Cengage Group

Revenue Operations

• Analyzing sales data.
• Reviewing and interpreting sophisticated data sets to identify trends, opportunities, and patterns that inform decision-making processes.
• Conducting in-depth market research and analysis to ensure sales strategies align with evolving customer needs and market conditions.
• Developing, building, and maintaining dashboards and reporting frameworks using PBI and Excel to monitor important metrics, sales performance, pipeline health, quota attainment, and productivity metrics.
• Employing AI and automation tools to improve lead scoring, pipeline analysis, and customer insights.
• Enabling GTM collaboration on account and product strategies.
• Supporting sales goal attainment by providing access to leading and lagging indicators.
• Documenting operational processes, AI use cases, and reporting methodologies, in partnership with enterprise data analytics team.
• Working with stakeholders across departments to align sales initiatives, data definitions, and analytical methodologies with broader organizational objectives.
• Delivering data-driven insights by translating complex data into clear, compelling stories that highlight key performance drivers, business implications, and actionable recommendations to improve sales performance and drive business growth.

Senior Sales Revenue Operations Analyst

Customer Success Manager

• The Customer Engagement Director is a leadership role responsible for accelerating enterprise growth, and executive market engagement across North America Higher Education (NA HED).
• This role drives high-value institutional engagement strategies that strengthen competitive positioning, increase pipeline velocity, and accelerate revenue growth across priority accounts.
• Partner closely with Sales, Marketing, Product, Customer Success, Revenue Operations, and executive leadership to influence enterprise account strategy, accelerate market penetration, and improve organizational alignment around strategic growth priorities.

Customer Engagement Director

Manager

• Lead a profitable product line and develop strategic business plans
• Provide product leadership, representing the portfolio and customers across audiences
• Use data to make market-informed business proposals, take mitigated risks, and guide strategic decisions
• Defines long-term goals based on research and trends, and sets metrics-driven milestones, making connections across datasets and courses to devise solutions to complex business challenges
• Balance experience, market knowledge, and insights to make impactful decisions and long-term plans
• Translate priorities into organized end-to-end development plans with budgets, resources, performance goals, and key checkpoints
• Provide project team direction, facilitating effective communication, and ensuring timely delivery of multiple products simultaneously within scope and budget
• Cultivate an environment of creativity and collaboration
• Deliver quality learning experiences to students and instructors
• Establish and maintain relationships with key authors and adoption decision makers to gain customer insights, strengthen adoptions, and identify new talent
• Develop a deep understanding of competitors and an ability to anticipate competitor activity
• Identify and test product ideas within segments, including the administration of focus groups, advisory boards, reviews, and customer meetings as appropriate
• Regularly analyze product and portfolio plans to align forecasting and measurement of progress towards goals
• Partner closely with Marketing and Sales teams to seed and secure adoptions
• Work closely with colleagues in other functional areas (Learning Design, Content Production, Marketing, Sales, Technology, etc.) on discipline-specific initiatives
• Create compelling needs-based discipline, course, and product positioning and customer segments as inputs for campaign and sales enablement efforts
• Make presentations at internal and external meetings, campus visits, and academic conventions in support of sales efforts and to drive sales.

Associate Portfolio Manager

Events

• Collaborate with marketing, sales, product teams, and executive leadership to develop and implement faculty event strategies, including theme development, content planning, speaker selection, product integration, and onsite event management.
• Lead the vision and experience design for events to deliver engaging, faculty audience-focused experiences aligned with organizational goals and brand standards.
• Approve event themes, content, and program formats to ensure consistency and quality across conferences and events.
• Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics.
• Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights, applying findings to optimize future event planning and execution.
• Implement assigned aspects of marketing events, including conferences, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies.
• Participate in developing event concepts, and developing the program and direction, including speakers, themes, topics.
• Coordinate and advise presenters and moderators in best practices and attendee profiles during event preparation and execution.
• Lead the brand experience at Cengage hosted and sponsored events, optimizing our presence and impact at each event.
• Support decisions around faculty event participation, including which events should be supported, who should attend, what activities occur at events, and how Cengage is represented.
• Coordinate event talent and event production activities, such as speakers, photographers and videographers.
• Lead onsite ownership of event, including staffing assignments and operational support.
• Directs event budget planning and allocation strategy, including spend prioritization, resource optimization, and budget reallocation decisions.
• Monitor faculty event budgets and return on investment, ensuring spend aligns with approved plans.
• Manage onsite event lead collection and flow and ensure follow-ups are tracked in SFDC.

Marketing Manager, Faculty Events – NA HED Faculty

Account Executive

• Engage with our public library customers to meet or exceed your sales targets
• Identify and prospect potential new library customers within your territory
• Conduct outbound sales calls and emails to potential and current customers
• Develop and maintain a strong sales pipeline
• Prospect, present, propose, and close sales of our large print lists

Library Sales Consultant

Administration

• The Sales Administrator provides daily administrative support to the Sales Operations and Partner Success team and sales channels to improve productivity, effectiveness, and efficiency.
• Handle ticket creation and monitoring for CRM changes and improvements.
• Perform user acceptance testing.
• Respond to CRM inquiries regarding functionality and record review and issues.
• Manage data hygiene: merge and delete records, coordinate with CRM product team on data retention processes.
• Lead monthly communication and projects with contracted resources.
• Submit new user license requests, including profiles and permissions.
• Sales Resource Center uploads, updates, and changes.
• Create and manage documentation.
• Logistical planning coordination for sales summits.
• Monthly sales newsletter communications, development, and distribution.
• New hire hardware/system requests.
• Project and implementation management support as needed.
• Partner knowledge base additions and updates.

Sales Administrator

Sales

• Shape and complete innovative sales strategies to surpass targets.
• Lead and mentor a dedicated sales team.
• Uncover new business opportunities and expand market presence.
• Develop and maintain relationships with key clients.
• Collaborate with cross-functional teams to improve customer happiness.

Sales Manager, ELT, K12

• Serve as a trusted advisor to educators, librarians, and institutional partners throughout the customer lifecycle.
• Play a vital role in post-sale engagement demonstrating the value of our digital learning platforms.
• Lead onboarding and training sessions, ensuring long-term customer satisfaction and success.
• Align customer success activities with business goals to drive digital adoption and deepen engagement across our platforms.
• Support scalable success frameworks, monitor customer health metrics, and implement proactive engagement strategies to reduce churn and increase satisfaction.
• Collaborate with Sales, Marketing, Product, and Technical Support teams to ensure a seamless and impactful customer journey.

Customer Success Specialist – Maternity Cover

• Develop and maintain positive relationships with clients
• Successfully implement sales strategies to achieve targets
• Determine customer needs and provide tailored solutions
• Collaborate with the team to drive innovation and sales growth

K12 Field Sales Consultant

Designer

• Diagnose and resolve course issues by identifying root causes and implementing learning design improvements aligned with Cengage standards and product strategy.
• Collaborate cross‑functionally with Product, Content, SMEs, and project stakeholders to deliver learner‑centered courses.
• Ensure course updates meet quality standards and are delivered on time and within scope and budget.
• Evaluate learning experiences using data to drive continuous improvement and strong learner outcomes.
• Contribute to developing and refining learning design standards and best practices across the course catalog.
• Stay current on digital learning, learning science, and pedagogical trends.

Learning Designer

Human Resources

• Form effective partnerships with senior leaders to understand the business strategy and translate that strategy into strategic and operational Talent plans
• Serve as a trusted advisor and coach to senior leaders (VP+) on highly critical and often complex talent and people related issues
• Accountable for driving toward excellence in Talent Management across the Employee lifecycle
• Bring the voice of the customer back to the broader HR team to ensure program design incorporates the needs of the business
• Partner with Talent Acquisition to recruit and onboard senior leaders; create and implement targeted TA strategies to achieve business goals
• Lead the performance management and talent review process and partner with leaders to ensure appropriate development plans are in place to support employee growth
• Guide leaders to identify functional competencies and performance dimensions for specific roles
• Coach and build capability of managers to be effective people leaders
• Partner with SVP, Talent Strategy Partner and senior leadership teams to develop a workforce planning strategy that helps develop accurate forecasts for near and long-term hiring and skill development needs
• Implement plans to ensure adoption of new processes and protection of Cengage’s culture and values
• Partner with the Inclusion & Diversity lead to support development and execution of inclusion programs
• Lead projects that are prioritized and critical to the talent agenda
• Be a catalyst for organizational change; orchestrate organizational re-design efforts as needed
• Leverage data and business mentality to pull out insights and proactively anticipate implications for talent strategy

Director, Strategic HR Business Partner

Business Analyst

• Partner with Information Technology and Legal’s Technical Product Owner to maintain and coordinate legal technology platforms.
• Evaluate and recommend improvements to our legal tech landscape for improved efficiency and scalability.
• Integrate technology-based solutions to optimize workflows, decision-making, and cost savings.
• Collaborate with the Director, Legal Operations and the Director, Contract Management on managing CLM tools.
• Streamline contract workflows to improve lifecycle management processes.
• Coordinate the Legal SharePoint environment, ensuring accurate governance and document accessibility.
• Manage the Legal Central Intake system alongside the Senior Legal Operations Analyst.
• Deliver data-driven insights to inform legal collaborators' decision-making.
• Conduct regular check-ins with legal leaders to identify process improvement opportunities.
• Assist in process optimization initiatives across the legal department.

Legal Operations Solutions Analyst

• Plan for Success: Plans, coordinates, and prioritizes sales activities to achieve sales targets
• Develops pipeline and maintains opportunities for accounts
• Builds and implements strategic plans for opportunities through resource management and internal teamwork
• Achieves and/or exceeds established sales goals by promoting NGL solutions in the assigned territory
• Provides support for course set-up and student course access to drive digital activations and usage

CTE Sales Specialist, Midwest

• Manage new business acquisition within the designated enterprise territory, focusing on large, strategic accounts (2,000+ employees)
• Develop and complete account penetration strategies to break into net-new organizations and expand market presence
• Build and manage a robust pipeline of high-value opportunities through proactive prospecting (cold outreach, executive engagement, networking, and industry events)
• Identify and engage key collaborators, including CISO, CIO, CTO, and other senior security and IT leaders
• Lead complex, multi-stakeholder sales cycles from initial engagement through negotiation and close
• Position and articulate the value of InfoSec solutions in the context of business risk, compliance, and organizational resilience
• Drive deal strategy, including competitive positioning, pricing, and contract negotiations in alignment with company guidelines
• Maintain accurate pipeline management and forecasting, with clear access to deal progression and risk

Enterprise Account Executive

Marketing

• Owns and executes faculty demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels.
• Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media.
• Execute and optimize faculty marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance.
• Partner with Sales and GTM stakeholders to support sales readiness efforts.
• Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside teams.
• Analyze and report on campaign, involvement, and pipeline performance sharing insights and recommendations.