The Coca-Cola Company

Director, Communications

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Sao Paulo • Brazil

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Job Level

Lead

About the role

  • Lead the Communications strategy for Brazil, shaping and protecting Coca-Cola’s corporate and brand reputation across media, stakeholders, and employees in alignment with LATAM and global PACS priorities.
  • Position Coca-Cola as a trusted and constructive partner in Brazil by creating synergies between Communications, Sustainability, and Public Affairs, ensuring consistent narratives and coordinated engagement.
  • Drive corporate reputation and sustainability storytelling, translating sustainability commitments and impact into credible narratives that strengthen trust and support long-term license to operate.
  • Lead high-impact, 360-degree communications campaigns, including coalition-building and third-party advocacy, to positively influence public debate on priority business and societal issues.
  • Build and maintain senior relationships with national and regional media, opinion leaders, NGOs, and key influencers, shaping agenda-setting and positive positioning among opinion elites.
  • Provide strategic leadership to Bottler Communications teams, strengthening system alignment, amplifying joint impact, and maximizing influence across the Brazilian market.
  • Lead crisis preparedness and response, designing and executing contingency and crisis communications plans in close coordination with PACS, Legal, and LATAM teams.
  • Oversee internal and external communications execution, ensuring consistency with regional and global guidelines, disciplined delivery through the Annual Business Plan (ABP), and effective budget management.

Requirements

  • Bachelor’s degree required; advanced degree in Communications, Journalism, Public Relations, Business, or related field preferred.
  • Typically 10+ years of experience in corporate communications, reputation management, or public affairs-related communications, ideally within large, complex, or highly regulated organizations.
  • Proven track record leading corporate reputation strategies, crisis communications, and high-stakes media engagement.
  • Strong understanding of Brazil’s media, social, political, and stakeholder landscape, with the ability to connect communications to broader business and policy contexts.
  • Demonstrated experience integrating communications with sustainability and public affairs agendas to build credibility and long-term trust.
  • Strong people leadership skills, with experience leading teams and influencing across a matrixed organization and bottler system.
  • Excellent strategic thinking, analytical judgment, and problem-solving capabilities.
  • Exceptional written, verbal, and interpersonal communication skills, with executive presence and confidence.
  • Fluent Portuguese and English required.
Benefits
  • Global Exposure: Be part of a globally connected PACS and Communications organization, working closely with LATAM and global leaders on reputation and influence strategies.
  • Iconic Brands: Shape the narrative of one of the world’s most recognized and admired brand portfolios in one of its most important markets.
  • Learning & Development: Access leadership development programs, global learning platforms, and continuous growth opportunities.
  • Purpose-Driven Work: Lead communications that strengthen trust, advance sustainability, and protect the long-term future of our business and communities in Brazil.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
corporate communicationsreputation managementcrisis communicationsmedia engagementcommunications strategysustainability storytellingstakeholder engagementnarrative developmentbudget managementstrategic leadership
Soft Skills
people leadershipstrategic thinkinganalytical judgmentproblem-solvinginterpersonal communicationexecutive presenceinfluencingteam leadershiprelationship buildingcommunication skills
Certifications
Bachelor's degreeadvanced degree in Communicationsadvanced degree in Journalismadvanced degree in Public Relationsadvanced degree in Business