Product Marketing

• Develop compelling go-to-market collateral, sales enablement content, customer success stories, and competitive intelligence
• Partner closely with regional sales teams to advance key field initiatives
• Critically evaluate new growth opportunities for the Adobe CX Analytics business across EMEA
• Collaborate alongside Product Management to build product strategy, roadmap priorities, and integrations based on customer feedback
• Build strong relationships with customers, partners, and internal collaborators

Product Marketing Manager

• Own UK positioning across all three segments
• Define who we win with in primary care, NHS trusts, and private healthcare — by buyer type and by stage of the sales cycle
• Build distinct narratives for each segment, not variations on one. A GP running a practice partnership thinks differently from a trust procurement committee, who thinks differently again from a private hospital CEO
• Understand the job UK buyers are actually hiring Heidi to do, and build messaging from that, not from the product feature list
• Pressure-test positioning with the field and iterate quickly — clarity over perfection
• Build regulatory-aware messaging
• Heidi is a regulated medical device (SAMD) in the UK. Understand those constraints well enough to build messaging that's compelling without creating compliance exposure
• Own the line between a claim that lands and a claim that creates legal risk
• Account for medical device approval timelines in how we tell the roadmap story, so the field is never overselling what's not yet cleared
• Deliver enablement that holds up to clinical scrutiny
• The UK buyer is often a practicing clinician. They'll interrogate claims at the workflow level.
• Build the assets that win deals: segment-specific pitch decks, talk tracks, objection handling guides, one-pagers, and proof points that survive that scrutiny
• Ensure sales can tell the story confidently without you in the room
• Ship fast, gather feedback from the field, and improve
• Be the voice of the UK market internally
• Bring clear, actionable insight on UK buyers, segments, and the NHS environment back to leadership and the global team
• Partner closely with the UK product team on Heidi Comms — our communications product — as it expands in the UK, a significant near-term opportunity
• Feed market learnings back into Product, Sales, and Marketing to sharpen how we win across all three segments

• Solve critical adoption challenges by bridging the gap between project implementation and independent customer success
• Own a recurring cadence of customer training and develop hands-on, scenario-based programs
• Collaborate closely with Solution Delivery and Customer Success teams to identify training gaps and propose proactive solutions
• Deliver live Instructor Led Training (ILT) and Virtual Instructor Led Training (VILT) using hands-on, scenario-based exercises

Senior Product Marketing Manager

• Lead, manage and implement a consistent and sustainable practice aligned to and in support of the overall business strategy
• Create the regional practice strategy and develop the strategy for their practice to enable continuous integration and continuous delivery
• Own and optimize the solution portfolio investment for the owned business solutions for their clients
• Identify and create demand for solutions that drive sales and ensure the financial viability for deployment
• Collaborate with a variety of internal stakeholders to create, implement and manage a technology roadmap

Director, Technology Solutions, Networking

• Design the long-term growth strategy and manage the annual and quarterly planning of the division.
• Manage the annual and quarterly planning and investment cycles, including the creation of Quarterly Business Review presentations.
• Draft business cases for organic and inorganic expansion.
• Support the M&A team managing acquisitions and divestitures that affect the Corporates Europe segment.
• Support the Sales and Retention leads in designing sales play per market segment and product (new customer acquisition, product upsell and cross-sell, marketing mix, etc.).
• Diagnose current performance of sales-related metrics and identify improvement levers.
• Collate, communicate, and instigate the creation of new or improved processes required for the smooth functioning of the division.
• Create and maintain market sizing data to support investment in new markets and products.
• Manage a network of internal stakeholders to ensure the appropriate level of support to the Corporates Europe team.

Go-To-Market Strategy and Planning Director

• Go-to-Market Ownership: Develop and execute high-velocity GTM strategies for new product launches, feature updates, and geographic expansions across the portfolio.
• AI-Driven Positioning & Messaging: Utilize AI tools to scale, test, and refine clear, differentiated value propositions and messaging frameworks that resonate with our distinct B2B and B2C audiences.
• Customer Insights & Segmentation: Conduct deep market research, competitive analysis, and sentiment analysis—leveraging AI to synthesize user data and uncover customer pain points and buying behaviors faster.
• Cross-Functional Collaboration: Partner closely with Product Management to influence the product roadmap, and collaborate directly with Growth Marketing and Creative teams to build high-converting campaigns.
• Sales & Operations Enablement: Rapidly build and scale impactful sales collateral, case studies, product guides, and training materials to enable our sales and support teams to win.
• Data-Driven Optimization: Define, monitor, and report on key product marketing metrics (e.g., feature adoption, conversion rates, churn reduction) to continually optimize GTM performance.

• Be the expert on our buyers, who they are, how they buy and their key buying criteria.
• Understand the competitive landscape - be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing to develop product positioning and messaging that resonate with our target buyer’s personalities.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make.
• Drive changes to our sales and marketing processes based on what you learn.
• Drive consistency across all product and marketing channels across the client lifecycle.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Partner with Product to plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them in the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Develop a strong understanding of the platform and the value of Riskonnect’s integrated risk management platform.
• Maintain a strong feedback loop to influence the product roadmap.
• Set measurable goals, including product adoption and content engagement.
• Internal communication of goals, processes, and success stories.

• Work with the Head of Product Marketing to develop and execute product marketing strategies and plans for new and existing products, timed to business priorities.
• Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals.
• Develop clear campaign briefs and collaborate with demand generation on execution.
• Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral.
• Produce high-quality sales assets including pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that support every stage of the sales cycle.
• Maintain regular updates of competitive battlecards, objection-handling guidance, and positioning materials in response to market shifts.
• Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics.
• Create monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs.
• Design, coordinate, and deliver field enablement programmes that support product launches, messaging updates, and major GTM initiatives.
• Partner with Product to roll out product updates in an actionable, field-friendly format.
• Champion a culture of continuous learning and field empowerment across the commercial organisation through sales accreditation programmes.
• Develop, maintain, and evolve a central library of enablement content and resources.
• Track adoption and impact of enablement programmes and iterate based on feedback and performance data.
• Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints.
• Collaborate with Product Management, Marketing, Sales, and other teams to ensure successful product launches and seamless market integration.
• Work in close alignment with the Growth Marketing team to coordinate campaigns, sales plays, and promotional activities that build product awareness and generate leads in targeted markets.
• Partner with Sales and Product Management to develop bespoke materials that support growth opportunities with major clients.

Product Marketing Specialist

• Craft product narrative, positioning, segmentation, and align communication with partner teams.
• Lead go-to-market planning, coordinating global and regional launches effectively.
• Develop product positioning, value propositions, narratives, and marketing messages that deeply resonate with the target audience.
• Take ownership of the entire product marketing lifecycle, including messaging, and competitive intelligence for a new product launch.
• Analyse the market landscape and assess alternative technologies to focus the company's messaging on product differentiation and unique advantages.
• Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams.
• Collaborate with sales, client success, and the research teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements.
• Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services.
• Liaise with the design team to ensure product positioning and value messaging are seamlessly integrated into user interfaces.
• Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches.
• Gather regional customer needs and commercial inputs, incorporating design thinking practices to ensure user-centric product development.
• Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals.
• Monitor industry trends and competitive shifts, optimizing and adjusting product positioning, marketing messaging, and product investments accordingly.
• Display flexibility in adapting to changing duties, responsibilities, and product focus areas based on the evolving needs of the company.

Product Marketing Manager – Fixed Term Contract

• Own and execute the go-to-market (GTM) strategy for one or more products
• Tailor messaging and develop compelling content to drive adoption and support sales efforts
• Work cross-functionally with Product, Sales, and Customer Success teams
• Play a critical role in driving product adoption and influencing strategic decisions

• Owning the AI-native GTM launch
• Lead the GTM strategy and execution for Unit4’s AI-native architecture - a companywide, 18-month initiative
• Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs
• Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch
• Use this launch to establish scalable GTM disciplines for future innovation
• Build and lead a product marketing function that endures beyond individual launches
• Shift messaging from features to outcomes and economic impact
• Develop GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins
• Partner closely with Product to ensure launches are market-ready and commercially sharp
• Challenge launch readiness when the value story isn’t credible or provable
• Integrate demonstration services into the narrative so demos deepen the story—not distract from it
• Ensure consistency from message → demo → proof across the buyer journey
• Establish demos as an ongoing commercial lever, not just launch support
• Lead analyst relations to position Unit4’s AI capabilities as differentiated and material
• Use analyst engagement to validate messaging, refine positioning, and build credibility
• Strengthen Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations
• Treat product marketing as a revenue driver, not a content factory
• Define KPIs that connect GTM execution to pipeline, win rates, and deal velocity
• Partner closely with Sales to continuously iterate based on what lands—or doesn’t—in the field
• Lead and develop a team of mid to senior-level professionals
• Create clear growth paths and learning opportunities
• Drive AI literacy and automation across the function
• Set standards of excellence that raise performance across teams

Senior Director, Product Marketing – Market Activation

• Define positioning and messaging for SaaS & DaaS solutions
• Lead global go-to-market strategies and product launches
• Translate customer and market insights into impactful commercial strategies
• Support sales enablement and revenue growth initiatives
• Influence product strategy and portfolio positioning
• Collaborate cross-functionally across international teams

• Establish and run a structured intake process for AI use cases across Marketing, Sales, and Customer Success
• Proactively identify opportunities where AI can improve GTM performance
• Translate strategy and priorities into concrete requirements, workflows, and implementation plans
• Partner with technical teams to implement AI workflows directly or coordinate delivery

GTM AI Operation Specialist

• Proactively source and qualify inbound and outbound leads across fintech, payments, crypto, and Web3 verticals
• Own the full sales cycle: outreach, discovery, proposal development, negotiation, and closing
• Build and maintain a healthy, accurately forecasted pipeline in HubSpot CRM
• Develop tailored commercial proposals including pricing structures, interchange revenue-share models, and integration scopes
• Serve as the primary point of contact for assigned partners, ensuring high satisfaction and retention
• Conduct regular business reviews and identify upsell and cross-sell opportunities, additional card programs, new payment rails, wallet infrastructure
• Build trusted relationships with partner stakeholders from technical leads to C-suite
• Work closely with Product, Compliance, and Engineering to translate partner requirements into actionable deliverables
• Manage partner onboarding and integration tracking via Jira
• Prepare and present commercial materials, pitch decks, and call briefs with the BaaS leadership team
• Maintain accurate, up-to-date records in HubSpot, deal stages, contacts, and activity logging
• Use AI tools (including Claude) to accelerate research, content drafting, and operational efficiency
• Attend and represent Wirex at relevant industry events and conferences

BaaS GTM Manager

• Develop clear value propositions, positioning, and messaging for our AI Agent Platform in global B2B SaaS markets.
• Translate product features and AI capabilities into customer-facing narratives, use cases, talk tracks, and GTM materials.
• Work with product, sales, and customer-facing teams to support product launches, market education, and customer conversations.
• Track the competitive landscape and market trends to support differentiated positioning and GTM decisions
• Build practical AI-powered workflows to improve GTM efficiency, such as market research, content drafting, customer insight synthesis, and internal knowledge management.
• Collect feedback from customer conversations, sales teams, and market signals, then turn insights into actionable product and GTM recommendations.

Product Marketing Manager – GTM, AI Agent Platform

• Diagnose and design — Identify gaps in sales knowledge, skills, and performance through data, observation, and stakeholder conversations, then develop creative, practical enablement solutions to address them.
• Build end-to-end programmes — Own the full lifecycle of enablement initiatives: from needs analysis and content creation through to launch, delivery, and measurement.
• Facilitate and present — Deliver training sessions, workshops, and learning experiences to GTM audiences with confidence and energy, adapting your style to the room.
• Experiment and iterate — Propose new ideas, pilot them, and use feedback and results to continuously refine your approach.
• Embrace AI — Actively explore how AI tools can enhance content creation, personalisation, and programme delivery, sharing what you learn with the wider team.
• Collaborate cross-functionally — Partner with sales leadership, revenue operations, product marketing, and other stakeholders to ensure enablement is aligned with business priorities and embedded in the way teams work.
• Measure what matters — Define success metrics for your programmes and track outcomes to demonstrate impact and inform future priorities.

GTM Enablement Associate

• Be the embedded PMM presence within designated product squads, representing the member perspective, flagging positioning and messaging questions early, and building out the marcomm strategy to tell our members and the world about our latest innovation.
• Own the launch playbook for each product project you are assigned to: brief, positioning, messaging, marcomm strategy, Medical/Legal/Regulatory review, and post-launch debrief.
• Develop briefs for launch materials across the relevant touchpoints.
• Run two to three significant product launches in your first year, with clear ownership from kick-off through to post-launch.
• Develop robust research and reporting to enable continuous learning and improvement across the PMM function.
• Embed Medical/Legal/Regulatory review into all workflows, ensuring clinical accuracy and compliance before anything is published.

Product Marketing Generalist

• Own and drive the go-to-market strategy for Optro's Platform across EMEA markets, aligning with business objectives and revenue targets.
• Lead localized GTM and product readiness for emerging markets.
• Develop and refine category-defining messaging and positioning that differentiates Optro in the market and resonates with key audiences, from audit and GRC professionals.
• Partner with Sales and Revenue teams to improve win rates through sales enablement programs, deal support, competitive intelligence, and objection handling.
• Lead product launches and growth initiatives end-to-end, ensuring successful adoption, expansion, and retention.
• Create high-impact marketing content and assets (e.g., executive narratives, thought leadership, competitive positioning, analyst reports, and sales enablement materials) that drive demand and market awareness.
• Act as an internal thought leader and evangelist, educating cross-functional teams and ensuring consistent messaging across all channels.
• Influence roadmap and strategic decisions by serving as the voice of the customer and market, partnering closely with Product and Engineering.
• Conduct in-depth customer, competitor, and market research, translating insights into actionable strategies.
• Partner with Regional Marketing to ensure messaging and campaigns reflect local nuances, support speaking opportunities on behalf of Optro, and provide insights on competitors, customer drivers and growth levers.

Senior Product Marketing Manager, International

• Support on the development and implementation of marketing campaigns/activity that drives lead generation and adoption of Post-16 Level 2/3 amongst our schools and FE colleges customer groups.
• Manage the promotion of BTEC Level 1 and below and Sweet Education to drive leads and revenue.
• Manage the production and distribution of the monthly newsletter.
• Manage the production and implementation of marketing communication for multi-channel campaigns.
• Use customer insights, competitor and market share to inform campaigns.
• Support the planning, development and production of high-quality marketing content – sales collateral/presentations, website, subject content, emails, video, social posts and for all stages of the customer journey, to maximise campaign effectiveness.
• Work closely with the Advanced Specialists, Manager and design team to create campaigns that follow brand guidelines and ladder effectively to wider product marketing and brand strategy.
• Work closely with Brand/Content team to develop messaging frameworks and write engaging copy for campaigns – using customer insights and Pearson brand and TOV guidelines.
• Tracking and measuring the results of campaigns and support in the production of performance reports

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