The Coca-Cola Company

Senior Manager, Shopper Content

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Rio de Janeiro • Brazil

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Lead the development and execution of Creative Shopper and Shop X plans for Brazil, aligned with Product & Retail XP, Brand, and Commercial priorities.
  • Translate brand strategies, shopper insights, and cultural context into creative retail concepts that drive visibility, engagement, and conversion across channels.
  • Own the end to end shopper creative process—from idea and design to in market execution—ensuring solutions are scalable, relevant, and execution ready.
  • Define and deploy Creative Pictures of Success by channel, balancing creative excellence with operational and bottler realities.
  • Ensure shopper experiences are consistent with Experience Principles, Design Systems, and Brand Standards.
  • Partner with Frontline Marketing, Sales, and Bottlers to adapt and activate shopper solutions in market.
  • Lead the design and rollout of POS, displays, and in store experiences, including pilots, test and learn initiatives, and toolkits.
  • Manage the shopper creative activation calendar, ensuring alignment across Brand, IMX, and Commercial rhythms.
  • Develop clear shopper execution guidelines and creative toolkits to enable high quality market execution.
  • Lead creative, design, and production agencies, ensuring strong briefs, disciplined delivery, and quality output.

Requirements

  • Bachelor’s degree required; background in Marketing, Design, Advertising, or related field preferred.
  • 7–10 years of experience in Shopper Marketing, Retail Experience, Trade Marketing, or Creative Commerce, ideally within FMCG / CPG.
  • Proven experience developing creative shopper solutions that drive commercial impact.
  • Experience working with bottlers, distributors, or complex sales organizations.
  • Strong understanding of shopper behavior, channel dynamics, and retail execution.
  • Experience leading cross functional projects and agency partners.
  • Fluent English and Portuguese required.
Benefits
  • We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
  • This includes supporting the financial and personal well-being of our employees.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Shopper MarketingRetail ExperienceTrade MarketingCreative CommerceCreative DesignMarket ExecutionCreative Solutions DevelopmentProject ManagementCross Functional LeadershipAgency Management
Soft Skills
LeadershipCollaborationCommunicationCreativityStrategic ThinkingProblem SolvingAdaptabilityAttention to DetailAnalytical SkillsCultural Awareness