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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in end-to-end growth systems, encompassing both channel acquisition and in-product growth mechanics, with a strong focus on analytics, retention strategies, and P&L management. Proven ability to lead cross-functional teams and drive significant revenue growth in two-sided marketplaces or subscription-based models.
Highest-signal resume keywords
End-To-End Growth SystemsP&L ManagementCross-Functional Team LeadershipActivation FunnelsRetention Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingAttribution ModelingMonetization MechanicsViral CoefficientsAnalyticsExperimentationChannel EconomicsRetention CurvesKYC ProcessesARPU Optimization
Soft Skills
Analytical DepthFast Decision-MakingCollaborationLeadership
Tools & Technologies
Product Analytics ToolsMarketing Measurement StacksDashboardsTesting Frameworks
Industry Keywords
Two-Sided MarketplacesCreator PlatformsPLG SaaSConsumer Subscription Businesses
About the role
Key responsibilities & impact- You will own all of growth at Fanvue. Not a slice of it. The full system from first touch to compounding retention, spanning marketing channels and product-led growth mechanics. You'll report directly to the COO and co-founder with full P&L ownership and executive-level authority. In the first 12 months, you will take combined marketing-led and product-led GMV cohorts toward $250M+ run-rate.
- Own paid and organic acquisition end-to-end, creator-side and fan-side. Fan acquisition has historically been under-resourced relative to creator-side. This is a gap to close.
- Build and manage the full channel portfolio: YouTube creator placements, paid YouTube, SEM, paid social, podcasts, partnerships, affiliates, and channels not yet found.
- Replace today's blended LTV:CAC and survey-based triangulation with a real multi-touch attribution model.
- Use payback period as the primary scaling lever.
- Own the growth marketing P&L.
- Lead US market expansion.
- Own creator activation and conversion at every stage: KYC pass rate, fan signup-to-paying, paying-to-multi-subscription.
- Drive ARPU optimisation across spend depth, tipping, and messaging revenue.
- Build referral systems and viral loops across creators and fans.
- Establish the cross-functional operating model with Product, Data, and Engineering.
- Own fan spend retention and creator GRR/NRR.
- Design and run churn-reduction experiments and engagement mechanics.
- Build high-velocity experimentation infrastructure with clear metrics and feedback loops.
- Build and scale a Growth org from scratch.
- Create dashboards, testing frameworks, forecasting, and repeatable systems that scale with the business, not one-off campaigns.
Requirements
What you’ll need- A proven growth operator who has built end-to-end growth systems, both channel acquisition and in-product growth mechanics. Not someone who has only optimised one side of the funnel.
- Deep fluency in activation funnels, retention curves, monetisation mechanics, viral coefficients, and paid/organic channel economics.
- Strong analytical depth. Comfortable defining metrics, owning attribution, interpreting experiments, and making fast trade-offs on real P&L.
- Fluent in product analytics tools and marketing measurement/attribution stacks.
- Experienced leading cross-functional growth teams spanning PM, Engineering, Data, and Growth Marketing.
- Comfortable owning a marketing P&L and hiring senior ICs to a high bar.
- Ideally: experience in two-sided marketplaces, creator platforms, PLG SaaS, or consumer subscription businesses.
Benefits
Comp & perks- Competitive salary with full P&L ownership and executive-level authority
- Ownership from day one. Build the entire Growth function.
- Direct line into the COO and co-founder
- Remote-first, with flexibility. Unlimited holiday. Budget for growth and wellbeing.
- AI-native working environment
- Access to gyms, studios, wellbeing partners, and premium wellbeing apps
- Recognised in the Sunday Times Best Places to Work, two years running
- Winner of an International Business award for fastest-growing company
