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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on positioning, messaging, and go-to-market strategies for Web3 and fintech products. Capable of simplifying complex technical narratives and leveraging user insights to drive product development and market success.
Highest-signal resume keywords
Product MarketingWeb3 ExperienceRetail Trading ProductsPositioning and MessagingAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementMarket Strategy DevelopmentGrowth Metrics TrackingUser Insights AnalysisTechnical Writing
Soft Skills
Communication SkillsCollaborationAdaptability
Industry Keywords
Onchain DerivativesCrypto-Native CultureConsumer FintechTrading ProductsMarket Makers
Tech Stack
Tools & technologiesWeb3
About the role
Key responsibilities & impact- Own positioning, messaging, and narrative for DreamDEX
- Craft a differentiation story grounded in real product strengths
- Simplify technical product narratives for professional traders
- Lead go-to-market strategies for new launches
- Build launch playbooks consolidating learnings across channels
- Partner with Product to shape the roadmap based on user insights
- Be the expert on onchain derivatives and emerging platforms
- Turn intelligence into positioning and product recommendations
- Scale the DreamDEX distribution engine through various tactics
- Support BD team with key assets to win market makers
Requirements
What you’ll need- 5-7 years in product marketing or a closely related role
- At least 3 years of hands-on experience in Web3 or a consumer fintech/trading product
- Experience with retail trading products or exchanges
- Proven ability to own positioning and messaging for a product or protocol
- Track record of leading product launches end to end
- Strong grasp of crypto-native culture and communities
- Highly analytical, comfortable defining and tracking growth, retention, and adoption metrics
- Excellent writing skills to simplify complex technical concepts
- Comfortable operating hands-on in a fast-moving environment
Benefits
Comp & perks- Competitive compensation with token incentives
- Remote work options
- Opportunities to work with a global team
- Influence a brand with significant launch budgets