Retention Marketing Manager – Lifecycle Growth

Mimeo

Retention Marketing Manager overseeing lifecycle marketing strategies for Mimeo Photos. Responsible for customer retention and engagement through targeted campaigns and performance optimization.

Posted 6/2/2026full-timeRemote • Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end lifecycle marketing across email, push, and emerging channels
Build and optimize core lifecycle programs
Develop occasion-based and behavioral campaigns tied to real customer moments
Own day-to-day execution in CRM platforms (HubSpot or similar)
Build, launch, and manage campaigns end-to-end
Create and evolve customer segments based on behavior and purchase history
Partner closely with Product to embed lifecycle triggers into the customer experience
Work closely with Performance Marketing to connect acquisition and retention
Own and improve key metrics
Use AI tools to generate and test content at scale
Explore predictive approaches to timing, targeting, and engagement

Requirements

What you’ll need

4–7 years in lifecycle marketing, retention marketing, or CRM roles
Experience in direct-to-consumer or e-commerce environments
Hands-on experience executing campaigns in CRM platforms
Strong understanding of customer behavior and retention dynamics
Ability to use data to prioritize and make decisions
Experience with A/B testing and optimization
Comfortable owning both strategy and execution
Bias toward action and iteration
High ownership and accountability
Interest in modern marketing tools, AI, and automation
Ability to balance analytical thinking with creative judgment
You have strong taste and understand how to craft messaging that resonates emotionally while maintaining a premium brand experience.

Benefits

Comp & perks

Mimeo.com offers a fun and exciting culture as well as one of the most generous benefits packages in the area, including low cost medical, life insurance, STD/LTD, PTO and 401k.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingretention marketingCRMA/B testingcampaign executioncustomer segmentationdata analysisoptimizationemail marketingbehavioral campaigns

Soft Skills

strategic thinkingexecutionownershipaccountabilityanalytical thinkingcreative judgmentcollaborationcommunicationbias toward actioniteration