your manager's only job is to remove it. No hand-holding, no micro-management - just results.
• Lead Creative Testing Frameworks: Build and manage predictable, scalable frameworks for testing thousands of creatives.
• You know how to find a winner, why it won, and how to replicate that success at scale.
• Aggressive Budget & ROAS Management: Responsible for dynamic budget allocation to maximize ROAS.
• You decide where the next dollar goes.
• Creative, MarTech & Growth Collaboration: Guide the creative team's focus, forecast asset delivery, write airtight technical requirements for MarTech, and collaborate with Growth.
• Every department is deep in UA context - that's how we move fast.
• Data Deep-Dives & Growth Execution: You live in the metrics.
• You dig into LTV, monetization, and web funnels when something feels off.
• If a number moves, you're the first to ask "Why?"
• Analytics Mastery (SQL & Dashboards): Data-literate by default.
• Whether it's a quick SQL slice or a full dashboard build - you don't wait for someone else to pull it for you.

Senior User Acquisition Manager

• Full-Funnel Ownership: Drive the UKI B2B growth strategy and partially tackle the Nordic markets, owning the pipeline target from lead gen to conversion
• Outbound Mastery: Set up, manage, and optimize complex outbound sequences to reach enterprise decision-maker
• Event & Campaign Execution: Organize high-impact events, webinars, and trade shows from start to finish
• Performance & Analysis: Work closely with the performance team on retargeting and ABM, while being comfortable diving deep into the numbers to analyze what’s working
• Creative Content: Craft compelling sales collateral, thought leadership content, and messaging tailored to the UKI and Nordic tech landscapes
• Vendor & Partner Management: Identify and orchestrate top-tier local partnerships and sponsorships

B2B Marketing Lead, UKI Growth

• You'll own how Alaro gets found and how visitors become customers.
• Take the website end-to-end: messaging, structure, conversion, speed, SEO
• Run CRO experiments and ship them: landing pages, pricing, every CTA
• Build demand channels for a sophisticated legal buyer: SEO and content, paid (LinkedIn, Google), partnerships, lifecycle email
• Own marketing analytics and attribution
• Work with the GTM team and founders on positioning and content that closes deals
• Write the copy, set up the campaign, and read the data yourself.

Founding Growth Marketer

• Own the Trade Growth Funnel: meaning you’ll drive the full journey from sign-up to monetisation, which will increase both volume and quality of self-serve trade sign-ups.
• Lead Continuous Experimentation: meaning you’ll run a high-tempo experimentation programme across acquisition journeys, onboarding flows, freemium activation surfaces and in-product paywalls and conversion experiences
• Bring Marketing Thinking Into Product: meaning you’ll combine product thinking with genuine marketing instinct, including translating positioning and messaging into product experiences, improving landing pages, sign-up flows, nudges, and lifecycle touchpoints and partnering with Performance Marketing and CRM to optimise end-to-end conversion
• Be the Analytical Centre of Gravity: meaning you’ll own and evolve the funnel model that tracks every stage from impression to first paid action.
• Operate in an AI-Native Way: meaning we’re looking for someone who embraces AI tooling as part of how they work. You’ll use tools such as Claude Code and Claude Cowork to build lightweight tooling and prototypes, accelerate experimentation, automate recurring workflows and analysis and improve operational efficiency across the PLG funnel
• Influence Cross-Functionally: meaning this role sits at the intersection of Product, Commercial, CRM, Sales, Vetting, and Trade Success. You’ll work collaboratively across teams to align in-product and off-product growth motions, influence without direct ownership, represent the PLG stream in planning and growth reviews and help shape the future direction of trade acquisition at Checkatrade

Trade Growth Lead – Maternity Cover

• Lead the transformation of our marketing function into a data driven, AI-enabled pipeline generation engine.
• Build and scale a lead generation and demand infrastructure which fuels our commercial growth and supports our ambitious revenue objectives.
• Design and execute a B2B, ICP-driven lead generation strategy fully aligned with sales priorities and business objectives.
• Build and scale a multi-channel go-to-market engine across digital campaigns, account-based marketing, LinkedIn, email automation, and events to support new product launches, major releases, and strategic partnerships.
• Own full funnel performance, continuously improving pipeline contribution, conversion rates, customer acquisition efficiency, and return on investment.
• Co-create sales enablement assets, campaign narratives and competitive positioning materials, to improve win rates and accelerate deal velocity.
• Support priority deals and Key Accounts through targeted messaging, competitive differentiation, and partner-led campaigns.
• Take full ownership of Salesforce (SFDC) and the broader marketing technology stack, ensuring seamless integration and operational excellence.
• Structure and optimise lead lifecycle management, nurturing flows, segmentation, and attribution tracking to ensure clean data and accurate reporting.
• Build and maintain dashboards and reporting frameworks that provide clear, real-time visibility of pipeline performance and inform strategic decision-making.

Revenue Growth Manager

• Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
• Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
• Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps.
• Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
• Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline.
• Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
• Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations.
• Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.

VP, Growth Marketing

• Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
• Build and scale acquisition funnels with a focus on CAC, LTV, ROAS, and retention.
• Launch referral and ambassador programs to drive organic growth.
• Run geo-targeted experiments to test and scale city-level acquisition.
• Develop and execute creative campaigns (digital + IRL) to get our name out across target neighborhoods and communities.
• Partner with influencers, content creators, and local media to build brand credibility.
• Create compelling messaging and positioning tailored to local audiences.
• Own social media presence and work with creators/designers to build consistent and engaging content.
• Analyze growth metrics, user behavior, and market feedback to inform strategy.
• Work closely with product and design to optimize onboarding, UX, and engagement flows.
• Test, iterate, and scale what works, kill what doesn’t, fast.

Founding Growth & Marketing Lead – Equity Based

• Support the Global Growth Lead in opening new business opportunities
• Translate complex ideas into clear, compelling stories and visuals for clients and internal teams
• Demonstrate the value of Creative Design to clients and stakeholders
• Act as a connector between Growth and Delivery teams to ensure smooth project handovers
• Build and maintain relationships with potential clients and internal teams
• Lead discussions and confidently present ideas to stakeholders

Creative Growth Lead

• Evolve brand and product marketing strategy for measurable business growth
• Own key initiatives from strategy through to delivery
• Ensure brand investment delivers commercial impact
• Lead channel strategy and budget allocation for maximum return
• Build differentiated value propositions grounded in insights and opportunities
• Create repeatable processes to improve executional quality
• Define success metrics and continuously refine strategy based on insights

Senior Brand Growth Manager

• Embedded coaching and management of 4 Senior Creative Strategists on the strategic work of their biggest accounts.
• Help every Senior CS make the leap from being an exceptional creative strategist to a complete strategist - one who connects creative to offer, distribution, performance, and the wider growth ecosystem.
• Coach the constraint mindset: identifying performance bottlenecks and reverse-engineering the steps required to drive meaningful change.
• Coach intentionally - reverse-engineer your approach from knowing each individual. Ask what does this person need to learn next to step up strategically? before defaulting to advice.
• Be the primary voice in the Creative Strategy department whenever questions arise that lean heavily on data, growth strategy, performance, or media buying.
• Build the bridge between Creative Strategy and our Growth Strategy team - work with our Senior Growth Strategists to surface what creative needs from growth, and vice versa.
• Help our strategists develop fluency in: offer, distribution, scaling logic, attribution, funnel, persona development from a growth lens, and how creative ladders into wider commercial strategy.
• Cross-department audit authority on priority accounts - when performance dips, you go deep, identify the constraint, and work with the pod to reset strategy.
• Run regular creative audits across the department, surface what's working and what isn't from a performance lens, and feed insight into the wider Creative Strategy leadership team.
• Work closely with the Creative Leads to map out the training plan for the department - which sessions, when, who delivers.
• Personally lead every session focused on growth strategy, performance, media buying, offer, distribution, and constraint-based thinking.
• Translate insight from our data warehouse and from the Growth Strategy team into team-wide upskilling.
• Tap into our data warehouse to produce regular macro creative reports.
• Surface trends, insights, and tactical plays that compound across accounts - what's working at scale, what's emerging, what's broken.
• Work closely with the Head of Creative Strategy to design the systems that ensure Growth Strategy and Creative Strategy functions operate as one.

Strategic Lead – Creative, Growth

• Own strategic growth direction for a portfolio of e-commerce brands.
• Build and lead growth roadmaps tied to revenue, acquisition, and profitability targets.
• Diagnose growth opportunities and bottlenecks across offer, conversion, creative, landing pages, and budget allocation.
• Turn performance data into commercially-focused recommendations clients trust and act on.
• Drive campaign execution alongside Media Buyers and Growth Executives to maximise quality and throughput.
• Lead strategic client conversations with confidence and clarity.
• Deliver measurable business outcomes through testing, iteration, and strategic thinking.
• Use AI tools daily to improve efficiency, accelerate insight discovery, and increase execution speed.
• Help clients connect day-to-day marketing activity to long-term commercial growth.

Senior Growth Strategist

• Operationally manage and monitor specific Aerospace, Defense and Freight Management accounts.
• Support, monitor and assure operational excellence is delivered for specific Aerospace key accounts with a focus on event availability, order due alerts, customer defined KPI’s, overall data quality, EDI compliance, etc…
• Develop and deliver strategic account plans aligned to both customer goals and DSV objectives.
• Identify additional revenue opportunities to increase DSV’s share of wallet
• Build and maintain strong relationships with decision ‑ makers and influencers

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