Performance Marketing

• Plan, build, execute, and optimize paid media campaigns across Meta, YouTube, Tiktok, LinkedIn, and other digital advertising platforms.
• Develop and manage direct response and brand campaigns designed to drive customer acquisition, engagement, lead generation, and retention.
• Execute A/B testing strategies to improve campaign performance through optimization of creative, audience targeting, bidding strategies, placements, and conversion objectives.
• Create paid acquisition plans and provide regular reporting on campaign performance, pacing, risks, and optimization opportunities.
• Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions.
• Configure, deploy, and troubleshoot tags using Google Tag Manager to ensure accurate tracking, measurement, and attribution across campaigns.
• Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform optimization strategies.
• Build, maintain, and troubleshoot reporting dashboards within Looker Studio, PowerBI, and Agency Analytics, ensuring data accuracy and delivering actionable performance insights.
• Partner with clients, sales teams, and internal stakeholders on campaign strategy, reporting, optimization recommendations, and performance reviews.
• Assist with ad operations functions including campaign setup, trafficking, QA, tracking validation, platform integrations, and troubleshooting across advertising platforms.

Paid Social Strategist

• Own the strategy, quality, and performance of our paid acquisition efforts across search, video, social, and emerging digital channels
• Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns
• Own rigorous QA of all agency output
• Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs
• Maintain a "tight ship" operating cadence
• Own the paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms
• Own paid social strategy across Meta, Reddit, X, TikTok, and more
• Manage and optimize significant monthly budgets with a focus on efficiency metrics
• Build and maintain reporting dashboards and performance frameworks
• Translate complex campaign data into clear, actionable narratives
• Oversee agency execution of programmatic campaigns across DSPs
• Source, negotiate, and manage direct media buys across newsletters, industry publications, and trade journals
• Identify and test emerging channels

Senior Performance Marketing Specialist

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Develop strong relationships with clients and identify senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences, with support for some clients
• Create and present insightful, meaningful, accurate reports and analyses with minimal support
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Management of any concerns or issues from clients when appropriate
• Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community
• May participate in the interview process
• Identify new opportunities for clients to meet their business goals
• Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
• Manage beta tests of new services for the client set
• Elevate client requests for SOW changes with some support
• Provide feedback on training content
• Develop basic training content with QA
• Occasionally, conduct basic team training to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
• Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
• Meet and exceed client expectations and set KPIs with minimal support
• Set up and review Google Analytics (and any other third-party tracking software) with minimal support
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
• Temporarily take on extra client hours to support the team during times of limited bandwidth

Senior Paid Media Analyst

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Lead cross-functional marketing programs, coordinating timelines, dependencies, and stakeholder alignment for product launches, campaigns, and key initiatives
• Own the end-to-end execution of Outshift's webinar program, including planning, platform management, live event moderation, and post-event reporting
• Manage marketing operations by administering tools, workflows, automations, resource planning, and campaign tracking to improve team efficiency
• Analyze and communicate campaign, webinar, and website performance metrics, providing actionable insights for stakeholders and quarterly business reviews
• Coordinate cross-functional approvals, vendor relationships, and additional marketing initiatives to ensure successful delivery across content, digital, paid media, and web programs

Marketing Campaign Manager

• You will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding.
• You will be working closely with local US teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries.
• If you are an experienced, self-motivated, and innovative online marketer, this could be the role for you.

Senior Performance Marketing Associate

• Own the demand generation plan and develop a data-informed annual strategy
• Build integrated ABM campaigns for target retail accounts
• Establish KPIs, track pipeline contribution, analyze conversion performance
• Drive cross-functional collaboration with product marketing, content, and sales
• Activate partners to amplify campaigns and manage agency relationships
• Scale automation and personalization using marketing tools
• Lead and mentor a small, high-performing team focused on execution and operational excellence

Demand Generation Manager

• Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies accountable to performance benchmarks.
• Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
• Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
• Set macro Key Performance Indicators (KPIs) for marketing acquisition.
• Lead the presentation of the weekly Growth Department data deck.
• Implement automation, advanced tracking models, and analytics tools to eliminate attribution blind spots and scale paid media operations efficiently.

Performance Marketing Manager

• Own demand generation strategy and pipeline performance for the Cybersecurity & Data Protection business.
• Build and execute integrated campaigns that engage IT and security leaders throughout the buyer journey.
• Partner closely with Sales, Product Marketing, RevOps, Digital, and Content teams to drive go-to-market success.
• Analyze performance, optimize programs, and identify new opportunities to accelerate growth.
• Serve as the marketing lead and advocate for one of ConnectWise's most strategic solution areas.

• Create Paid Social Creative End-to-End Own paid social creative from concept through final delivery.
• Personally edit and ship creative across Meta, TikTok, YouTube, and emerging platforms.
• Develop platform-native concepts that feel natural to the feed while serving a clear advertising objective.
• Produce and Iterate Creative at Scale Turn winning concepts into multiple variations and testing opportunities.
• Produce a consistent stream of fresh creative that supports campaign performance.
• Balance speed, quality, and experimentation to meet the demands of modern ad platforms.
• Apply Mobile-First Creative Craft Create for vertical and mobile-first experiences.
• Build strong hooks that earn attention quickly.
• Design for sound-off viewing with captions and clear visual storytelling.
• Use pacing, structure, and calls to action intentionally to drive engagement and conversion.
• Capture Content When Needed Self-produce simple content when a concept requires it.
• Capture UGC-style, product, testimonial, or behind-the-scenes footage using accessible equipment.
• Collaborate with creators, clients, or production partners as needed.
• Learn From Performance Review creative performance and identify what is driving attention, engagement, and conversion.
• Partner with the paid media team on testing plans and creative hypotheses.
• Use performance insights to inform the next round of concepts and iterations.

Senior Paid Social Creative

• Develop and execute a robust demand generation strategy to drive awareness, engagement, and demand for SecurityScorecard's cybersecurity solutions.
• Leverage ABM techniques to target high-value accounts, collaborating closely with sales and marketing teams to create personalized campaigns tailored to each account.
• Plan and execute multi-channel demand generation campaigns, including email marketing, digital advertising, social media, webinars, events, and content marketing, to generate high-quality leads and nurture existing leads through the sales funnel.
• Utilize data and analytics to measure campaign effectiveness, identify opportunities for optimization, and provide actionable insights to stakeholders.
• Work closely with the sales team to align demand generation activities with sales objectives, ensuring seamless integration between marketing and sales efforts.
• Collaborate with the product marketing, content, and creative teams to develop compelling, audience-specific content and messaging that resonates with target audiences.
• Manage the demand generation budget effectively, ensuring maximum ROI from marketing investments.
• Stay informed about industry trends, market conditions, and customer insights to adapt demand generation strategies accordingly.

Senior Director, Demand Generation

• Build and manage paid campaigns on Google Ads and Meta (Facebook/Instagram)
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision.
• You diagnose at the concept level, is this angle dead or is it the hook.
• You develop the concepts, write the hooks, and script the funnel.
• Once you're in the creative, turning our coaching calls and winning angles into organic content and YouTube scripts.
• You'll run a weekly group coaching call with our students.

• Own growth strategy across a book of business
• Lead a team of paid media analysts and creative strategists
• Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout
• Walk a skeptical founder through a reset strategy
• Build junior analysts and strategists into strong, independent operators

Head of Growth – Paid Media

• Develop strategies and tactics that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently and complex issues with support
• Implement and test new capabilities to enable client growth
• Train new hires on basic and standard concepts
• Provide support for client services deliverables during the sales process for upsells and new business

Paid Media Manager

• Develop integrated media campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight.
• Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions.
• Drive successful integration of campaigns across all marketing channels/touchpoints.
• Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration.
• Manage legal and product review process for all media creative.
• Partner with internal business teams to manage expectations and solve for issues that may arise.
• Provide guidance to internal business partners in the development of marketing materials.
• Manage day-to-day relationship with agencies and provide clear direction.

SEM Manager, Paid Search Activation

• Build and structure paid search campaigns across Google Ads and Microsoft Ads
• Traffic ad copy variations and implement ad extensions
• Apply audience targeting, geotargeting, device bid adjustments, and scheduling parameters
• Implement UTMs, click trackers, and Floodlight conversion tags
• Perform structured pre-launch quality assurance checks
• Monitor daily campaign performance across pacing, CTR, CPC, and conversion trends
• Set up and monitor A/B and multivariate tests for ad copy and landing pages
• Maintain build trackers, QA logs, and pacing records

Senior SEM Analyst, Paid Search Activation

• Own strategy, setup, optimization, and reporting for Siege clients
• Build the playbook, pricing scaffolds, and reporting cadence from zero
• Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline
• Join prospect calls to scope and sell paid social engagements alongside the growth team
• Hire your first associate when Reddit ads revenue justifies it, then train and manage them

Director, Paid Social – Reddit Emphasis

• Responsible for strategic planning and performance of PPC campaigns across paid social, paid search, and other digital channels
• Collaborating with paid media associates and cross-functional team members to determine campaign details, budgets, and goals
• Aggregating and communicating campaign trafficking details to paid media team members
• Directing campaign optimization and adjustment efforts in order to meet KPI benchmarks
• Analyzing paid media campaign performance, preparing reports, and sharing key takeaways with cross-functional stakeholders
• Identifying consumer behavior, trends, and insights and shifting spend and budget accordingly
• Manages the paid media team in the execution of PPC campaigns by developing, executing, and upleveling team-wide processes (monthly campaign trafficking, budget management, reporting, etc.)
• Works hand-in-hand with the Senior Social Media Manager to inform content development strategies and production schedules in accordance with paid media campaign needs
• Partners with other internal teams (Product Marketing, CAR, CPG) to understand and prioritize paid support needs
• Oversees the communication flow between the paid media team and cross-functional partners; sometimes serves as the spokesperson for paid media strategy to company leadership and licensors.
• Helps to shape test-and-learn initiatives in an effort to evolve paid media strategy based on performance analyses
• Maintains an up-to-date list of ad platform representatives and their contact information
• Regularly evaluates and adjusts paid media strategy to align with leading-edge best practices
• In partnership with the Director, Performance Marketing, identifies channel and tactic expansion opportunities
• Occasionally gives input on advertising strategy for special projects

Performance Marketing jobs in Texas

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Paid Social Strategist

Senior Performance Marketing Specialist

Senior Product Manager, Ads Quality

Senior Paid Media Analyst

Campaign Marketing Manager – Corporate, SLED

Marketing Campaign Manager

Senior Performance Marketing Associate

Demand Generation Manager

Performance Marketing Manager

Demand Generation Manager

Senior Paid Social Creative

Senior Director, Demand Generation

Paid Ads Specialist – Google, Meta

Performance Marketing Manager

Head of Growth – Paid Media

Paid Media Manager

SEM Manager, Paid Search Activation

Senior SEM Analyst, Paid Search Activation

Director, Paid Social – Reddit Emphasis

Paid Media Manager