Spiko

Conversion Rate Optimizer

• Develop a deep understanding of our customers and their journeys , by analyzing user behavior through web analytics tools (GA4), heatmapping tools (Clarity, Hotjar, Contentsquare), and insights from sales calls.
• Own and continuously enrich the experimentation roadmap, by crafting clear hypotheses based on behavioral insights, competitive analysis of leading fintech players, and internal data; prioritize tests using a structured framework and manage technical delivery.
• Build high-impact landing pages in close collaboration with the design team to create compelling variations, and work with local teams to adapt messaging to each market.
• Take ownership of tracking and measurement, by managing the tagging plan and ensuring accurate conversion tracking across the funnel.
• Monitor CRO performance, by analyzing test results and turning them into actionable learnings.

Conversion Rate Optimization Specialist

SEO Marketing

• Own the SEO content roadmap : lead keyword research by continuously identifying SEO opportunities, lead the creation of new content, ensure proper implementation, and schedule content updates.
• Orchestrate the work of the writing team: manage the production of content that perfectly matches search intent, adapting to changes in search engines (SEO, GEO).
• Ensure the quality and accuracy of the information published on our website: work closely with subject-matter owners to maintain ongoing expertise and factual accuracy across our website.
• Produce the best content on the web: collaborate with the design team and the data team to make our articles unique with illustrations, charts, motion design, videos, and more.
• Oversee technical website health: drive performance improvements related to page speed, Core Web Vitals, crawlability, indexation, site architecture, internal linking, and URL strategy.
• Secure placements for Spiko in strategic media outlets: implement a link-building strategy to improve our domain ranking and boost our primary keywords.
• Identify barriers to search visibility: conduct regular audits across all SEO pillars (technical, semantic, competitive, offsite).
• Launch our Generative Engine Optimization (GEO) strategy: Optimize site content and brand presence for LLM-driven discovery.
• Monitor SEO / GEO visibility and performance: deliver reporting and analysis on our SERP rankings, our share of voice in AI-generated answers, and the business impact of SEO and GEO.
• Optimize our production: Design and deploy AI-enabled production processes (generative AI, Make/n8n) to amplify the team’s impact and automate low-value tasks.
• Stay at the cutting edge of innovation: Identify best practices from top SEO and GEO players, and run real-world experiments.

Conversion Rate Optimization Specialist

SEO Lead – GEO