Director, Customer Marketing – East Region

The Coca-Cola Company

Director of Customer Marketing at Coca-Cola, driving strategic marketing initiatives for key food service customers in the East Region. Leading development of marketing strategies and solutions to increase profitability.

Posted 5/3/2026full-timeAtlanta • Minnesota • 🇺🇸 United StatesLead💰 $169,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
Construct & deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conduct customer marketing stewardship reviews.
Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
Lead and execute customer conference TCCC presence, driving relationships with franchisees.
Work closely with 3rd party partners to execute all components of the conference.
Present “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) to deliver persuasive selling stories.
Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer specific, channel and consumer insights and linking to brand strategy.
Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Develop long-term customer partnerships with ownership of senior level marketing relationships.

Requirements

What you’ll need

Bachelor's degree in Marketing/Business or equivalent education
5-10 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
Insights/Inspiration to Action
Self-starter that’s passionate about driving growth for both the customer and TCCC
Advanced strategic thinking & application
Robust forecasting and planning (immediate & long term)
Demonstrated personal leadership skills and influencing ability
Usage and analytical application of account performance data tools to support plans, opportunities and stewardships
Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories.

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategiesconsumer insightscompetitive analysisbusiness developmentforecastingplanningbrand strategieschannel marketingcustomer managementpersuasive storytelling

Soft Skills

strategic thinkingpersonal leadershipinfluencingself-startercommunicationrelationship buildingcustomer stewardshipaction-orientedpassion for growthanalytical thinking

Certifications

Bachelor's degree in MarketingBachelor's degree in Business