Growth Workflow Specialist, Performance & Paid

Kraken Digital Asset Exchange

Growth Workflow Specialist defining and implementing automation workflows for performance and paid growth in a global financial service company. Collaborating with engineers to enhance growth processes with AI systems.

Posted 7/24/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and optimizing automation workflows for paid growth, leveraging systems thinking and data interpretation to enhance campaign performance. Strong written communication skills are essential for creating clear workflow specifications that guide engineering teams.

Highest-signal resume keywords

Performance MarketingSystems ThinkingData InterpretationWorkflow AutomationStrong Written Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementA/B TestingCreative Fatigue DetectionBudget ReallocationGeo Level Channel Mix OptimizationAudience Signal ProcessingKnowledge Base DefinitionPerformance Dashboard AnalysisOptimization StrategyNo-Code Orchestration

Soft Skills

High AgencyCuriosity for Prompt Engineering

Tools & Technologies

Marketing AutomationCRM SystemsLifecycle Messaging Systems

Industry Keywords

FintechConsumer Financial ProductsRegulated Industries

About the role

Key responsibilities & impact

Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing
Work directly with the build team to translate your workflow specs into working agent automations
QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it
Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it
Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current
Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself
Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions

Requirements

What you’ll need

4+ years in performance or paid growth, you have run campaigns at scale across major paid channels and understand the mechanics deeply
Systems thinking, you can map a growth workflow as a series of triggers, decisions, actions, and measurements. You think in logic, not just tactics
Comfort with data, you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for
Prompt engineering curiosity, you don't need to be an engineer, but you are willing to learn how to communicate with AI systems precisely and improve their outputs
Strong written communication, the workflow specs you write become the blueprints engineers build from. Clarity matters.
High agency, you define the work, you don't wait for it to be defined for you.
Nice to haves
Experience with marketing automation, CRM, or lifecycle messaging systems
Exposure to A/B testing and experimentation frameworks
Background in fintech, consumer financial products, or regulated industries
Any hands-on experience with workflow automation or no-code orchestration tools

Benefits

Comp & perks

Building the Future of Open Finance
Flexible working hours
Professional development opportunities
Dynamic team culture
International working environment