The Coca-Cola Company

Senior Manager, Media & Retail Media

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: San Jose • United States

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Job Level

Senior

About the role

  • Lead the development and execution of media and retail media strategies for the market, aligned with brand, category, and business priorities.
  • Own integrated media plans across digital, social, ecommerce, and retail media, ensuring effectiveness, efficiency, and competitive Return on Investment (ROI).
  • Drive retail media execution in partnership with customers, bottlers, and commercial teams to unlock shopper growth opportunities across RMNs and in‑store digital environments.
  • Translate strategic direction into clear briefs and execution plans for agencies and partners.
  • Partner with Marketing Procurement Services on media buying strategies and negotiations to maximize value from media investments.
  • Oversee media investment governance, including buying orders, budget shifts, and corrective actions.
  • Own tracking and reporting of media budgets (planned vs. actual), ensuring transparency and accountability.
  • Support audit processes and ensure compliance with media governance standards.
  • Recommend Direct Marketing Investment (DMI) allocation by brand and channel based on performance data, learning agendas, and market dynamics.
  • Monitor brand presence and quality of execution across channels, including reach, frequency, productivity, and compliance.
  • Act as a senior media partner to Brand, Category, IMX, Commercial, and Bottler teams.
  • Influence brand and creative strategy through a strong media effectiveness and performance lens.
  • Collaborate closely with LATAM and Global IMX teams to ensure alignment with global standards while enabling local relevance.
  • Provide guidance and informal leadership to junior team members and agency partners.

Requirements

  • Bachelor’s degree required; advanced degree preferred.
  • 7+ years of experience in Media Strategy, Planning, and Buying within Fast-Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG), agency, or media environments.
  • Strong expertise in digital media, ecommerce, and retail media ecosystems.
  • Experience managing significant media budgets and performance optimization.
  • Proven ability to influence senior stakeholders and work cross‑functionally in matrixed organizations.
  • Experience working with agencies, media owners, digital platforms, and retail media partners.
Benefits
  • We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
  • This includes supporting the financial and personal well-being of our employees.
  • Career Development We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences.
  • Learn how we provide support and clarity on defining your own career so you can thrive.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategymedia planningmedia buyingdigital mediaecommerceretail mediaperformance optimizationbudget managementdata analysismedia governance
Soft Skills
leadershipinfluencingcollaborationcommunicationstrategic thinkingaccountabilitynegotiationcross-functional teamworkguidancetransparency