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Director, Marketing – ARTD
The Coca-Cola CompanyDirector of Marketing at Coca-Cola driving ARTD business growth through strategic execution across Europe. Partnering with teams to align commercial priorities and ensure effective marketing execution.
About the role
Key responsibilities & impact- Support the implementation of ARTD category strategy across Europe, ensuring clarity and focus on priority markets.
- Translate strategic direction into practical execution plans and market playbooks.
- Help define and apply market archetypes, supporting prioritization of resources and initiatives.
- Identify growth opportunities and feed insights back into category strategy refinement.
- Execute the ARTD portfolio agenda, ensuring clear brand roles and priorities across markets.
- Drive delivery of the innovation pipeline, supporting launches and scaling across priority markets.
- Partner with markets and bottlers to ensure consistent, high-quality execution of innovation.
- Monitor performance and recommend portfolio and pipeline adjustments based on market results.
- Translate category priorities into clear commercial activation frameworks for markets and bottlers.
- Support definition and deployment of key commercial levers (RGM, channel focus, availability, occasions).
- Drive joint business planning execution with markets, ensuring alignment to targets and priorities.
- Focus on winning in top ARTD markets, ensuring strong execution discipline and delivery.
- Support delivery of the integrated marketing approach across ARTD brands.
- Drive effective deployment of DME investments, ensuring alignment with brand and commercial priorities.
- Champion best-in-class activation models, including social-first and occasion-based marketing.
- Ensure consistency of brand execution, while enabling relevant local adaptations.
- Partner closely with country teams, bottlers, and cross-functional stakeholders to drive aligned execution.
- Contribute to cross-market routines, sharing best practices and driving adoption of what works.
- Support capability building across markets, strengthening ARTD marketing and commercial execution skills.
- Act as a key connector across the system, ensuring clarity, alignment, and pace.
- Ensure adherence to alcohol marketing regulations, brand safety standards, and responsible marketing practices.
- Partner with Legal, Public Affairs, and technical teams to ensure compliant execution of initiatives.
- Monitor and flag execution and reputational risks across markets.
Requirements
What you’ll need- Bachelor’s degree required; preferred fields include Marketing, Business Administration, Economics, or related discipline.
- 8–12 years of experience across marketing, commercial, or related roles.
- Experience in alcohol beverages, ARTD, or adjacent categories preferred.
- Proven track record in driving in-market execution and delivering growth in multi-market environments.
- Strong commercial acumen with ability to translate strategy into action.
- Demonstrated ability to work across a networked system and influence multiple stakeholders.
- Experience working in complex, multi-market, regulated environments.
Benefits
Comp & perks- A full range of medical, financial, and/or other benefits, dependent on the position.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Market Strategy ImplementationExecution PlanningInnovation Pipeline ManagementCommercial Activation FrameworksJoint Business PlanningPerformance MonitoringBrand Role DefinitionCategory Strategy RefinementGrowth Opportunity IdentificationCapability Building
Soft Skills
Cross-Functional CollaborationCommunicationAdaptabilityProblem-SolvingInfluencing
Certifications
Bachelor’s Degree