Senior Director, ARTD Europe

The Coca-Cola Company

Senior Director of ARTD driving scalable, profitable growth across Europe at The Coca-Cola Company. Leading marketing strategy, portfolio decisions, and cross-market execution for category leadership.

Posted 7/1/2026full-timeLondon • 🇬🇧 United KingdomSenior💰 €110,000 - €156,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing category strategies for Alcohol Ready-to-Drink (ARTD) products across multiple European markets, with a strong focus on innovation, commercial acumen, and regulatory compliance. Proven ability to influence cross-functional teams and drive growth through strategic partnerships and market insights.

Highest-signal resume keywords

Category Strategy DevelopmentCommercial AcumenMulti-Market Growth DeliveryPortfolio StrategyRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisP&L ManagementInnovation Pipeline DevelopmentJoint Business PlanningBrand BuildingDemand-Led MarketingStrategic Partnership ManagementConsumer InsightsChannel StrategyExecution Frameworks

Soft Skills

InfluencingCollaborationLeadershipCommunicationCapability Building

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Alcohol BeveragesARTDRegulated EnvironmentsMarket ArchetypesBrand Safety Standards

About the role

Key responsibilities & impact

Define and lead the mid- to long-term ARTD category strategy across Europe.
Set clear market archetypes and priorities, with a strong focus on winning in top ARTD markets (e.g., GB, Germany, Netherlands, Poland).
Identify and unlock step-change growth opportunities through consumer, channel, and competitive insights.
Translate category ambition into clear, scalable strategic choices across markets.
Shape the ARTD portfolio strategy, including brand roles, innovation pipelines, and expansion priorities.
Define a focused, high-impact innovation agenda aligned with category growth and system capabilities.
Ensure portfolio decisions are scalable, differentiated, and economically viable across markets.
Partner with global and OU teams to align on portfolio direction and innovation priorities.
Own the end-to-end growth framework for ARTD, linking category strategy to tangible volume, revenue, and profit delivery.
Define the critical commercial levers (RGM, channel strategy, occasions, cold availability, etc.) required to win in-market.
Shape joint business planning frameworks with bottlers, ensuring alignment on priorities and targets.
Drive focus on top market execution, ensuring resources and capabilities are concentrated where ARTD can win.
Define the integrated marketing approach for ARTD across Europe (brand building + commercial activation).
Drive DME investment frameworks, ensuring effectiveness, efficiency, and clear ROI.
Champion modern, demand-led marketing models (e.g., social-first, influencer, occasion-based).
Ensure consistent brand expression while enabling local market relevance.
Act as a system integrator, aligning Marketing, Commercial, Finance, Insights, and Operations around a single growth agenda.
Influence and mobilize country leaders, bottlers, and cross-functional teams to deliver integrated execution.
Build capability across the network, elevating ARTD expertise and ways of working.
Lead cross-market routines, ensuring best practice sharing and rapid scaling of what works.
Ensure strict adherence to alcohol marketing regulations, brand safety standards, and responsible marketing practices.
Partner with Legal, Public Affairs, and technical teams to ensure compliant innovation and activation.
Proactively manage reputational and regulatory risks across European markets.

Requirements

What you’ll need

Bachelor’s degree required; preferred fields include Marketing, Business Administration, Economics, or related discipline.
10–15+ years of experience across marketing, commercial, or general management roles.
Strong experience in alcohol beverages, ARTD, or adjacent categories preferred.
Proven track record in category building, portfolio strategy, and multi-market growth delivery.
Strong commercial acumen with ability to translate strategy into P&L impact.
Demonstrated ability to operate and influence in a networked organization across multiple stakeholders.
Experience working in complex, multi-market, regulated environments.
Experience working with strategic partners, alliances, or joint business models.

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position