Senior Manager, National Sales – Specialty Retail

The Coca-Cola Company

Senior Manager managing customer relationships in National Sales for Coca-Cola's Specialty Retail. Driving strategic business planning, negotiations, and collaborative engagement within the NE Region.

Posted 7/7/2026full-timeRemote • Maryland, Massachusetts, New Jersey, New York, North Dakota • 🇺🇸 United StatesSenior💰 $119,000 - $145,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales account management, relationship building, and negotiation, with a strong focus on developing tailored solutions and executing strategic business plans. Proven ability to analyze customer needs and leverage cross-functional resources to drive mutual benefits.

Highest-signal resume keywords

Sales Account ManagementNegotiation SkillsCustomer Relationship BuildingBusiness PlanningTechnical Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales NegotiationClosing TechniquesCustomer Needs AnalysisAccount ManagementSales Lead Cultivation

Soft Skills

Strong CommunicationInfluencing Decision-MakingProblem-Solving

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Business ReviewsCompetitive AnalysisCross-Functional CollaborationCustomer Value Creation

About the role

Key responsibilities & impact

Lead collaborative business planning efforts to develop and execute annual business plans, key partnership initiatives, and category programs.
Negotiate complex agreements, influence decision-making, and create customer value through compelling fact-based selling.
Conduct regular business reviews with customers to identify needs, address challenges, and uncover opportunities.
Continuously evaluate account business plans, tracking progress against goals, and assessing the impact of initiatives.
Develop and nurture relationships with key decision-makers, including internal teams and bottling partners.
Monitor competitive activities within assigned geographies and communicate relevant insights promptly.
Partner with cross-functional teams to leverage the full depth and breadth of Coca-Cola’s resources, ensuring mutual benefits.

Requirements

What you’ll need

Bachelor’s degree or equivalent work experience required.
Minimum of 3+ years of successful sales account management experience.
Proven ability to build and maintain strong customer relationships, identifying and addressing customer needs effectively.
Demonstrated success in sales negotiation, closing techniques, and securing sales across various offerings and purchasing tiers.
Ability to analyze customer feedback and technical data to identify opportunities and develop tailored solutions.
Proven ability to manage multiple priorities independently and cultivate sales leads and accounts.
Strong communication and technical presentation skills.

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 15
Growth Opportunities: Join a company that values innovation, sustainability, and professional development, offering opportunities to grow and make a meaningful impact.