The Coca-Cola Company

Sales

• Manage and lead collaborative business planning initiatives, focusing on developing and executing key partnership initiatives, category programs, and driving brand sales within the military channel.
• Contact and meet with customers to assess strategic goals, address problem areas, and identify opportunities for product growth.
• Develop comprehensive Account Business Plans, outlining goals, key initiatives, major actions, critical support needs, and new product recommendations.
• Build and foster strong relationships with key decision-makers—both internal and external.
• Collaborate with local bottling partners and distributor portfolios to build sales capabilities and drive impactful stewardship discussions.
• Develop direct supply chain strategies and activate initiatives that effectively enhance efficiencies across Coca-Cola North America Product Supply and food service distributors.
• Stay updated on competitive activities within responsible geographies and provide timely communication regarding industry trends and competitor strategies.
• Work collaboratively with cross-functional teams to ensure Coca-Cola North America delivers holistic solutions that generate mutual benefits and measurable results.
• Oversee and lead stewardship routines with distributors, measuring their activities against mutually agreed-upon plans.
• Activate Coca-Cola North America’s category innovations (including Freestyle, Tea, Refresh Server, Juice, and VEB brands) at both national and local levels, utilizing Foodservice distributor networks effectively.
• Act as a catalyst for change, removing obstacles and addressing ongoing service issues to ensure superior customer service across all distributor relationships.

Director, National Sales – Military

Manager

• Design and evolve data‑driven consumer relationship strategies that maximize engagement, retention, and lifetime value.
• Lead the development of always‑on CRM solutions, fostering an ongoing relationship culture versus campaign‑only execution.
• Segment consumer audiences to enable personalized, contextual marketing across brands and touchpoints.
• Define and implement new ways of measuring success, including Consumer Lifetime Value (LTV) across TCCC trademarks.
• Lead the strategy and roadmap for owned digital products, including websites, mobile applications, and messaging platforms.
• Own product governance, operating models, financial models, and OKRs.
• Design capability rollout and migration plan to enable scalable, sustainable execution.
• Convert consumer insights and multi‑variant testing results into clear actions and product improvements.
• Design high‑value digital product propositions, leading UX and UI definitions.
• Maintain strong passion for and fluency in data, CRM, and e‑commerce.
• Coordinate consumer digital platforms across internal teams, agencies, and platforms, avoiding fragmented solutions and inconsistent consumer experiences.
• Create harmonization across models and processes, enabling continuous iteration and improvement.
• Partner closely with Brand Categories, IMX Media & AIP, Performance Marketing, O2O, Platform Services, StudioX, and Data & Analytics.
• Act as a change agent to disrupt traditional marketing approaches and embed CRM‑ and data‑led thinking across the organization.
• Influence culture by partnering with Capabilities teams to upskill and reskill Marketing teams on CRM and Data.

Senior Manager, Consumer Platforms

Director

• Lead key components of the LATAM Innovation Strategy
• Drive innovation initiatives through The Leap Lab
• Translate consumer insights, trends, and foresight into actionable innovation concepts
• Manage and advance a portfolio of innovative projects
• Apply data, analytics, and emerging tools to support opportunity sizing
• Collaborate closely with R&D, Supply Chain, Commercial, Finance, and Franchise teams
• Track and manage innovation KPIs
• Lead and develop a team of innovation managers and project leaders

Director, Innovation Lead

• Oversee and optimize the Transportation Management System (TMS) & Track & Trace (T&T) system to enhance efficiency, cost-effectiveness, and supply chain visibility for 6 CPS Plants.
• Collaborate with internal/external partners for seamless integration of TMS and Track & Trace initiatives; assist end-users and carriers with platform adoption.
• Act as the Subject Matter Expert (SME) by identifying gaps and improvement opportunity of process/system, advocate best practice sharing among Super Users, and stay alert on technology trends.
• Conduct learning sessions for CPS super users to refresh skills and promote a shared learning environment amongst stakeholders.
• Develop standard operating procedures, and training materials to improve efficiency and accuracy across the organization.
• Collaborate with internal teams and external partners to identify areas for improvement in the TMS and track & trace processes to improve productivity and cost reduction.
• Establish, monitor, and leverage Key Performance Indicators (KPIs) for continuous improvement and innovation in logistics digital tools and processes.
• Manage procurement negotiations, contract & relationships with T&T Vendors.
• Triage Super user’s reported TMS and T&T issues, conduct first/second level investigation, and manage escalation with IT/FK technical or support team.
• Drive the conversation with SAP, IT Team, and T&T vendors to push for progress/completion, and ultimate resolution of issues.
• Escalation points for Freight forwarders compliance on technical and data requirement.
• Collaborate with IT for completion of LBN integration.
• Coordinate carrier EDI efforts and assist with UAT and IT upgrades.
• Support additional digital initiatives, such as the Supply Chain Control Tower.
• Foster a culture of collaboration and continuous improvement within the organization.

Manager, Logistics Digital Services

• Execute consumer data use cases, including audience creation, segmentation, campaign targeting, and performance analysis.
• Support CRM, CDP, loyalty, and owned platform data activation activities.
• Ensure timely and accurate delivery of data outputs to marketing and commercial teams.
• Support integration of consumer data across systems and platforms, validating data flows and resolving basic issues.
• Monitor data quality and completeness, flagging risks or gaps to senior team members.
• Apply data governance, privacy, and consent standards in daily execution.
• Produce dashboards and reports tracking campaign performance, audience effectiveness, and consumer engagement.
• Analyze results and provide insights to support optimization efforts.

Manager, Consumer/Customer Data

Content Marketing Manager

• Lead the development and execution of Creative Shopper and Shop X plans for Brazil, aligned with Product & Retail XP, Brand, and Commercial priorities.
• Translate brand strategies, shopper insights, and cultural context into creative retail concepts that drive visibility, engagement, and conversion across channels.
• Own the end to end shopper creative process—from idea and design to in market execution—ensuring solutions are scalable, relevant, and execution ready.
• Define and deploy Creative Pictures of Success by channel, balancing creative excellence with operational and bottler realities.
• Ensure shopper experiences are consistent with Experience Principles, Design Systems, and Brand Standards.
• Partner with Frontline Marketing, Sales, and Bottlers to adapt and activate shopper solutions in market.
• Lead the design and rollout of POS, displays, and in store experiences, including pilots, test and learn initiatives, and toolkits.
• Manage the shopper creative activation calendar, ensuring alignment across Brand, IMX, and Commercial rhythms.
• Develop clear shopper execution guidelines and creative toolkits to enable high quality market execution.
• Lead creative, design, and production agencies, ensuring strong briefs, disciplined delivery, and quality output.

Senior Manager, Shopper Content

Financial Planning and Analysis

• You are responsible for the close & financial planning (flash/RE and business plan) of the Top-line.
• You are responsible for the analysis of the Top-line.
• You will maintain the primary business relationship with the OU Financial Planning Teams on all Topline topics.
• You are part of the FP&A Service Delivery Team and foster a strong collaboration with the OU & Genpact.
• You will operate within a framework set by and in collaboration with the Process Transformation Team and will highlight where there is room to do things more efficient and/or effective.
• Your primary focus will be on the Top-line and you will be involved in the Close, RE/Flash and BP activities.

Senior Director, FP&A – LATAM

• You are responsible for all aspects of the OPEX and will help in the financial planning.
• You are responsible for the analysis of various elements of OPEX.
• You are part of the FP&A Service Delivery Team and foster a strong collaboration with the OU & Genpact
• You will operate within a framework set by and in collaboration with the Process Transformation Team and will highlight where there is room to do things more efficient and/or effective.
• You will maintain the primary business relationship with the OU Financial Planning Teams on all Value Chain topics.

Director, Latam FP&A – Opex

• Lead the development and execution of media and retail media strategies for the market, aligned with brand, category, and business priorities.
• Own integrated media plans across digital, social, ecommerce, and retail media, ensuring effectiveness, efficiency, and competitive Return on Investment (ROI).
• Drive retail media execution in partnership with customers, bottlers, and commercial teams to unlock shopper growth opportunities across RMNs and in‑store digital environments.
• Translate strategic direction into clear briefs and execution plans for agencies and partners.
• Partner with Marketing Procurement Services on media buying strategies and negotiations to maximize value from media investments.
• Oversee media investment governance, including buying orders, budget shifts, and corrective actions.
• Own tracking and reporting of media budgets (planned vs. actual), ensuring transparency and accountability.
• Support audit processes and ensure compliance with media governance standards.
• Recommend Direct Marketing Investment (DMI) allocation by brand and channel based on performance data, learning agendas, and market dynamics.
• Monitor brand presence and quality of execution across channels, including reach, frequency, productivity, and compliance.
• Act as a senior media partner to Brand, Category, IMX, Commercial, and Bottler teams.
• Influence brand and creative strategy through a strong media effectiveness and performance lens.
• Collaborate closely with LATAM and Global IMX teams to ensure alignment with global standards while enabling local relevance.
• Provide guidance and informal leadership to junior team members and agency partners.

Senior Manager, Media & Retail Media

• Lead and support packaging engineering projects across various packaging material categories
• Conduct packaging material evaluations, testing, qualifications, and documentation
• Identify and resolve packaging-related issues in manufacturing environments
• Ensure packaging systems meet safety, regulatory, and quality requirements
• Provide technical support during line trials, validations, and material changes
• Develop project scopes, timelines, and deliverables
• Coordinate with manufacturing teams, suppliers, quality groups, and procurement
• Manage multi-site project activities and ensure consistent implementation
• Maintain accurate records, test results, and project status updates
• Assess existing packaging solutions for opportunities to improve performance or reduce cost
• Review new materials and technologies relevant to operational needs
• Recommend improvements to packaging processes and specifications

Director, Packaging Engineer

Business Development Rep

• Lead enterprise growth strategy execution within the assigned Field Office, shaping annual and multi‑year plans that deliver material impact on volume, share, and profitability.
• Prioritize engagement with key stakeholders - including BU Presidents, Field Office Leadership, and Agency Partners while focusing on strategic communication and collaboration to drive long term growth.
• Attend high priority customer meetings with BU leadership on key business topics.
• Maximize the impact of Business Unit and Field Office engagements through proactive pre-selling and strategic influence.
• Serve as a trusted senior advisor to Corporate and Franchisee leadership, building C-suite relationships grounded in deep understanding of customer strategy, economics, and decision making.
• Design and execute large-scale, profitable growth solutions using category management, pricing, mix, and Revenue Growth Management (RGM) capabilities by identifying challenges and forward-looking opportunities.
• Lead change across the customer’s system, navigating diverse priorities, capabilities, and operating realities with a solution-oriented approach.
• Foster strong, trust-based relationships and effective collaboration within the team and across internal stakeholders.

Senior Director, Business Development

• Lead enterprise growth strategy execution within the assigned Field Office, shaping annual and multi‑year plans that deliver material impact on volume, share, and profitability.
• Prioritize engagement with key stakeholders - including BU Presidents, Field Office Leadership, and Agency Partners while focusing on strategic communication and collaboration to drive long term growth.
• Attend high priority customer meetings with BU leadership on key business topics.
• Maximize the impact of Business Unit and Field Office engagements through proactive pre-selling and strategic influence.
• Apply an NAOU enterprise mindset to identify, scale, and share volume driving best practices across geographies.
• Serve as a trusted senior advisor to Corporate and Franchisee leadership, building C-suite relationships grounded in deep understanding of customer strategy, economics, and decision making.
• Cocreate and execute annual and long-term Business Unit and Field Office joint business plans aligned to the customer’s U.S. Collaborative Business Plan.
• Develop an annual stakeholder communication/influencing plan in collaboration with cross functional partners and our PACs team to ensure ongoing value and collaboration.
• Design and execute largescale, profitable growth solutions using category management, pricing, mix, and Revenue Growth Management (RGM) capabilities by identifying challenges and forward-looking opportunities.
• Balance short-term performance and long-term value through strong financial acumen and demonstrating ROI driven decision making.
• Lead change across the customer’s system, navigating diverse priorities, capabilities, and operating realities with a solution-oriented approach.
• Adapt strategies in response to evolving consumer trends, operational constraints, market dynamics and changes/delays to customer priorities to protect and maximize the business plan.
• Foster strong, trust-based relationships and effective collaboration within the team and across internal stakeholders.
• Role model The Coca-Cola Company leadership behaviors by fostering an inclusive, high accountability culture focused on results, collaboration, and continuous improvement.

• Lead the end to end portfolio strategy for the LATAM Operating Unit, owning the long term vision, strategic ambition, and growth pathways across categories, brands, and price tiers
• Champion consumer centric and insight led decision making by translating human needs, demand spaces, and segmentation into actionable portfolio, category, and brand role choices
• Shape portfolio architecture and brand roles, guiding prioritization, simplification, innovation focus, and long range planning to maximize value creation
• Translate global portfolio ambition into a cohesive, regionally relevant strategy, balancing scale with cultural nuance and local market realities
• Own the portfolio governance framework for LATAM, including evaluation criteria, growth metrics, prioritization principles, and strategic guardrails
• Integrate foresight, predictive analytics, and emerging behavioral trends to identify future growth opportunities and inform long term portfolio direction
• Partner cross functionally with Marketing, RGM, Commercial, IMX, Innovation, and Strategy to shape OBPPC strategies rooted in consumer motivation, elasticity, and affordability dynamics
• Evaluate competitive performance and portfolio mix, informing choices on premiumization, affordability, penetration, and occasion expansion
• Enable markets with clear strategic foundations — segmentation, cohorts, architecture, and growth metrics—supporting strong local portfolio design and execution
• Influence system wide alignment by using clear, insight driven narratives to guide senior leadership, markets, and global stakeholders around portfolio choices
• Represent the LATAM consumer and competitive context in global portfolio forums, ensuring regional realities inform enterprise decisions.

Senior Director, Portfolio Strategy, LATAM

Communications

• Lead the Communications strategy for Brazil, shaping and protecting Coca-Cola’s corporate and brand reputation across media, stakeholders, and employees in alignment with LATAM and global PACS priorities.
• Position Coca-Cola as a trusted and constructive partner in Brazil by creating synergies between Communications, Sustainability, and Public Affairs, ensuring consistent narratives and coordinated engagement.
• Drive corporate reputation and sustainability storytelling, translating sustainability commitments and impact into credible narratives that strengthen trust and support long-term license to operate.
• Lead high-impact, 360-degree communications campaigns, including coalition-building and third-party advocacy, to positively influence public debate on priority business and societal issues.
• Build and maintain senior relationships with national and regional media, opinion leaders, NGOs, and key influencers, shaping agenda-setting and positive positioning among opinion elites.
• Provide strategic leadership to Bottler Communications teams, strengthening system alignment, amplifying joint impact, and maximizing influence across the Brazilian market.
• Lead crisis preparedness and response, designing and executing contingency and crisis communications plans in close coordination with PACS, Legal, and LATAM teams.
• Oversee internal and external communications execution, ensuring consistency with regional and global guidelines, disciplined delivery through the Annual Business Plan (ABP), and effective budget management.

Director, Communications

• Accountable for defining and orchestrating the regional consumer and customer data strategy across Marketing and Commercial domains
• Serves as the regional data domain leader, ensuring consumer data is governed, integrated, and activated as a strategic asset to drive growth
• Owns the consumer/customer data product roadmap and accelerates high value use cases
• Orchestrates end-to-end consumer data strategy execution from data ingestion to activation and measurement
• Partners closely with Digital, MarTech, Enterprise Data, and Technology teams to integrate consumer data across platforms
• Establishes and enforces consumer data governance frameworks across LATAM

Director, National Sales – Military

Senior Manager, Consumer Platforms

Director, Innovation Lead

Manager, Logistics Digital Services

Manager, Consumer/Customer Data

Senior Manager, Shopper Content

Senior Director, FP&A – LATAM

Director, Latam FP&A – Opex

Senior Manager, Media & Retail Media

Director, Packaging Engineer

Senior Director, Business Development

Senior Director, Business Development

Senior Director, Portfolio Strategy, LATAM

Director, Communications

Senior Director, Consumer/Customer Data