FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Director, Media
The Coca-Cola CompanyMedia Director leading performance media and retail strategy at Coca-Cola across European markets. Advocate for Total Commerce and orchestrate multimarket partnerships to drive brand equity and growth.
About the role
Key responsibilities & impact- Define how our brands win in the rapidly evolving Retail Media Network landscape & excel in performance media
- Advocate for ‘Total Commerce’, looking beyond retail media into performance insights & data
- Lead the orchestration of European & multimarket Joint Business Partnerships with relevant partners
- Develop & lead EU retail media strategy, tracking investment and performance against KPIs
- Establish clear roadmaps with partners like Google, Meta, Amazon to drive brand equity and conversion
- Connect retail media activity to Bottling and Customer teams, ensuring media investment correlates to commercial KPIs
- Own the ‘stack’ required to operate at scale, including data clean rooms, ad tech, and measurement frameworks
- Act as the primary interface between MLT, IMX Leads, GMs & customer & Commercial teams
- Develop successful pilots and operationalize them in market
Requirements
What you’ll need- 7–10 years of experience in media, digital advertising, or performance marketing roles, with increasing leadership responsibility
- Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest)
- Significant experience working with media agencies and holding groups
- Proven ability to negotiate large-scale, end-to-end solutions with partners
- Deep understanding of the "bottler" or "franchise" commercial model and how media impacts the value chain
- Strong communication, collaboration, and problem-solving skills
- Ability to operate effectively in Agile, cross functional IMX teams
Benefits
Comp & perks- A full range of medical, financial, and/or other benefits, dependent on the position
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance mediadigital advertisingmedia strategydata clean roomsad techmeasurement frameworksnegotiationAgile methodologyperformance insightsKPI tracking
Soft Skills
leadershipcommunicationcollaborationproblem-solving