Growth Marketer

Kota

Growth Marketer responsible for converting Payroll partners' customer base into live policies at Kota. A hands-on role requiring strong growth and product marketing skills in a hybrid environment.

Posted 7/10/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the number: converting our Payroll partners' customer base into live Kota policies, end to end.
Position and package Kota so it converts inside our partners' products → the messaging, in-product copy and placement that turn a benefits section into sign-ups, whether Kota builds that experience or a partner builds it on our API.
Make sure customers discover Kota at the right moments, and optimise every step from first impression through to sign-up.
Build repeatable enablement for partner teams → plug-and-play decks, call scripts and campaigns they can run under their own brand.
Build lifecycle and re-engagement campaigns (email, sequences, retargeting) that pull people back and convert them.
Design and productise the partner launch playbook so every new partner and cohort ramps predictably.
Build a best-in-class self-serve experience that converts, backed by our sales team for higher-touch deals.
Instrument it all: define the funnel, run experiments, read the data, iterate.

Requirements

What you’ll need

4+ years in growth marketing, ideally as the first or an early growth hire who personally built and ran the motion. This is a hands-on, super individual contributor role.
A growth marketer at heart: you've owned a number, built a motion from little, and you live in the data and in experiments.
Product marketing is your sharpest tool → exceptional at positioning, messaging, packaging and launch, especially getting a product to convert inside someone else's experience.
Comfortable across the full funnel: lifecycle, email, conversion optimisation, with enough performance marketing to be dangerous.
Founder energy: resourceful, self-directed, and a 'whatever it takes' attitude to building a new growth channel from the ground up.
Experience in a fast-paced / start-up / scale-up environment. Fintech, insurtech, SaaS or B2B2C is particularly interesting to us; bonus for partner or embedded channels.

Benefits

Comp & perks

Stock-options
Health Insurance
Up to 5% matched contribution to a Workplace Pension
Life Assurance cover
WFH stipend to support your home office needs
Generous Paid Time Off - work hard and take the time you need
Annual company-wide offsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Email MarketingConversion Rate OptimizationPerformance MarketingCustomer Engagement StrategiesData AnalysisFunnel DefinitionExperimentationCampaign DevelopmentMessagingProduct Positioning

Soft Skills

ResourcefulnessSelf-DirectedAdaptabilityProblem-SolvingCollaboration