Growth Marketing Lead – Insurance Venture

iwoca

Growth Marketing Lead for iwoca's new SME insurance business, designing and launching a scalable, multi-channel growth engine targeting underserved SMEs in the UK.

Posted 7/14/2026full-timeLondon • 🇬🇧 United KingdomSenior💰 £80,000 - £100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing end-to-end marketing strategies, focusing on customer acquisition and growth metrics. Proficient in leveraging data-driven insights to optimize multi-channel campaigns and enhance conversion rates.

Highest-signal resume keywords

Customer Acquisition StrategyMarketing Automation (HubSpot)A/B Testing and ExperimentationData Literacy and AnalysisContent Creation and Copywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionGrowth Metrics ManagementCampaign ManagementLead Nurturing WorkflowsMulti-Channel MarketingConversion OptimizationVisual DesignCopywriting

Soft Skills

Experimentation MindsetAnalytical ThinkingIterative Testing

Tools & Technologies

HubSpotFigmaAdobe Creative SuiteAI ToolsAutomation Tools

Industry Keywords

FintechInsurtechB2B MarketingCustomer JourneysMarketing Budget Management

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

You will own the end-to-end marketing strategy, define our Go-To-Market approach, and run experiments across messaging, audiences, channels, pricing and customer journeys.
Initially, this is a very hands-on role where you will roll up your sleeves to launch and manage campaigns across digital, partner, and offline channels.
You will have the autonomy to drive the roadmap and, as the venture scales, ownership of the marketing budget and the opportunity to build and lead a marketing team of specialist direct reports.
Influence product development using conversion data and customer feedback to help the team prioritise features that drive acquisition.
Develop and optimise a multi-channel growth engine by validating value propositions and scaling effective acquisition paths across search, social and direct mail.
Implement and manage lead nurturing workflows to guide prospects through the sales pipeline, including marketing and cross-selling B2B insurance products to our existing base of 150,000+ iwoca customers.
Own and drive core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion and renewals, ensuring we build a scalable and sustainable growth model.
Create high-converting content for all acquisition channels.
Leverage AI and automation tools to accelerate content creation, increase experimentation velocity and improve campaign optimisation.

Requirements

What you’ll need

8+ years of experience owning customer acquisition in a startup, scale-up or venture environment, with responsibility for growth metrics and marketing spend.
An experimentation mindset with the ability to design A/B tests, interpret results, and make decisions even when data is noisy or imperfect.
A highly data-literate approach, comfortable reading dashboards, questioning anomalies, and using data to guide decisions.
Hands-on copywriting skills with a willingness to test, iterate, and start over if campaigns don’t convert.
Demonstrable expertise in marketing automation (HubSpot strongly preferred).
Experience in fintech or insurtech (bonus).
Hands-on visual design and copywriting skills, with the ability to build and iterate your own content and assets using tools like Figma or Adobe Creative Suite (bonus).

Benefits

Comp & perks

Flexible working hours.
Medical insurance from Vitality, including discounted gym membership.
A private GP service (separate from Vitality) for you, your partner, and your dependents.
25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
A one-month, fully paid sabbatical after four years.
Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
3% Pension contributions on total earnings.
An employee equity incentive scheme.
Generous parental leave and a nursery tax benefit scheme to help you save money.
Electric car scheme and cycle to work scheme.
Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
A learning and development budget for everyone.
Company-wide talks with internal and external speakers.
Access to learning platforms like Treehouse.