The Coca-Cola Company

Sales

• Activate The Coca-Cola Company System to develop and implement business plan/solutions that meets customer needs and drives beverage category profit and volume
• Establish long term strategic vision for each customer to ensure maximum volume, profit, and value growth
• Build short- and long-term plans to realize full potential of partnership for System and Partner and fully understand each customer’s business needs, issues faced and opportunities with various customer buyers to develop viable solutions
• Conduct regular business reviews with customers in order to monitor relationship, reaffirm strategies linked to needs and steward the business, operational and/or personal value created for the customer by The Coca-Cola Company System in order to maximize value to and grow value
• Meet with senior level buyers to build relationships and gain their support and commitment to various initiatives/programs
• Consulting with customer as a beverage category partner to provide K&I, share best practices, innovative beverage ideas, and influence decision making around F&B and marketing initiatives.
• Sell in and execute with distinction business planned initiatives while ensuring initiatives are implemented on time and to monitor performance outcome of each key initiative.
• Ensure meeting Revenue and OI plan and identify levers to drive these metrics.
• Work closely with customer and internal teams to identify innovative beverage incidence driving solutions and implement.
• Collect information using various tools and techniques to understand the customer's current and future objectives, strategies, business priorities and various personal wins.

Senior Director, Sales – HEB, Brookshires

• Collaborate with the integrated account team to manage key aspects of the business relationship with multiple customers.
• Serve as a system-wide expert on the strategy, business systems, and operating philosophy of assigned customer(s).
• Ensure flawless execution of programs across the Coca-Cola system.
• Develop annual business plans with input from customers, bottlers, and the Coca-Cola system, outlining key strategies and initiatives to drive growth.
• Ensure business plans and marketing activities are designed to deliver volume, profit, and customer satisfaction goals.
• Foster strong, win-win relationships with customers, ensuring high levels of satisfaction and effective communication with key stakeholders.
• Coordinate with bottler systems and customer field networks to ensure consistent application of strategies and seamless execution of programs.
• Align system resources to implement marketing and operational programs on time and within budget.
• Act as a system-wide customer expert, ensuring the Coca-Cola system understands customer objectives, strategies, and needs, and that company programs align with these priorities.
• Resolve operational or exceptional issues with customers or bottlers, ensuring effective problem-solving.
• Manage forecasting and budgeting to meet financial targets.
• Drive innovation by generating new ideas and solutions that sustain and grow the business.

Senior Manager, Retail Sales

Operations

• Provide operational leadership and management of Foodservice customers and clients.
• Execute customer specific volume and profit generating strategic initiatives with equipment and/or service components.
• Create and manage the annual Service and capital budgets for assigned foodservice account teams.
• Collaborate with Local Finance and Foodservice Sales Team on planning & rolling estimates, forecasting, new products & platforms, and program execution.
• Create, lead and execute customer strategic initiatives.
• Manage customer rolling estimates for service and capital expense.
• Direct participation in customer selling efforts of operational products & services and customer stewardship.
• Provide operational Subject Matter Expertise to internal client groups.

Senior Manager, Area Customer Operations

• Serve as the primary Headquarters contact for a national convenience retail chain
• Develop and execute a multi-year business strategy aligning with customer’s growth objectives
• Lead price package architecture, investment strategies, program development
• Design and implement innovative, consumer-focused solutions
• Build and nurture strong, trust-based relationships with stakeholders
• Conduct regular business reviews aligning strategies with customer needs
• Partner with Coca-Cola franchise bottlers to execute market strategies
• Leverage analytical expertise to assess key business drivers
• Employ agile management practices for initiatives evaluation

Director, National Sales – Convenience Retail

Director

• Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.
• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders.
• Manages discretionary budgets based on regional need.
• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
• Collaborates on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
• Standardizes common approach to capability building based on bottler segmentation.
• Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.
• Coordinates training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
• Works with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
• Provides Bottler performance feedback to Franchise Leadership 'serving as voice of the market.'
• Monitors market conditions and reports competitive activity to management, Bottler and local associates to understand program effectiveness and any implementation barriers.
• Works with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship.
• Ensures all National Retail, National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.
• Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.

Director, Commercial Franchise

Influencer Marketing

• The Director of Influencer Marketing – Europe is responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca ‑ Cola Company’s brand portfolio in Europe.
• This role plays a critical part in advancing our regional social transformation ensuring influencer and social marketing programs are culturally relevant, performance-driven, and integrated across paid, owned, and earned ecosystems.
• Establish a vision, with the ability to work hands-on with markets and agencies to execute —balancing strategic leadership with operational rigor to deliver measurable impact at scale.
• Co-lead Influencer & Social Strategy Delivery while translating high-level strategic direction into clear regional roadmaps, frameworks, and playbooks that enable strong local execution.
• Partner with media, platform, and agency stakeholders to optimize influencer and social investment and accelerate performance.
• Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance.

Director, Influencer Marketing – EU

• Build strong, value-driven relationships with key partners to grow the business on both sides.
• Drive sales growth with corporate divisions as well as regional franchisees by gaining alignment and commitment on key initiatives and programs.
• Collaborate with internal teams to develop and execute business plans that meet customer needs and grow category volume and profitability.
• Develop and execute customer engagement strategies, using solid financial acumen to influence decision-makers and key stakeholders.
• Ensure effective coordination and execution of all agreed-upon initiatives.
• Align both customer and internal resources to deliver results and successfully execute the annual business plan.

Director of Sales

• Serve as the primary commercial lead for Circle K, accountable for delivering revenue, volume, share, and profit growth.
• Lead the end-to-end selling process, including development, presentation, and sell-in of Joint Business Plans, innovation, pricing strategies, and promotional programs.
• Build and deliver compelling, insight-driven selling stories that influence customer decisions and unlock incremental growth.
• Own and lead customer negotiations, ensuring optimal outcomes across pricing, promotion, and long-term agreements.
• Identify and aggressively pursue white space opportunities to expand Coca-Cola’s presence within Circle K.
• Develop and implement Annual Business Plans with customer, bottler, and cross-functional input to drive Coca-Cola portfolio growth.
• Ensure plans are executed to deliver volume, profit, and customer satisfaction commitments.
• Translate strategic priorities into customer-facing selling programs that deliver measurable results.
• Lead ongoing business reviews, proactively identifying gaps and advancing new selling opportunities.
• Act as a system-wide customer expert, ensuring alignment to Circle K strategies across Coca-Cola and bottler organizations.
• Lead the sell-in and system activation of customer programs, ensuring consistent execution in market.
• Influence and align stakeholders to support customer growth priorities and commercial plans.
• Drive system alignment through governance routines including CRC and Bottler CCTs.
• Orchestrate system resources (people, funding, tools) to maximize selling effectiveness and execution excellence.
• Ensure flawless execution of all sold-in programs, including promotions, innovation launches, and pricing strategies.
• Partner with bottlers and field teams to ensure clear communication of selling priorities, timelines, and execution expectations.
• Monitor performance against KPIs and rapidly address executional or operational gaps.
• Drive alignment across assortment, shelving, planograms, and merchandising strategies.
• Partner with Marketing, RGM, Finance, Supply Chain, Digital, and Category Leadership to develop winning commercial strategies.
• Incorporate customer insights into innovation, marketing, and digital roadmaps.
• Serve as the voice of Circle K internally, ensuring alignment to customer priorities.
• Own forecasting, budgeting, and trade investment planning for the account.
• Optimize trade and resources to maximize ROI and selling effectiveness.
• Deliver consistent tracking and reporting against business plan and financial targets.
• Lead and influence a cross-functional, cross-system team to deliver commercial and executional excellence.
• Navigate and lead effectively across a complex, multi-stakeholder environment.
• Foster a culture of accountability, ownership, and winning through selling.

Director, Customer Sales

Marketing

• Own and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple bottlers.
• Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution.
• Lead bottler-facing marketing communication—aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards.
• Serve as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation.
• Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs.
• Partner cross-functionally with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership to deliver integrated plans across all consumer touchpoints.
• Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation.
• Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership.
• Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.

Director, Integrated Marketing – Advanced Hydration

Account Manager

• Advanced Hydration is a dynamic, fast-paced business unit at The Coca-Cola Company.
• The Key Account Manager, Southeast Grocery will lead a cross functional team to deliver business results across assigned customers.
• Create and develop the vision and strategy to support both long-term and short-term business objectives.
• Drive processes and execution of annual plans across assigned customers and bottlers.
• Partner with Sr. Management and cross functional team members to build Annual Plans.
• Lead annual negotiations ensuring an optimized partnership agreement is in place that supports overall organizational priorities.
• Collaborative leader of a cross functional team responsible for the development and implementation of overall customer selling stories.
• Develop and leverage top-level external relationships to optimize BODYARMOR positioning in the market.
• Manage to annual T&E budget for department ensuring alignment with internal financial objectives.

Key Account Manager – Grocery

• Develop and execute a comprehensive sales strategy to drive growth and profitability for Coca-Cola’s Nutrition portfolio across ADUSA banners.
• Lead and manage the relationship with Ahold Delhaize USA, ensuring alignment with their strategic priorities and delivering mutual business growth.
• Collaborate with cross-functional teams to ensure seamless execution of sales plans and initiatives.
• Build and maintain strong, strategic relationships with key stakeholders at ADUSA banners, including Food Lion, Stop & Shop, Giant Food, Hannaford, and The GIANT Company.
• Partner with brokers, such as Acosta, to optimize sales execution and ensure alignment with Coca-Cola’s strategic goals.
• Leverage analytics and insights to identify growth opportunities, optimize category performance, and inform strategic decision-making.
• Monitor and analyze sales performance metrics, providing actionable recommendations to improve results.
• Drive best-in-class execution of promotional plans, pricing strategies, and product placement to maximize sales and market share.
• Ensure alignment with Coca-Cola’s broader Nutrition strategy and brand objectives.

Director, Warehouse Nutrition Sales

Manager

• Drives execution of enterprise QSE communications, engagement, and capability enablement
• Translates QSE strategy, governance priorities, and capability programs into clear communication, engagement rhythms, and structured enablement
• Leads execution of QSE communications, ensuring alignment across TI&SC, governance, and competency communications
• Develop and deploy integrated communication plans aligned to roadmap priorities
• Accountable for global QSE communications, delivering consistent, credible messaging that strengthens engagement, drives alignment, and elevates QSE impact
• Lead execution of critical capabilities programs, create processes, systems and codify business impactful institutional knowledge
• Drive structured change enablement for key QSE programs
• Establish and manage global engagement rhythms
• Define and track performance metrics to measure: Adoption, Engagement, Impact
• Own the QSE roadmap effectiveness scorecard
• Lead or support priority QSE special projects as assigned

Senior Manager, QSE Competencies & Enablement

• Lead all sales and account management activities for Coca-Cola’s stills portfolio with HEB.
• Responsible for annual business planning, sales execution, and fostering collaboration.
• Utilize collaboration approaches to understand HEB’s business needs and develop tailored solutions.
• Manage key aspects of the stills DSD portfolio business relationship and implement long-term plans.
• Align Coca-Cola’s strategies with HEB’s growth objectives.
• Build and maintain strong relationships with senior-level buyers at HEB.

Manager, Sales and Account Management

• Conduct regular business reviews with customers to build and maintain strong relationships with key members of the customer's organization.
• Meet with senior-level buyers to build relationships and gain their support and commitment to various initiatives/programs.
• Conduct regular restaurant audits to identify opportunities and ensure compliance.
• Confirm understanding of customers' business needs, issues faced, and opportunities with various customer buyers to develop viable solutions.
• Build a business plan/solution and contingency plans in collaboration with the customer.
• Activate The Coca-Cola Company System to develop and implement a business plan/solution that meets customer needs and drives beverage category profit and volume.
• Provide strategic thinking to anticipate future needs and recommend solutions that drive the business.

Sales Manager

• Responsible for the financial planning (business plan and rolling estimates) of Operating Expenses (Employee Costs and All Other Costs) for a specific geography/OU/group of OUs/Function/group of Functions
• Oversees a team of OPEX managers/analysts to handle the financial planning activities
• Maintains the primary business relationship with the Financial Planning team and/or Finance Director/Finance Leadership
• Reviews periodic OPEX plans/budgets/forecasts, ensuring accuracy and relevance
• Manages issue escalations coming from the team or from the Operating Units/Center Functions
• Provides data and process guidance to production teams
• Tracks service levels and key metrics to ensure effective performance management
• Ensures adherence to SOPs and recommends changes for business support processes
• Coordinates with relevant parties to action solutions delivery