Product Marketing Manager

Commify

Product Marketing Manager at Commify leading go-to-market strategy for ISV ecosystem with global impact. Collaborating with executive teams to drive partner-led growth and market positioning.

Posted 6/29/2026full-timeNottingham • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Global Partner Programme Launch: Design, build, and execute the comprehensive GTM and marketing framework for our new global partner ecosystem, driving adoption among ISVs, system integrators, and channel partners.
ISVs and Integrations GTM Strategy: Lead the full lifecycle marketing for third-party integrations, from initial strategy creation, proposition development and positioning, through to supporting co-marketing campaigns and sustained partner-led growth.
Ecosystem Positioning & Messaging: Craft compelling messaging that highlights the unique value of our integrations. Translate complex API architectures into tangible business benefits for both partners and end-users.
Cross-Functional & External Leadership: Collaborate closely with Product, Engineering, Sales, and Marketing, while acting as the primary point of contact for strategic partners.
Partner Enablement: Create high-impact enablement collateral, technical playbooks, case studies, and training materials to help internal sales teams and external partners sell more effectively.
Market Intelligence: Conduct in-depth market and competitive analysis of the partner ecosystem landscape to identify new integration opportunities and trends.
Data-Driven Optimisation: Track, measure, and report on the ROI of partner marketing initiatives and integration adoption, using insights to continuously optimise performance.

Requirements

What you’ll need

Experience in product marketing (or similar) working with Independent Software Vendors (ISVs) or relevant commercial partners. Experience and technical understanding of API products, CPaaS (Communication Platform as a Service), and/or with developer tools would be a distinct advantage. Experience of working in a global role or with teams based internationally is essential.
Technical Acumen: Understanding of various messaging channels (SMS, RCS, WhatsApp Business API, Email, Push Notifications) and their respective APIs, protocols, and use cases highly desirable. Familiarity with concepts like deliverability, message routing, compliance (e.g., GDPR, TCPA), and common challenges in business messaging.
Go-to-Market Expertise: Proven experience in developing and executing a successful organisational partner programme, go-to-market strategies for Partners, and demonstrable experience of working within a partner ecosystem e.g. partner market place apps.
Communication Skills: Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts clearly and concisely to both technical and non-technical audiences. A strong orator, comfortable in front of large, senior groups, and a solid writer. Comfortable and convincing with C-suite.
Analytical & Numerate: Strong analytical skills, with the ability to interpret data and make commercial data-driven decisions, and ROI-tracking skills to prove what is/isn’t working.
Collaboration & People Skills: Excellent people and management skills to interact with Executive team, commercial and technical colleagues, cross-functional teams, and third parties. Ability to represent Commify externally to strategic partners.
Self-Starter: A proactive and results-oriented approach.

Benefits

Comp & perks

- Competitive Salary depending on experience
- Company Bonus
- Comprehensive healthcare cash plan
- A generous 27 days of annual leave in addition to Bank Holidays
- 2 Wellbeing leave days and 2 days dedicated to giving back to your community
- Enjoy your birthday off!
- Employer pension contribution at 5%
- Death in service benefit (4 times your salary)
- Annual award recognition
- Fun monthly and quarterly social events
- Opportunities for training and professional development
- Flexible hybrid working arrangements

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Hard Skills & Tools

Product MarketingAPI ProductsCPaaSMarket AnalysisROI TrackingMessaging ChannelsIntegration StrategyPartner EnablementData-Driven Decision MakingTechnical Playbook Development

Soft Skills

Collaboration SkillsPeople SkillsSelf-StarterCommunication SkillsLeadership Skills