Augment

Growth Marketing

• Develop and own inbound and outbound demand generation strategy targeting enterprise logistics organizations
• Partner with sales and marketing leadership to align on ICP accounts, pipeline goals, and qualification criteria
• Establish KPIs for pipeline contribution, conversion rates, and revenue impact
• Build dashboards and reporting to measure performance including marketing’s contribution to pipeline and revenue, channel performance, CAC, etc
• Drive opportunity creation and deal acceleration through coordinated multi-channel campaigns spanning paid media, outbound, virtual events, field events, etc
• Manage and mentor Augment’s Event Marketing Manager to ensure field marketing programs are strategically aligned, well executed and delivering results
• Oversee integrated, personalized ABM campaigns aligned to enterprise sales stages (awareness, influence, acceleration)
• Collaborate with creative, content, product marketing and sales teams to ensure campaigns are on-target, on-brand and on-message
• Own web strategy, partnering across sales, product marketing and creative to ensure messaging, CTAs, and content directly support pipeline goals
• Run continuous testing (A/B, multivariate) to improve visitor-to-lead and lead-to-opportunity conversion rates
• Maintain analytics infrastructure (tagging, tracking, reporting) to monitor funnel performance
• Ensure seamless integration of the website with the marketing ops stack (CRM, automation, ABM platforms)
• Manage and optimize the marketing technology stack (HubSpot, Apollo, Clay, 6Sense, etc.) for accurate data and efficient execution
• Implement and refine lead scoring, routing, and nurture processes to maximize sales alignment
• Monitor funnel health, diagnose conversion bottlenecks, and drive solutions that improve efficiency and velocity

Senior Growth Marketing Manager