Director of Sales

The Coca-Cola Company

Director of Sales managing Amazon strategies and customer relationships for beverage brands at Coca-Cola. Leading cross-functional teams to accelerate growth and optimize digital shelf performance.

Posted 5/17/2026full-timeAtlanta • Illinois • 🇺🇸 United StatesLead💰 $141,000 - $165,200 per yearWebsite

About the role

Key responsibilities & impact

Serve as one of the customer leads for Amazon.com accountable for top-line growth, joint business planning, and promotional execution
Build strong customer relationships and create mutual value for our merchants and bottler partners
Lead and co-author multi-year joint business plans
Manage customer P&L and trade spend to maximize ROI
Conduct deep financial and promotional analyses to inform customer investment strategy
Lead negotiations pertaining to profitability, pricing, and promotions
Lead the strategy development and execution for the Digital Shelf, Marketing & Promotional Calendar, Assortment Expansion and Innovation

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Finance or related field; MBA preferred
10+ years of experience in CPG and Strategic Selling
Experience with Amazon is a plus
Strong analytical and strategic thinking capabilities; expertise in financial modeling, price/promo optimization, and customer planning
Proficient in Amazon systems including Vendor Central, and high digital acumen
Exceptional communication, negotiation, and relationship-building skills
Ability to lead cross-functional teams and influence at all levels

Benefits

Comp & perks

Access to resources such as Coke University
LinkedIn Learning
Management programs to develop skills and knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

financial modelingprice optimizationpromotion optimizationcustomer planningjoint business planningP&L managementtrade spend managementanalytical skillsstrategic thinkingpromotional execution

Soft Skills

communication skillsnegotiation skillsrelationship-building skillsleadershipinfluencecross-functional team leadershipcustomer relationship managementstrategic executioncollaborationproblem-solving

Certifications

Bachelor's degreeMBA