The Coca-Cola Company

Senior Manager, Consumer Platforms

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Mexico City • Mexico

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Design and evolve data‑driven consumer relationship strategies that maximize engagement, retention, and lifetime value.
  • Lead the development of always‑on CRM solutions, fostering an ongoing relationship culture versus campaign‑only execution.
  • Segment consumer audiences to enable personalized, contextual marketing across brands and touchpoints.
  • Define and implement new ways of measuring success, including Consumer Lifetime Value (LTV) across TCCC trademarks.
  • Lead the strategy and roadmap for owned digital products, including websites, mobile applications, and messaging platforms.
  • Own product governance, operating models, financial models, and OKRs.
  • Design capability rollout and migration plan to enable scalable, sustainable execution.
  • Convert consumer insights and multi‑variant testing results into clear actions and product improvements.
  • Design high‑value digital product propositions, leading UX and UI definitions.
  • Maintain strong passion for and fluency in data, CRM, and e‑commerce.
  • Coordinate consumer digital platforms across internal teams, agencies, and platforms, avoiding fragmented solutions and inconsistent consumer experiences.
  • Create harmonization across models and processes, enabling continuous iteration and improvement.
  • Partner closely with Brand Categories, IMX Media & AIP, Performance Marketing, O2O, Platform Services, StudioX, and Data & Analytics.
  • Act as a change agent to disrupt traditional marketing approaches and embed CRM‑ and data‑led thinking across the organization.
  • Influence culture by partnering with Capabilities teams to upskill and reskill Marketing teams on CRM and Data.

Requirements

  • 4–6 years of experience in digital, CRM, or data‑driven marketing roles.
  • Proven experience working across cross‑functional teams and multiple geographies.
  • Demonstrated success developing owned digital experiences and products with clear consumer value propositions and measurable ROI.
  • Strong understanding of: UX - UI, Data‑driven digital marketing, CRM, Digital marketing and growth strategy, Digital operations, Consumer acquisition and activation.
  • Agile, entrepreneurial mindset with comfort operating in transformation environments.
  • Nice to Have: Understanding of Customer Experience (CX), Agile / Scrum methodology, Design Thinking methodology, Marketing fundamentals and brand building, Digital product management experience (Product Owner).
Benefits
  • Iconic & Innovative Brands
  • Global & Regional Impact
  • Purpose‑Driven Culture
  • Growth & Capability Building
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMdata-driven marketingUXUIdigital marketingdigital operationsconsumer acquisitionconsumer activationAgileDesign Thinking
Soft Skills
leadershipcollaborationchange agententrepreneurial mindsetinfluencecommunicationstrategic thinkingproblem-solvingadaptabilitypassion for data