Growth Marketing Lead

Zego

Growth Marketing Lead driving new business acquisition and performance marketing across insurance products at Zego. Responsible for developing annual growth plan and managing a multi-million-pound budget.

Posted 7/10/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Reporting to the Marketing Director, the Growth Marketing Lead is a pivotal leadership role responsible for driving new business acquisition and performance marketing across our insurance products.
Lead the development and execution of the annual growth plan, overseeing a multi-million-pound budget with a clear focus on customer acquisition within CPA and LTV:CAC targets.
Collaborate cross-functionally with CRM, Brand, Partnerships, SEO, Product, Pricing and Commercial Strategy to deliver integrated marketing campaigns and maximise growth efficiency.
Develop and lead the execution of Zego's annual growth marketing plan, with a focus on driving direct sales volume for our key insurance products.
Own and report on marketing efficiency metrics and reporting including CPA, CAC, LTV, and ROI.
Leverage AI to uncover novel user needs through advanced analysis of customer data, behaviour patterns, and market signals.
Set and manage the annual growth marketing budget, ensuring spend is efficiently allocated across channels.
Own paid acquisition across Paid Search, Paid Social, Display, Programmatic, and emerging digital channels.
Lead quarterly integrated campaign planning and cross-channel execution.
Partner with the Head of Brand, Lead CRM Manager, and Head of Partnerships to align efforts and share insights.
Foster a high-performance, test-and-learn culture within the team.

Requirements

What you’ll need

Proven experience (5+ years) in a growth or performance marketing leadership role, in a high-growth or tech-driven environment.
Demonstrable track record of delivering results across paid channels with efficiency (CPA, CAC, ROI).
Strong understanding of acquisition metrics and how to optimise them across the customer journey.
Deep experience with tools including Google Ads, Meta Ads Manager, Google Analytics, and other attribution/reporting tools.
Comfortable managing a large budget with a commercial mindset.
Excellent communication and stakeholder management skills.
Experience working with cross-functional teams (CRM, Brand, Product Marketing).
Experience in insurance or financial services is a plus, but not essential.

Benefits

Comp & perks

market-competitive salary
private medical insurance
company share options
generous holiday allowance
wellbeing benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Performance MarketingCustomer AcquisitionMarketing Efficiency MetricsCampaign PlanningData Analysis

Soft Skills

Excellent CommunicationStakeholder ManagementTeam Leadership