The Coca-Cola Company

Growth Marketing

• Serve as the primary Insights Subject Matter Expert (SME) for the Field organization.
• Proactively deliver actionable insights, including channel performance, competitive intelligence, trend identification, and impact sizing.
• Leverage North America Operating Unit (NAOU) insights resources to develop fact-based growth and selling strategies.
• Design and lead primary research to address knowledge gaps, strengthen competitive advantage, and position Coca-Cola as the beverage, QSR, and consumer insights expert.
• Curate and present insights to strategically position the division and The Coca-Cola Company as trusted thought partners with Field Offices, Business Units, O/O Leadership, Affinity Groups and local agencies.
• Manage and maintain the division’s knowledge repository in partnership with Category Insights and Marketing teams.
• Partner closely with NAOU and FSOP Insights teams to translate enterprise insights into relevant, actionable strategies.
• Engage routinely with division leadership to ensure insights and analytics are embedded in business decisions.
• Collaborate cross-functionally with Sales, Finance, Marketing, & Marketing teams, and the broader NAOU insights, strategy, and brand communities.

Director, Strategic Growth Insights

Artificial Intelligence

• Support the digital strategy and roadmap for division Marketing – North America, ensuring alignment with enterprise priorities and the 2035 vision.
• Lead the integration of TCCC’s brands and assets into the customer’s loyalty platform and data initiatives.
• Coordinate digital submissions and integration with the customer and (internal) global experience teams.
• Serve as Division Marketing - NA’s key point of contact for cross-functional digital delivery and governance routines.
• Drive continuous improvement across digital projects and teams.
• Identify digital pain points and improvement opportunities, providing recommendations and partnering to implement solutions.
• Help set BME standards, ensure creative execution adherence to BME principles, and lead BME measurement and action plans.
• Create and maintain the AI roadmap integrated with digital and data priorities.
• Identify and prioritize scalable AI opportunities with clear ROI in partnership with business leaders and DTS.
• Lead evaluation and ensure deployed digital and AI solutions deliver measurable outcomes.
• Ensure compliance with enterprise guidelines for data quality, privacy, and ethical AI practices.
• Foster partnerships and communication with key stakeholders, including customer, OU teams, and global digital counterparts.

Senior Director, Marketing Data, Digital and AI

Director

• Define the growth agenda: Lead end-to-end strategy development for key business initiatives—framing the problem, identifying opportunities, and driving clear strategic choices.
• Set the vision: Lead NA Planning in collaboration with cross-functional leaders including ABP, LRP and CBD.
• Serve as a trusted thought partner: Act as a senior advisor to Customer and Coca-Cola leadership, influencing decisions through rigorous analysis, compelling narratives, and executive ready recommendations.
• Leverage world‑class data & insights: Synthesize syndicated, proprietary, and customer data to uncover growth drivers, diagnose performance, and size opportunities.
• Orchestrate high impact research: Partner with top tier agencies and internal teams to design and lead large-scale research programs that inform strategy, innovation, and long-term planning.
• Commercialize strategy: Translate strategy into action by developing clear activation plans, storytelling tools, and routines that embed strategic thinking across the organization.
• Operate as a connector: Bridge enterprise strategy and field execution, ensuring alignment across functions, partners, and leadership teams.

Director, Strategy – Planning

Manager

• Ensures business results and alignment with Colima Bottler.
• Oversees operations with Bottling partner supervising all Operations related issues across the franchise.
• Jointly with Franchise Director, leads the growth agenda of the Colima operations aligned with central strategies.
• Manages strategic, operational and commercial projects involving the bottler.
• Responsible for achieving business growth in Colima by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System.
• Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
• Manages the day to day operations of the franchise incl. marketing, commercial and financial; Leads localization of plans; monitors evolution of key indicators to achieve BP objectives ( e.g. share, transaction, Revenues, volume).
• Leads communication flow between Colima and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
• In partnership with Colima lead the execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs; Develops processes and systems to increase sales effectiveness and maximize resource allocation; identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes.
• Wire with other regions and operations peers to ensure best practice sharing and alignment.

Senior Manager, Market Development

• Stewardship of performance management routine for account leadership team
• Provides perspective on pricing & promotional ideas for gap closure vs plan
• Works with Trade Spend Optimization COE to implement the principles of trade spend optimization within customer plan
• Partners with Sales Leadership to create a customer specific retail strategy that delivers the annual rate, revenue, and volume plan
• Provides input to Finance Forecast team on mid to long range implications, CCF/Checkbook deployment, and GTM & SOVI planning & stewardship
• Evaluation of all price exception requests from within account base
• Responsible for conducting all gap vs. plan analysis against volume, revenue & gross profit opportunities
• Coordination of all management routines & reporting needs with Business Planning & Performance Management Center of Excellence

Director, RGM Execution – BJ's & Jetro/Restaurant Depot

• Co-lead and drive digital acceleration initiatives, structuring and executing end-to-end B2B2C projects
• Drive the Big Bet evolution across the four models (CokeXP, 360IA, Retail Media, Retornapp)
• Orchestrate the CokeXP cross-functional ecosystem
• Own execution governance
• Continuously inject external perspectives
• Own learning agenda and insights generation
• Identify, activate and govern synergies across the digital ecosystem

Director, Digital Acceleration

Customer Success Manager

• Provide service and support to established and new customers in a contact center environment
• Handle routine customer service inquiries and escalation calls
• Act as a company ambassador through diagnosing service issues and delivering high quality service
• Provide equipment service and general customer support
• Accurately capture the voice of customers to drive first call resolution
• Utilize effective communication skills with all internal/external stakeholders
• Actively listen to customer inquiries and problem-solve
• Escalate customer issues within established guidelines
• Understand and improve performance metrics
• Ensure new/revised processes are applied to customer interactions
• Access multiple system applications simultaneously to effectively service customers
• Participate in engagement and team building activities

Customer Engagement Advisor

Marketing

• Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume
• Lead customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
• Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile.
• Steward and leverage all asset inventory including tickets, team trips, consistent with company policy
• Partner with Franchise Leadership on market specific business opportunities utilizing assets
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty).

Director, Integrated Marketing

• Provide service and support to established and new, internal and external customers in a contact center environment.
• Handle routine customer service inquiries, as well as escalation calls, related to mechanical service calls and general customer service inquiries via various communication channels.
• Act as a company ambassador through accurately diagnosing service issues to deliver high quality service via multiple customer contact channels.
• Provide equipment service and general customer support through successful resolution.
• Accurately capture the voice of our customers to drive first call resolution across North America Operating Unit (NAOU) functions.
• Utilize effective communication skills to ensure customer expectations are successfully achieved with all internal/external stakeholders.
• Actively listen to customer inquiries and apply job knowledge to accurately complete the necessary request to ensure customer satisfaction.
• Research account call history and use applicable resources/tools to problem-solve and make appropriate decisions to meet customer’s needs and resolve issues.
• Escalate customer issues within established guidelines to ensure timely resolution.
• Understand performance metrics and improves quality and capabilities to meet and/or exceed goals.
• Ensure new/revised processes are understood and immediately applied to customer interactions via NAOU tools/resources.
• Access multiple system applications simultaneously to effectively service customers.
• Actively participate and contribute in engagement and team building activities.
• Assist with projects per business needs.

• Design and build SampleManager LIMS workflows, lifecycle processes, and integrations including instruments, barcoding, and lab reporting.
• Build and maintain Power BI data models and reports aligned with LIMS architecture and master data standards.
• Write and execute UAT scripts for LIMS and reporting enhancements; document results/defects and maintain traceability to requirements.
• Train and instruct analysts and scientists on new workflows, system changes, and reporting tools.
• Ensure compliance with Quality Management System (QMS) requirements through documentation, training, and participation in audits.

Manager, Laboratory Systems Support

• Lead customer marketing for assigned customer
• Represent the Category Organizational Unit (OU) platforms/programming/innovation to the customer and customer team
• Responsible for leading marketing for our specific customers by amplifying the plans and creating differentiated marketing path to purchase platforms
• Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
• Collaborate with IMX and a group of creative marketers to enable irresistible customer marketing, as well as, working with IMX connections to drive compelling media/digital marketing
• Focus on long term (3-5 year) market and customer marketing platforms

Director, Customer Marketing – Small Store

Sales

• Responsible for leading the strategic collaboration with one of our key retail customers
• Work closely with integrated account teams to cultivate relationships, manage strategic initiatives, and execute a flawless Annual Business Plan
• Act as the system-wide expert on the customer’s strategy and operating philosophy
• Collaborate with Ahold Delhaize, the Coca-Cola bottling system, and other internal stakeholders to develop an impactful Annual Business Plan
• Design marketing activities and business plans that deliver on volume, profit, and customer satisfaction commitments
• Nurture a win-win relationship with Ahold Delhaize, ensuring alignment and effective communication with key buying influences
• Serve as Coca-Cola’s subject matter expert on the customer’s objectives, operating philosophy, and organizational culture
• Coordinate with Coca-Cola bottler systems and the customer field network to ensure seamless execution of strategies and programs outlined in the Annual Business Plan
• Serve as the key problem-solving contact, addressing operational issues or unique challenges between the customer and Coca-Cola
• Leverage insights to forecast performance accurately, manage budgets, and utilize tools such as the Retail Profit Analysis.

Director, National Sales

• Deliver annual goals for volume, revenue, profits, and customer satisfaction through effective strategic planning and execution.
• Forecast and manage budgets to ensure alignment with brand pricing strategies and trade spend allocations.
• Align internal teams, brokers, and customer stakeholders to execute ABP strategies and programs seamlessly.
• Serve as an expert on customer needs, strategies, and priorities to ensure Coca-Cola programs meet their goals.
• Address operational and executional challenges swiftly and effectively with customers or brokers.
• Champion growth for key Nutrition brands like Simply, Minute Maid, Honest, and fairlife by driving customer engagement and alignment.

Warehouse Distributor Sales Manager

• Elevate Connections capabilities across media, retail media, and shopper marketing by driving data- and tech-powered precision, accelerating hyper-segmentation, and shortening the conversion funnel.
• This role leads breakthrough initiatives, capability building, and partner upskilling to turn connections into a measurable growth engine and will create the capabilities, projects and partnerships that will elevate/ enable the markets to connect Data + Media (inc Retail)+ Culture + Commerce (shopper) + Social + Partners – making every moment of truth addressable and special for specific/ personalized consumers and shoppers.
• Lead media capabilities including retail media, JBPs (joint business planning), and ROI.
• Leverage advanced analytics, AI, and MarTech to improve targeting, personalization, and performance.
• Orchestrate social ecosystems, influencers, data, e-commerce to win in the social space (including social commerce).
• Drive Studio X/ Open X effectiveness and operating excellence across markets.
• Elevate how the organization plans, activates, and optimizes full-funnel connections, from awareness to conversion driving the shift from broad reach to granular, hyper-segmented activation.
• Lead special, high-impact breakthrough projects focused on hyper personalized/ transactable connection capabilities.
• Elevate shopper marketing capabilities and effectiveness across the OU.
• Define clear media performance standards, KPIs, and ROI frameworks for connections.
• Improve incrementality measurement across media, retail media, and shopper touchpoints.
• Act as a thought leader and role model for modern, performance-driven connections.
• Enable and activate the IMX (Integrated Marketing Experience) network especially focused on media and epics talents (with global, OU peers and market talents).

Senior Director – Connections, Shopper Effectiveness, Capabilities

Supply Chain

• Own regional E2E supply chain performance outcomes, including availability, cost, inventory, productivity and resilience
• Establish a clear “best-looks-like” E2E operating model across bottlers
• Drive fact-based discussions on service, cost, inventory and risk trade-offs
• Govern the effectiveness and maturity of S&OP / IBP processes across bottlers
• Ensure demand, supply, inventory and value chain perspectives are integrated into decision making
• Elevate planning quality through scenario-based and unconstrained thinking
• Lead system-level discussions on network design, cross-border flows, capacity allocation and sourcing footprint
• Challenge and validate bottler proposals using E2E system economics and risk scenarios
• Align supply chain structures with growth, innovation and route-to-market strategies
• Build and govern a regional supply chain value pipeline (COGS, logistics , working capital, complexity)
• Ensure benefits are quantified, finance-validated and transparently tracked
• Convert operational improvement into tangible business value
• Enforce standard KPI definitions and objective performance measurement
• Replace narrative reporting with data-driven scorecards and benchmarks
• Enable OU and bottler leadership to clearly see performance gaps versus peers and best-in-class
• Ensure robust business continuity and risk mitigation frameworks across bottlers
• Stress-test assumptions and challenge perceived readiness
• Identify continuous improvement opportunities throughout E2E supply chain and take necessary actions to support business.

Director, Strategic Growth Insights

Senior Director, Marketing Data, Digital and AI

Director, Strategy – Planning

Senior Manager, Market Development

Director, RGM Execution – BJ's & Jetro/Restaurant Depot

Director, Digital Acceleration

Customer Engagement Advisor

Director, Integrated Marketing

Customer Engagement Advisor

Manager, Laboratory Systems Support

Director, Customer Marketing – Small Store

Director, National Sales

Warehouse Distributor Sales Manager

Senior Director – Connections, Shopper Effectiveness, Capabilities

Director, Supply Chain – Caucasus and Central Asia