Digital Growth Lead

Cybit

Digital Growth Lead optimizing Cybit's website and driving AI visibility. Responsible for revenue generation, user engagement, and measurable growth as part of a dynamic team.

Posted 7/23/2026full-timeNewcastle upon Tyne • 🇬🇧 United KingdomSenior💰 £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in website optimisation, focusing on revenue generation, user experience, and conversion rates. Proficient in technical SEO, content strategy, and data-driven decision-making to enhance visibility and engagement.

Highest-signal resume keywords

WordPress ProficiencyTechnical SEO ExpertiseAI Search OptimisationData-Driven Decision MakingConversion Rate Optimisation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSSEOWebsite DevelopmentA/B TestingConversion OptimisationUser Journey MappingContent StructuringPerformance OptimisationTroubleshooting

Soft Skills

Commercial MindsetCuriosity About AIProblem-SolvingChallenging Status QuoEffective Communication

Tools & Technologies

Google Analytics (GA4)Google Search ConsoleHubSpotLead ForensicsSales NavigatorHotjarMicrosoft Clarity

Industry Keywords

User ExperienceLead CaptureContent PathwaysDigital DiscoverabilityBuyer Journey

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own and optimise the website as a revenue generation platform
Position the website as a growth engine that clearly communicates Cybit’s value and differentiation
Optimise landing pages, site structure and user journeys to improve engagement and conversion
Drive AI search visibility (core to the role)
Assess Cybit’s visibility in AI-generated answers, identify competitor advantages and close gaps
Map how buyers use AI and search to find solutions and suppliers
Optimise content for AI discovery, citation and user experience
Improve search and digital discoverability
Strengthen technical SEO foundations for better performance and discoverability
Increase visibility beyond branded search through problem- and solution-led content
Build scalable content structures that support long-term growth
Optimise conversion
Own and optimise the end-to-end user journey, using data-driven testing and refinement
Focus on increasing visitor → lead conversion, not just traffic, through effective UX and CTAs
Structure content to demonstrate Cybit USP
Create clear, buyer-focused content that simplifies complex solutions
Drive engagement and conversion through effective content pathways and CTAs
Own integration and data flow
Manage website integration with HubSpot, Lead Forensics, Sales Navigator, Zoom webinar and CRM systems plus any others identified.
Ensure seamless lead capture and accurate data flow, deliver visitor insight, reporting and campaign tracking
Drive measurable growth
Drive qualified, non-branded traffic, leads and pipeline
Report on commercial impact, not just channel metrics

Requirements

What you’ll need

Highly proficient in WordPress, including site structure, performance, plugins and optimisation
Have a solid understanding of HTML, CSS, and general front-end behaviour
Are comfortable independently troubleshooting and improving site performance
Understand how technical decisions impact search visibility, user experience and conversion
Are confident managing integrations with CRM and marketing platforms (e.g. HubSpot)
Comfortable discussing conversion rates and buyer journeys as you are technical optimisation.
Commercially minded and focused on driving growth, visibility and conversion.
Experienced in website development, SEO and conversion optimisation.
Data-driven, with the ability to turn insight into action.
Focused on user journeys and outcomes, not just platforms and features.
Confident challenging the status quo and recommending the right solutions for the business.
Curious about AI, how it's changing search and buyer behaviour, and willing to experiment with new approaches.
Comfortable working with tools that help understand user behaviour and drive performance improvements, such as Google Analytics (GA4), Google Search Console, Heatmapping and user behaviour tools (e.g. Hotjar, Microsoft Clarity), conversion tracking and funnel analysis.
Experience with A/B testing or structured optimisation approaches is highly valuable.
Ability to assess when different platforms are appropriate and make recommendations accordingly.

Benefits

Comp & perks

Enhanced Pension contribution scheme
33 days annual leave including bank holidays (& the opportunity to buy more if desired)
Healthcare cash plan
Private Medical Insurance (upon passing probation)
Company electric car scheme
Cycle to work scheme
Employee assistance programme
Occupational sick pay
Birthday day off
Enhanced family leave
Volunteering time available