Director, Lifecycle Growth & Retention

Issa

Director of Lifecycle Growth & Retention at ISSA, driving customer engagement and retention strategies. Collaborating with Product, Marketing, and Analytics to develop innovative offers to increase bookings.

Posted 6/5/2026full-timeRemote • Arizona, Connecticut, Florida, Idaho, Illinois, Nevada, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin • 🇺🇸 United StatesLeadWebsite

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Hard Skills

lifecycle marketingretention strategiesCRMgrowth marketingproduct marketingmarketing automationcustomer behavior analysislifecycle strategycustomer journey optimizationdata analysis

Soft Skills

strategic thinkinganalytical skillsgrowth mindsetteam managementcross-functional collaboration

Tools & Technologies

HubSpotTableauGA4automation toolsAI

Industry Keywords

customer interactionsrevenue-impacting initiativesrepeat purchasesperformance analysisoptimization strategies

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own and drive lifecycle contribution to returning student bookings and retention growth.
Develop and execute lifecycle strategies across various customer interactions.
Partner with Product to understand customer behavior and improve experiences.
Collaborate with Product and Marketing for effective bundles and offers.
Identify creative ways to increase repeat purchases across offerings.
Build and scale lifecycle programs using automation and AI.
Analyze performance, test new strategies, and optimize for growth.

Requirements

What you’ll need

8+ years of experience in lifecycle, retention, CRM, growth, or product marketing roles.
Proven experience owning revenue-impacting growth or retention initiatives.
Strong strategic thinking, analytical skills, and growth mindset.
Experience with marketing automation and ESP platforms, HubSpot required.
Experience using Tableau and GA4 for customer behavior analysis.
Strong understanding of lifecycle strategy and customer journey optimization.
Experience managing team members and cross-functional collaboration.

Benefits

Comp & perks

Free Certifications: Access to courses and certifications at no expense.
Discounts on leading fitness products.
Health & Wellness Reimbursement: Up to $50/month for fitness and mental health purchases.
3 weeks of PTO per year, plus 9 paid national holidays and 1 floating holiday.
Parental Time Off: Up to 12 weeks paid leave for birthing parents and 6 weeks for other parents.
Medical, Dental, and Vision Insurance with coverage starting on the 1st month after employment.
Monthly virtual team activities and events to foster connection and support.
Leadership training and mentoring opportunities available for career growth.
Monthly work-from-home allowance.
401(k) company match and 100% company-paid life/AD&D insurance/short-term disability.