The Coca-Cola Company

Account Manager

• Manage and develop Accounts in assigned region(s)/Accounts reporting to Sr. Director, Customer Sales.
• Ensure both strategic sales execution and corresponding financial objectives are obtained based on overall organizational objective for assigned territory.
• Lead the planning, development, and execution of all ADVANCED HYDRATION brands promotional plans to all accounts.
• Foster and grow relationships across the Bottler System.
• Present customer results at various Bottler meetings to Sr. Bottler Leadership.
• Operating cross-functionally with multiple internal departments to solve customer problems.

Key Account Manager – Convenience Retail, Advanced Hydration

Sales

• Serve as one of the customer leads for Amazon.com accountable for top-line growth, joint business planning, and promotional execution
• Build strong customer relationships and create mutual value for our merchants and bottler partners
• Lead and co-author multi-year joint business plans
• Manage customer P&L and trade spend to maximize ROI
• Conduct deep financial and promotional analyses to inform customer investment strategy
• Lead negotiations pertaining to profitability, pricing, and promotions
• Lead the strategy development and execution for the Digital Shelf, Marketing & Promotional Calendar, Assortment Expansion and Innovation

Director of Sales

Director

• Define how our brands win in the rapidly evolving Retail Media Network landscape & excel in performance media
• Advocate for ‘Total Commerce’, looking beyond retail media into performance insights & data
• Lead the orchestration of European & multimarket Joint Business Partnerships with relevant partners
• Develop & lead EU retail media strategy, tracking investment and performance against KPIs
• Establish clear roadmaps with partners like Google, Meta, Amazon to drive brand equity and conversion
• Connect retail media activity to Bottling and Customer teams, ensuring media investment correlates to commercial KPIs
• Own the ‘stack’ required to operate at scale, including data clean rooms, ad tech, and measurement frameworks
• Act as the primary interface between MLT, IMX Leads, GMs & customer & Commercial teams
• Develop successful pilots and operationalize them in market

Director, Media

• Serve as one of the customer leads for Amazon.com accountable for top-line growth, joint business planning, and promotional execution.
• Build strong customer relationships and create mutual value for our merchants and bottler partners.
• Manage customer P&L and trade spend to maximize ROI.
• Conduct deep financial and promotional analyses to inform customer investment strategy and identify optimization opportunities.
• Lead negotiations pertaining to profitability, pricing and promotions.
• Build the Digital Shelf Playbook and serve as the project lead to mobilize the cross-functional team to deliver on the executional priorities and updates.
• Collaborate with Marketing to secure best-in-class content.

• Lead collaborative business planning to develop and execute key partnership initiatives, category programs, and strategies that drive brand sales and growth.
• Build and maintain strong relationships with key decision-makers, both internally and externally, by identifying strategic opportunities and addressing challenges to promote product growth.
• Develop comprehensive Account Business Plans, including goals, key initiatives, major actions, support needs, and new product recommendations.
• Partner with local bottling teams, distributor portfolios, and cross-functional representatives to ensure Coca-Cola North America delivers the full depth and breadth of resources for mutual success.
• Design and activate direct supply chain strategies to drive efficiencies across Coca-Cola North America Product Supply and Foodservice distributor operations.
• Stay informed about competitive activities within assigned geographies and communicate relevant insights in a timely manner.
• Lead stewardship routines with distributors to measure and communicate performance against mutually agreed-upon plans.
• Drive the implementation of Coca-Cola North America’s category innovations (e.g., Freestyle, Tea, Refresh Server, Juice, and VEB brands) at both national and local levels within the Foodservice distributor network.
• Champion change by eliminating barriers and resolving service issues to deliver the highest level of distributor customer service.

Director, National Sales

Ecommerce

• Lead the planning, development, and execution of growth strategies across eCommerce customers, leveraging digital levers including search, content, assortment, pricing, promotions, and retail media
• Develop and manage integrated promotional and media calendars, aligning investments to key moments to maximize visibility, conversion, and ROI
• Act as a strategic partner to Sales and Marketing to optimize investment across trade and retail media, ensuring efficient deployment of spend (with agency support) to drive profitable growth
• Own P&L performance for assigned accounts, including forecasting, budget management, and delivery against revenue, share, and profitability targets
• Analyze account performance using retailer platforms (e.g., Amazon Vendor/Seller Central, Walmart Luminate) and syndicated/third-party data to identify trends, opportunities, and risks
• Monitor competitive activity, search trends, and category dynamics to inform strategy and provide actionable recommendations to leadership
• Foster and grow relationships across the Bottler System. Communicate in a timely and accurate manner, all trade plans to bottler and BODYARMOR sales and marketing personnel
• Present eCommerce performance, digital shelf metrics, and growth opportunities to internal leadership and bottler partners
• Lead end-to-end digital shelf execution across assigned customers, including ownership of content strategy, asset development, and ongoing optimization
• Oversee alignment between digital shelf priorities and bottler/customer execution to ensure consistency across the omni-channel ecosystem
• Partner cross-functionally with Brand, Content, Media, Supply Chain, and Insights teams to deliver a cohesive and high-performing eCommerce strategy
• Lead cross-functional routines focused on digital shelf excellence, identifying gaps in content, availability, search performance, and conversion, and driving action plans to close them
• Serve as the central point of contact for customer and digital shelf initiatives, ensuring alignment across commercial, marketing, and innovation plans
• Influence and align stakeholders on key initiatives including product launches, content updates, and media activations to ensure flawless execution online
• Deliver clear, data-driven updates on customer performance, digital shelf health, and key initiatives to senior leadership

Senior Key Account Manager, eCommerce – Digital Shelf

• Lead the planning, development, and execution of ADVANCED HYDRATION promotional plans to all accounts using fact-based industry selling information including IRI / Nielsen and other industry specific data.
• A strategic partner to both the regional Sales and Marketing teams to maximize ADVANCED HYDRATION financial investment and capacity while managing to the allotted promotional spend
• Own P&L performance; calculate, review, and report on various budgets for customer
• Provide consistent pre and post analysis of account performance by utilizing syndicated data and bottler sales reports as part of a continuous improvement
• Keep abreast of all competitive and other relevant information and provide consistent feedback to manager, VP Customer Sales and other company leaders as appropriate.
• Operating cross-functionally with multiple internal departments to solve customer problems by providing insight and expertise to grow all brands with assigned customers.
• Build strong relationships with internal partners and all field operating units to allow for timely discussions about key issues and opportunities
• Presenting customer updates and plans to management team on an ongoing and timely basis.
• Lead all key sales and cross functional routines to drive execution and delivery of all customer and company objectives.
• Identify gaps in performance and develop action plans to address performance gaps.
• Owns customer input and securing alignment on all commercial, Marketing and Innovation plans including strategy, tactics, and key execution requirements
• Own and continuously improve customer forecast accuracy by analyzing demand trends, aligning with customer inputs, and driving data integrity across supply planning systems; proactively monitor customer POs in partnership with Customer Service where necessary

Senior Key Account Manager – Club Channel

• Lead the planning, development, and execution of ADVANCED HYDRATION promotional plans to all accounts using fact-based industry selling information including IRI / Nielsen and other industry specific data.
• A strategic partner to both the regional Sales and Marketing teams to maximize ADVANCED HYDRATION financial investment and capacity while managing to the allotted promotional spend
• Own P&L performance; calculate, review, and report on various budgets for customer
• Provide consistent pre and post analysis of account performance by utilizing syndicated data and bottler sales reports as part of a continuous improvement
• Keep abreast of all competitive and other relevant information and provide consistent feedback to manager, VP Customer Sales and other company leaders as appropriate.
• Foster and grow relationships across the Bottler System.
• Communicate in a timely and accurate manner, all trade plans to bottler and BODYARMOR sales and marketing personnel
• Present customer plans and results at various system meetings to Senior Bottler Leadership
• Operating cross-functionally with multiple internal departments to solve customer problems by providing insight and expertise to grow all brands with assigned customers
• Build strong relationships with internal partners and all field operating units to allow for timely discussions about key issues and opportunities
• Presenting customer updates and plans to management team on an ongoing and timely basis
• Lead all key sales and cross functional routines to drive execution and delivery of all customer and company objectives.
• Identify gaps in performance and develop action plans to address performance gaps.
• Own customer input and securing alignment on all commercial, Marketing and Innovation plans including strategy, tactics, and key execution requirements
• Own and continuously improve customer forecast accuracy by analyzing demand trends, aligning with customer inputs, and driving data integrity across supply planning systems; proactively monitor customer POs in partnership with Customer Service where necessary

Senior Key Account Manager – Club Channel, COSTCO East/Central Regions & Jetro Restaurant Depot

• Lead the planning, development, and execution of ADVANCED HYDRATION promotional plans to all accounts using fact-based industry selling information including IRI / Nielsen and other industry specific data.
• Own P&L performance; calculate, review, and report on various budgets for customer
• Provide consistent pre and post analysis of account performance by utilizing syndicated data and bottler sales reports as part of a continuous improvement
• Keep abreast of all competitive and other relevant information and provide consistent feedback to manager, VP Customer Sales and other company leaders as appropriate.
• Foster and grow relationships across the Bottler System.
• Communicate in a timely and accurate manner, all trade plans to bottler and BODYARMOR sales and marketing personnel
• Present customer updates and plans to CR management team on an ongoing and timely basis.
• Identify gaps in performance and develop action plans to address performance gaps.
• Owns customer input and securing alignment on all commercial, Marketing and Innovation plans including strategy, tactics, and key execution requirements.

Senior Key Account Manager, Convenience Retail

• Lead the planning, development, and execution of all ADVANCED HYDRATION brands promotional plans to all accounts using fact-based industry selling information including IRI / Nielsen and other industry specific data.
• A strategic partner to both the regional Sales and Marketing teams to maximize ADVANCED HYDRATION financial investment and capacity while managing to plan the promotional spend
• Own P&L performance; calculate, review, and report on various customer budgets
• Provide consistent pre and post analysis of account performance by utilizing syndicated data and bottler sales reports as part of a continuous improvement effort for assigned territory
• Keep abreast of all competitive and other relevant information in each account and provide consistent feedback to manager and VP Customer Sales
• Foster and grow relationships across the Bottler System.
• Communicate in a timely and accurate manner, all trade plans to bottler and ADVANCED HYDRATION sales and marketing personnel
• Present customer results at various Bottler meetings to Sr. Bottler Leadership
• Operating cross-functionally with multiple internal departments to solve customer problems by providing insight and expertise to grow the ALL brand with assigned customers.
• Builds strong relationships with internal partners and all field operating units to allow for timely discussions about key issues and opportunities
• Presenting customer updates and plans to CR management team on an ongoing and timely basis.

Operations

• Manages and leads collaborative business planning with the strategic goals to develop and execute key partnership initiatives, category programs and drive brand sales.
• Contacts/visits customers to review and identify strategic direction, problem areas and opportunities to promote product growth.
• Develops Account Business Plans including goals, key initiatives, major actions, key support needed, and new product recommendations.
• Develop relationships with all key decision makers, both internal and external.
• Collaborates and fosters relationships with our local bottling partners and distributor portfolio and builds sales capability and facilitate stewardship discussions.
• Develops direct supply chain strategy and activation of initiatives for driving efficiencies across the Coca-Cola North America Product Supply and Foodservice distributors operations.
• Keeps abreast of competitive activities within the responsible geographies and communicates appropriate activity in a timely manner.
• Collaborates with cross-functional representatives to ensure that Coca-Cola North America delivers the full depth and breadth of resources that result in mutual benefits/results.
• Leads the stewardship routines with responsible distributors that measures/communicates each partner’s activities against mutually agreed upon plans.
• Activates Coca-Cola North America’s category innovation (Freestyle, Tea, Refresh Server, Juice & VEB brands) at national and local levels with Foodservice distributor network.
• Champions change through elimination of barriers and ongoing service issues to provide highest level of distributor customer service.

Director, Franchise Operations – Advanced Hydration

Marketing

• Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
• Construct & deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conduct customer marketing stewardship reviews.
• Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
• Lead and execute customer conference TCCC presence, driving relationships with franchisees.
• Work closely with 3rd party partners to execute all components of the conference.
• Present “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) to deliver persuasive selling stories.
• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer specific, channel and consumer insights and linking to brand strategy.
• Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
• Develop long-term customer partnerships with ownership of senior level marketing relationships.

Director, Customer Marketing – East Region

• Develop and implement workplace strategies that align with organizational goals and enhance collaboration, productivity, and employee well-being.
• Conduct needs assessments and analyze workforce trends to recommend and execute innovative workplace solutions.
• Establish and implement short to mid-term (1-3 years) strategies for workplace experience and space utilization.
• Partner with TCCC’s strategic vendor to develop short-term and long-term occupancy plans that align with business growth projections and workforce dynamics.
• Collaborate with cross-functional workplace teams to integrate advanced technologies, such as IoT sensors, AI-driven tools, and smart building systems.
• Utilize data analytics to inform workplace strategies, optimizing space utilization and employee experience based on empirical evidence.

Director, Workplace Strategy

Risk

• Owner of the revision, maintenance, and optimization of corporate KORE requirements, specifications, and standard methods.
• Lead structured periodic reviews to eliminate duplication, retire obsolete requirements, and simplify requirement language and structure.
• Serve as the corporate governance point for OU requirements, ensuring alignment to KORE while enabling local applicability.
• Define and enforce guardrails for OU-specific requirements.
• Ensure Bottler, Co-packer, and Contract Manufacturer requirements remain fully aligned to corporate KORE expectations.
• Own the end-to-end publication process for KORE requirements.

Senior Manager, QSE KORE Optimization – Systems Governance

• Define the global vision and roadmap for evolving, governing, activating, and measuring consumer data across channels and markets, with activation ready frameworks.
• Build the foundations of a robust consumer data ecosystem that integrates first party, second party, and third party data sources with clear pathways to activation and value realization, while ensuring quality, consistency, and global interoperability.
• Partner with cross functional teams—including Digital, Data, Technology, Customer & Commercial, Media, and regional Operating Units—to design global-to-local data flows, integration models, and activation strategies that scale across markets.
• Own the connection between data strategy and marketing activation, enabling advanced segmentation, personalization, predictive insights, and experimentation across channels.
• Establish measurement frameworks that connect consumer data activation to marketing effectiveness, learning agendas, and commercial outcomes.
• Guide the adoption of ethical, privacy forward data practices that build trust with consumers and support long-term value creation.
• Identify and prioritize high impact global use cases that unlock competitive advantage.
• Translate complex technical concepts into clear strategic guidance for marketing and business leaders, enabling stronger decision making and more effective investments.
• Serve as a champion for data literacy across the global marketing community, building capabilities, routines, and best practices to accelerate adoption and impact.
• Build and manage strategic data partnerships with external platforms, technology providers, and media partners to expand data capabilities and measurement opportunities.
• Monitor emerging data trends, regulatory changes, and technological innovations to ensure Coca-Cola remains ahead of the curve in a rapidly evolving landscape.
• Collaborate with insights teams to connect behavioural, attitudinal, and transactional data, enabling an end-to-end view of the consumer and powering deeper human understanding.
• Lead the strategic adoption and governance of AI and machine learning capabilities within the consumer data ecosystem, including the deployment of AI for audience intelligence, content personalisation, and predictive modelling.
• Own the global data quality and enrichment strategy, establishing standards and scoring models, that ensure consumer profiles are accurate, complete, and fit for activation.
• Help develop real-time data capability, enabling live signal ingestion and in-moment decisioning.

Key Account Manager – Convenience Retail, Advanced Hydration

Director of Sales

Director, Media

Director of Sales

Director, National Sales

Senior Key Account Manager, eCommerce – Digital Shelf

Senior Key Account Manager – Club Channel

Senior Key Account Manager – Club Channel, COSTCO East/Central Regions & Jetro Restaurant Depot

Senior Key Account Manager, Convenience Retail

Key Account Manager – Convenience Retail, Advanced Hydration

Director, Franchise Operations – Advanced Hydration

Director, Customer Marketing – East Region

Director, Workplace Strategy

Senior Manager, QSE KORE Optimization – Systems Governance

Senior Director, Consumer Data Strategy