Senior Manager, ARTD Marketing

The Coca-Cola Company

Senior Manager, Marketing ARTD at Coca-Cola leading marketing strategy for a portfolio in Brazil. Collaborating with various teams to drive growth and brand performance across multiple markets.

Posted 7/22/2026full-timeSao Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated marketing strategies and brand management within the FMCG/CPG sector, with a strong focus on consumer insights and omnichannel execution. Proven ability to influence stakeholders and drive growth through data-driven decision-making and strategic planning.

Highest-signal resume keywords

Integrated Marketing LeadershipBrand ManagementConsumer Insights AnalysisStakeholder InfluenceQuantitative Research Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyCategory ManagementMarketing Mix OptimizationData AnalysisCreative Brief Development

Soft Skills

StorytellingAnalytical ThinkingAgency Performance Management

Tools & Technologies

NielsenIRIBases

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA Preferred

Industry Keywords

FMCGCPGAlcohol IndustryOmnichannel ExecutionConsumer Behavior

About the role

Key responsibilities & impact

Lead 360 marketing plans in ARTD category with a portfolio strategy vision shaping growth priorities, brand roles, and activation choices.
Own brands growth, profit, and share outcomes, influencing investment and prioritization decisions across initiatives.
Champion consumer and shopper led strategy, translating insights into scalable actions.
Partner closely with Commercial, RGM, Finance, IMX, Media, Franchise, and Bottler leaders to deliver omnichannel execution.
Provide thought leadership through the synthesis of consumer, shopper, customer, and commercial insights.
Guiding integrated marketing strategies across the full marketing mix, ensuring clarity, consistency, and ROI.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or related field; MBA strongly preferred.
10+ years of experience in brand, category, or integrated marketing leadership roles within FMCG / CPG (Alcohol industry will be a plus).
Proven experience leading category or brand strategy across multiple markets.
Strong commercial, analytical, and storytelling capabilities.
Demonstrated ability to influence senior stakeholders in complex, matrixed organizations.
5+ years of experience in brand management.
Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
Knowledge of procedures and media used to drive increased volume and brand equity.
Knowledge of and ability to apply basic marketing concepts.
Ability to manage and inspire agency performance.
Making consumers and their needs the primary focus of the business.
Knowledge of the creative brief development process.
Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

Benefits

Comp & perks

Exposure to World Class Leaders : Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
Brand Reputation : You'll have the opportunity to work with over 200+ brands worldwide.
Challenging Work : Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.