Faculty Marketing Manager, Humanities

Cengage Group

Faculty Marketing Manager focusing on faculty demand generation for Cengage educational products. Executing marketing campaigns and supporting sales readiness through pipeline generation.

Posted 5/21/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $58,300 - $75,750 per yearWebsite

About the role

Key responsibilities & impact

Owns and executes faculty demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels.
Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media.
Execute and optimize faculty marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance.
Partner with Sales and GTM stakeholders to support sales readiness efforts.
Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside teams.
Analyze and report on campaign, involvement, and pipeline performance sharing insights and recommendations.

Requirements

What you’ll need

Typically requires 5 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing.
Analytical skills to support pipeline analysis, campaign reporting, and performance measurement.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Professional development opportunities
Discretionary incentive bonus program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand marketingcampaign executionmarketing operationslead generationmulti-channel marketingcampaign reportingperformance measurementpipeline analysiscontent creationsocial media strategy

Soft Skills

analytical skillscommunicationcollaborationstrategic thinkingproblem-solvingcreativityorganizational skillsinsight sharingstakeholder managementevent planning