Manager, Consumer/Customer Data
The Coca-Cola Company
full-time
Posted on:
Location Type: Office
Location: Mexico City • Mexico
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About the role
- Execute consumer data use cases, including audience creation, segmentation, campaign targeting, and performance analysis.
- Support CRM, CDP, loyalty, and owned platform data activation activities.
- Ensure timely and accurate delivery of data outputs to marketing and commercial teams.
- Support integration of consumer data across systems and platforms, validating data flows and resolving basic issues.
- Monitor data quality and completeness, flagging risks or gaps to senior team members.
- Apply data governance, privacy, and consent standards in daily execution.
- Produce dashboards and reports tracking campaign performance, audience effectiveness, and consumer engagement.
- Analyze results and provide insights to support optimization efforts.
Requirements
- Bachelor’s degree in Business, Marketing, Data, Analytics, or related field
- 5+ years of experience in data, analytics, CRM, or digital marketing roles
- Working knowledge of CRM, CDP, marketing analytics, or BI tools
- Strong attention to detail and data quality
- Curiosity and eagerness to grow in consumer data and marketing technology
Benefits
- We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
- This includes supporting the financial and personal well-being of our employees.
- We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisaudience segmentationcampaign targetingperformance analysisdata governancedata quality monitoringdashboard productionreportingdata integrationconsumer engagement analysis
Soft Skills
attention to detailcuriosityeagerness to grow
Certifications
Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in DataBachelor’s degree in Analytics