The Coca-Cola Company

Senior Director, Portfolio Strategy, LATAM

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Mexico City • Mexico

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Job Level

Senior

About the role

  • Lead the end to end portfolio strategy for the LATAM Operating Unit, owning the long term vision, strategic ambition, and growth pathways across categories, brands, and price tiers
  • Champion consumer centric and insight led decision making by translating human needs, demand spaces, and segmentation into actionable portfolio, category, and brand role choices
  • Shape portfolio architecture and brand roles, guiding prioritization, simplification, innovation focus, and long range planning to maximize value creation
  • Translate global portfolio ambition into a cohesive, regionally relevant strategy, balancing scale with cultural nuance and local market realities
  • Own the portfolio governance framework for LATAM, including evaluation criteria, growth metrics, prioritization principles, and strategic guardrails
  • Integrate foresight, predictive analytics, and emerging behavioral trends to identify future growth opportunities and inform long term portfolio direction
  • Partner cross functionally with Marketing, RGM, Commercial, IMX, Innovation, and Strategy to shape OBPPC strategies rooted in consumer motivation, elasticity, and affordability dynamics
  • Evaluate competitive performance and portfolio mix, informing choices on premiumization, affordability, penetration, and occasion expansion
  • Enable markets with clear strategic foundations — segmentation, cohorts, architecture, and growth metrics—supporting strong local portfolio design and execution
  • Influence system wide alignment by using clear, insight driven narratives to guide senior leadership, markets, and global stakeholders around portfolio choices
  • Represent the LATAM consumer and competitive context in global portfolio forums, ensuring regional realities inform enterprise decisions.

Requirements

  • Bachelor’s degree in Marketing, Business, Economics, or a related field; MBA or Master’s degree preferred
  • 12–15+ years of experience in Portfolio Strategy, Consumer Insights, Marketing Strategy, Innovation, Category Strategy, or RGM, with regional or multi market scope
  • Proven expertise leading strategic frameworks, including segmentation, brand roles, portfolio architecture, and long term growth planning
  • Strong background in CPG / FMCG, with experience shaping portfolio or category strategies at scale
  • Deep capability in consumer insights, human needs, demand spaces, and growth analytics
  • Demonstrated ability to simplify complexity and articulate clear strategic choices to senior leaders
  • Strong executive presence with the ability to influence without direct authority in complex, matrixed organizations
  • High cultural sensitivity and deep understanding of LATAM consumer dynamics
  • Fluency in English and Spanish or Portuguese; proficiency in all three is a strong advantage.
Benefits
  • Health insurance
  • Career Development
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
portfolio strategyconsumer insightsmarketing strategyinnovationcategory strategysegmentationgrowth analyticslong term growth planningportfolio architecturepremiumization
Soft Skills
influence without authorityexecutive presencesimplifying complexityarticulating strategic choicescultural sensitivitycross-functional collaborationinsight-driven narrativesdecision makinglocal market understandingleadership
Certifications
Bachelor’s degreeMBAMaster’s degree