Growth Marketing

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Own and drive lifecycle contribution to returning student bookings and retention growth.
• Develop and execute lifecycle strategies across various customer interactions.
• Partner with Product to understand customer behavior and improve experiences.
• Collaborate with Product and Marketing for effective bundles and offers.
• Identify creative ways to increase repeat purchases across offerings.
• Build and scale lifecycle programs using automation and AI.
• Analyze performance, test new strategies, and optimize for growth.

Director, Lifecycle Growth & Retention

• Deliver second-level, high-touch, and tailored engagement to optimize the use of Covetrus platforms and enhance customer experience
• Conduct regular wellness checks for all clinics in the assigned region (twice annually) to identify and address concerns, ensure adoption, and gather valuable feedback
• Build trust by understanding customer needs, aligning solutions to their business goals, and providing guidance to improve outcomes with Covetrus tools and services
• Guide customers to leverage proactive prescribing, marketing, and auto ship capabilities, ensuring full adoption of Covetrus solutions
• Assist practices in integrating Covetrus tools into their workflows to boost efficiency and drive measurable growth
• Provide customers with financial insights, including usage patterns and recommendations to maximize outcomes
• Monitor account health and implement risk mitigation plans to prevent churn and enhance customer retention
• Gather Voice of the Customer data to inform internal strategies, enhance products, and improve the overall customer experience

Clinic Growth Advisor

• Own end-to-end lifecycle marketing across email, push, and emerging channels
• Build and optimize core lifecycle programs
• Develop occasion-based and behavioral campaigns tied to real customer moments
• Own day-to-day execution in CRM platforms (HubSpot or similar)
• Build, launch, and manage campaigns end-to-end
• Create and evolve customer segments based on behavior and purchase history
• Partner closely with Product to embed lifecycle triggers into the customer experience
• Work closely with Performance Marketing to connect acquisition and retention
• Own and improve key metrics
• Use AI tools to generate and test content at scale
• Explore predictive approaches to timing, targeting, and engagement

Retention Marketing Manager – Lifecycle Growth

• Lead Regional Growth Teams: Oversee multiple teams, driving efficiency and process improvements to enhance patient experience.
• Drive Partnerships & Referrals: Guide Business Development Associates in expanding partnerships, creating brand awareness, and optimizing resource allocation for growth.
• Optimize Intake Operations: Streamline the intake process to ensure efficient lead management, accurate data collection, and timely qualification.
• Manage Document Collection: Oversee teams handling documentation review to qualify families for our program.
• Leverage Data & Analytics: Use data-driven insights to refine strategies, optimize processes, and drive growth.
• Ensure Cross-Functional Alignment: Collaborate with the General Manager and other departments to align growth strategies with state objectives.
• Champion Operational Excellence: Establish workflows and maintain consistent execution across growth teams.

Strategy & Growth Manager

• Execute a territory plan that drives qualified pipeline and closed MRR across the Southern region.
• Identify , research, and engage AEC firms (Architecture, Engineering, and Construction) that fit ITCO's ideal client profile.
• Develop and maintain relationships with Centers of Influence (COIs), referral partners, and AEC-vertical associations (CFMA, AGC, ABC, AIA, and regional equivalents) within the territory.
• Generate First Time Appointments (FTA’s) that have high potential to convert to Qualified First-Time Appointments (QFTAs).
• Maintain accurate and timely CRM records, including stage progression, margin, term, deal review, and next-step commitments.
• Sell ITCO's full portfolio of offerings, including managed IT services (MSP), IT assessments, fractional CXO and strategy engagements, AI enablement, and purpose-built application development.
• Represent The IT Company professionally at all client touchpoints, embodying our values.

Growth Manager

• Design and run growth experiments across channels — paid, organic, email, and referral
• Analyze user acquisition funnels and identify drop-off points
• Optimize landing pages, CTAs, and user flows for conversion
• Manage referral programs and virality loops
• Collaborate with content, social, and paid teams to coordinate growth pushes
• Build and maintain dashboards tracking key growth metrics — CAC, LTV, retention, and activation
• Report on experiment results and scale what works

Growth Marketing Specialist

• Execute a territory plan that drives qualified pipeline and closed MRR across the Southern region
• Identify, research, and engage AEC firms that fit ITCO's ideal client profile
• Develop and maintain relationships with Centers of Influence (COIs), referral partners, and AEC-vertical associations within the territory
• Generate First Time Appointments (FTA’s) that have high potential to convert to Qualified First-Time Appointments (QFTAs) through outbound prospecting, networking, COI activity, and inbound lead conversion
• Maintain accurate and timely CRM records, including stage progression, margin, term, deal review, and next-step commitments
• Lead discovery conversations that uncover client business goals, risk, and unconsidered needs — not just IT pain points
• Negotiate term, margin, and scope within ITCO's standards
• Serve as the client's primary point of contact from first conversation through MRR signature, including for project engagements that convert to MRR within 12 months

Southern Region Growth Manager

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Design across a varied and high-impact portfolio, including campaigns, proposals, RFP responses, pitch decks, web content, other digital assets, event materials, and branded content
• Deliver polished, on-brand creative at pace across digital, print, and experiential formats
• Translate briefs into compelling visual solutions that serve both brand and commercial objectives
• Collaborate closely with copywriters, strategists, and the wider brand and marketing team to ensure design and messaging work together seamlessly
• Uphold and actively contribute to the evolution of RKD's design system and brand standards
• Manage your own workload and deadlines with a high degree of ownership and reliability

Senior Designer, Brand & Growth

• Architect our AI-powered GTM infrastructure: You'll design and build the systems — workflows, agents, data pipelines, enrichment layers, internal tools — that let Marketing, Sales, and Rev Ops operate at a scale that would otherwise require 2–3x the headcount.
• Own pipeline growth end-to-end: You'll take ownership of the growth funnel and define how we scale demand at our next stage, from top-of-funnel experimentation through pipeline acceleration.
• Boost offline growth: Big opportunities exist from offline engagements in the ecommerce world. Identify, build, and execute those opportunities, particularly with up-market and higher ACV opps from our ICP.
• Set the bar for creative experimentation: You'll lead ongoing testing across channels, messages, and motions, bringing scrappy startup energy and turning winning experiments into scalable, systematized growth engines.
• Use AI Systems to 10x our output: You'll be at the forefront of AI-driven marketing and GTM, deploying internal and external-facing tools that multiply the productivity of the entire GTM org — not just your own workstreams.
• Strengthen the connection between Marketing, Sales, and Rev Ops: You'll ensure marketing efforts translate into high-quality, measurable pipeline by partnering closely with Sales and Rev Ops and by building the connective tissue — attribution, handoffs, signal routing — that makes the org feel like one team.
• Lay the foundation for GTM operational excellence: You'll bring structure, clarity, and consistency to our growth motion, building systems that scale with us and setting playbooks others on the team can run.

Growth Marketer

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline
• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
• Support partner marketing initiatives with government platform and services partners
• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
• Drive best practices in marketing automation, segmentation, and ABM workflows
• Mentor and guide other marketing team members as the function continues to scale.

Senior Growth Marketing Manager

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• Own senior-level relationships across a portfolio of strategic clients, serving as a trusted advisor on growth strategy, digital transformation, customer experience, data/MarTech, and go-to-market optimization.
• Diagnose & design solutions: connect enterprise goals to customer journeys, omnichannel content, accessibility/compliance, analytics, and performance marketing.
• Conduct market, customer, and competitive analyses to diagnose business challenges, identify growth opportunities, and develop actionable strategic recommendations.
• Lead initiatives to grow Primacy’s vertical practices and increase revenue.
• Partner with executive leadership and Business Development teams to develop strategic recommendations, and take strategy leadership roles in presales engagements.
• Set excellence standards for the industries’ portfolios (quality, content throughput, client satisfaction) and lead reviews/retrospectives.
• Codify and scale knowledge: build playbooks (e.g., college, bank, manufacturing company, provider experience, payer member journeys, biopharma HCP engagement, annuities, insurance), case studies, and enablement materials.
• Stay ahead of industry trends, emerging technologies, customer behavior shifts, and digital innovation opportunities to continuously evolve client recommendations and agency capabilities.
• Represent Primacy externally through industry events, speaking engagements, roundtables, published content, and strategic partnerships.

Digital Growth Strategist

• Participate in the planning, implementation, and deployment of new business applications and system upgrades, specifically for US growth initiatives
• Configure and customize applications and systems to meet specific business requirements and user needs
• Provide comprehensive technical support and troubleshooting for application and system issues, including incident resolution, problem diagnosis, and root cause analysis
• Develop and deliver user training programs and documentation to ensure effective adoption and utilization of new and existing systems
• Collaborate with cross-functional teams, including IT, operations, and business stakeholders, to gather requirements, define solutions, and ensure successful project delivery
• Perform system testing and quality assurance to validate functionality, performance, and data integrity
• Maintain accurate records of system configurations, support requests, and resolutions
• Proactively identify opportunities for system optimization, process improvement, and automation
• Stay current with industry trends and best practices in application implementation and support

Application/System Implementation Lead – Support

• Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems.
• Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines.
• Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels.
• Shape how to acquire customers and build a scalable growth system.
• Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation.
• Establish scalable testing infrastructure and best practices across growth channels.

Senior Manager, Growth Marketing, Web – Mobile

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels
• Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions
• Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel
• Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives
• Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy
• Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI
• Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability
• Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth
• Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends
• Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership

Director – Growth Marketing

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
• Build and scale a performance creative engine that produces and tests high volumes of content across channels
• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
• Expand into new channels and formats based on performance signals
• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
• Build automated systems for campaign execution, audience targeting, and performance optimization
• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
• Drive a product-led, self-serve growth motion that converts traffic into paying customers
• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
• Partner with Sales to ensure alignment between self-serve and assisted conversion paths
• Identify and close gaps across the funnel to maximize conversion and revenue yield
• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
• Analyze campaign and channel performance to inform budget allocation and scaling decisions
• Build a culture of experimentation, using data and rapid testing to continuously improve performance

Director, Small Market Growth

• Meta paid across Epic Gardening and Botanical Interests
• Strategy, budget, campaign structure, in-platform execution
• Creative strategy is your primary lever
• Set the testing roadmap, write the hooks, storyboard concepts
• Run a tight loop with an in-house videographer
• Paid UGC and creator whitelisting
• Voice integrity
• Ensure every ad sounds like a knowledgeable, friendly gardener talking to another gardener

Growth Strategist – Chief Grower

• Build relationships with Property managers & Plumbers
• Develop profitable relationships with people who see a need for restoration work
• Regularly work 40+ hours per week

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