Growth Marketing Manager

Prolific

Growth Marketing Manager at Prolific managing the end-to-end product-led growth funnel. Driving acquisition, activation, engagement and retention in a B2B SaaS environment.

Posted 7/24/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product-led growth strategies, focusing on acquisition, activation, and retention within a B2B SaaS environment. Proficient in leveraging data-driven insights to optimize customer journeys and funnel performance across various digital channels.

Highest-signal resume keywords

Product-Led Growth (PLG) StrategyPaid Acquisition StrategyOnboarding and Lifecycle MarketingSEO and Content GrowthCross-Functional Stakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingPerformance MarketingFunnel OptimizationData AnalysisCustomer Journey Mapping

Soft Skills

Analytical MindsetAutonomous Work StyleStakeholder Management

Tools & Technologies

Google AdsMetaLinkedInPendoAppcuesHubSpotMetabase

Industry Keywords

B2B SaaSCustomer ExperienceAcquisition ChannelsRetention StrategiesLifecycle Engagement

About the role

Key responsibilities & impact

Own the end-to-end product-led growth (PLG) strategy for Prolific's self-serve customer journey, driving acquisition, activation, engagement and retention.
Develop and optimise onboarding, lifecycle marketing, in-product messaging, referral programmes and customer journeys to improve activation, adoption and long-term retention.
Own paid acquisition strategy across search, social and display, working with agency partners and internal teams to optimise performance, budgets and channel effectiveness.
Drive organic growth through SEO, content and emerging acquisition channels, continually testing new opportunities to grow the self-serve funnel.
Partner closely with Product, Sales, RevOps and Customer Success to define PQLs, optimise handoffs and improve the end-to-end customer experience.
Lead a culture of experimentation, using data and insights to continuously optimise funnel performance and measure success across acquisition, activation, conversion and retention.

Requirements

What you’ll need

4–7+ years' experience in Growth or Performance Marketing, with demonstrable ownership of an end-to-end product-led growth (PLG) funnel within a B2B SaaS environment.
Proven experience driving measurable improvements across acquisition, activation and retention—not just campaign execution.
Strong understanding of paid acquisition across Google Ads, Meta, LinkedIn and other digital channels, with experience shaping strategy and optimising performance.
Experience building and optimising onboarding, lifecycle and in-product engagement programmes using tools such as Pendo, Appcues or similar.
Strong analytical mindset, with experience measuring funnel performance, defining PQLs, and using platforms such as HubSpot, Metabase or equivalent to inform decisions.
Working knowledge of organic growth channels, including SEO, content-led growth and emerging search (AEO), alongside paid acquisition.
Confident cross-functional stakeholder manager, able to partner with Product, Sales, RevOps and Customer Success, balance competing priorities and influence decisions.
Comfortable working autonomously in a fast-paced, high-growth environment with end-to-end ownership.

Benefits

Comp & perks

Competitive salary
Benefits
Remote working opportunities