Performance Marketing

• Coordinate the full lifecycle of up to 100 monthly activations, from initial brief to final wrap-up, ensuring they're on-time and within scope.
• Create detailed briefs, ensuring all critical information is captured for campaign execution.
• Develop and maintain campaign schedules, deliverables, and timelines, adjusting as needed to meet evolving priorities.
• Ensure clear, documented processes are followed at each stage of the campaign to maintain quality and consistency.
• Work closely with the Talent Department to align on talent availability, creative requirements, and campaign timelines.
• Partner with the Sales Department to understand brand objectives, contractual obligations, and budget parameters.
• Communicate campaign goals, progress, and updates to internal teams via regular meetings or project management tools.
• Serve as the primary point of contact for assigned brand partners, establishing trust and clear lines of communication.
• Set and manage expectations regarding campaign timelines, deliverables, and potential challenges.
• Track relevant key performance indicators (KPIs) for each activation, analyzing campaign effectiveness and ROI.
• Compile post-campaign reports for internal leadership and external brand stakeholders, highlighting successes, lessons learned, and optimization strategies.

Campaign Manager

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Build Hubspot landing pages, forms and emails and interpret results of open/click rates
• Validate and ensure accuracy of Hubspot lead and deal data
• Manage and optimize email banner campaigns via email signature tool
• Work alongside agencies and contractors for graphic design and paid media, requesting graphics and handing off assets to paid media contractor
• Create email and ad copy with the assistance of Claude and content team
• Analyze weekly performance data and surfacing insights to marketing team for fast decision making
• Gather and validate data from multiple sources to ensure accuracy and completeness
• Experiment with AI tools like Claude to automate repetitive tasks, generate ideas and create marketing assets

Performance Marketing Coordinator

• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.
• Advise on targeting, budgets, and creative with a focus on Reels and short-form video.
• Occasionally launch and manage campaigns promoting films, trailers, and releases.
• Report on audience growth and engagement and recommend optimizations.

Paid Social Specialist

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans.
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
• Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

Director, Paid Search

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
• Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

Contract Director, Paid Search

• Own both sales and marketing for the company
• Run the sales process from first conversation to signed contract
• Take all introductory and discovery calls with inbound prospects
• Manage the full pipeline from first touch to close
• Handle objections, follow ups, proposals, and contract negotiations
• Build and maintain a sales playbook, objection library, and follow up sequences
• Own and operate internal Meta advertising campaigns
• Develop and execute broader marketing strategy including content, brand positioning, and demand generation
• Elevate the company brand to attract larger and more established clients
• Create or direct the creation of marketing assets such as ads, landing pages, case studies, and social content
• Consider how advertising fits within a larger growth strategy

Head of Demand Generation

• Own both sales and marketing for the company
• Run our sales process from first conversation to signed contract
• Build and execute our internal marketing strategy
• Take all introductory and discovery calls with inbound prospects
• Run strategy and pitch presentations
• Manage the full pipeline from first touch to close
• Handle objections, follow ups, proposals, and contract negotiations
• Build and maintain a sales playbook, objection library, and follow up sequences
• Own and operate our internal Meta advertising campaigns
• Develop and execute our broader marketing strategy including content, brand positioning, and demand generation
• Elevate the company brand to attract larger and more established clients
• Create or direct the creation of marketing assets such as ads, landing pages, case studies, and social content

Director of Demand Generation

• Full accountability for Paid Search and Paid Social performance across all client accounts
• KPI definition, ownership, and enforcement across spend efficiency, lead quality, conversion performance, and revenue contribution
• The standard of excellence for how paid media is planned, executed, reported, and improved at Intellibright
• Full-funnel paid media strategy aligned to business outcomes, not platform metrics
• Final authority on budget allocation, pacing, and optimization decisions tied to measured client impact
• Intent, keyword, and query strategy across branded, non-branded, local, and high-value demand
• Integration of paid media strategy with CRO, landing page performance, and website experience
• Cross-channel alignment with SEO to maximize total SERP visibility and demand capture
• Guardrails for platform automation, AI bidding, and recommendation adoption. Platforms do not make decisions here, you do.
• Partnership with Analytics to develop AI-powered insights, alerts, and forecasting frameworks that guide faster, smarter decisions
• Performance assessment with the authority and confidence to recommend pivots, budget reallocations, or increased investment based on signals
• Executive-ready performance narratives that move conversations from metrics to direction
• Hiring, mentorship, and elevation of SEM managers and specialists
• Contribution to client retention, expansion, and long-term account health
• Proactive identification of risk, inefficiency, and growth opportunity across the portfolio

Director of Paid Media

• Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
• Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
• Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
• Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
• Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
• Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
• Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
• Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
• Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
• Engage in professional development opportunities and contribute learnings to the team to support collective growth.

Paid Search Analyst, PPC

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Paid Media Manager

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
• Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
• Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion.
• Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
• Own event-driven demand strategy, maximizing pipeline impact before, during, and after strategic activations including tradeshows, ecosystem events, partner activations, and flagship moments.
• Build and scale SEO, AEO, and content-driven inbound demand programs that improve discoverability, authority, and qualified pipeline.
• Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance.
• Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity.
• Identify, test, and validate new demand channels through controlled pilots and data-driven analysis.
• Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities.
• Apply AI-enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision-making.
• Develop clear attribution models that connect multi-channel activity directly to pipeline and revenue impact.
• Build repeatable systems, playbooks, and processes that scale with the business.
• Partner cross-functionally with Sales, RevOps, PMM, and Partnerships to align marketing programs with GTM priorities.
• Own and manage agency relationships across paid media, SEO, web, and digital programs, holding partners accountable to execution quality, experimentation rigor, and business outcomes.
• Over time, help shape and lead future demand-focused resources, including agency partners and potential direct reports.

• Own and evolve early lifecycle (EMOB) engagement strategy to drive activation, card usage, and customer retention
• Translate customer behavior and campaign performance data into targeted messaging and actionable strategies
• Lead end-to-end campaign execution across digital channels, including planning, targeting, creative development, deployment, and optimization
• Identify opportunities to improve engagement through testing, segmentation, and performance insights
• Partner cross-functionally to ensure campaigns are delivered on time, compliant, and aligned to business goals
• Navigate regulatory and compliance requirements while maintaining speed, quality, and risk discipline
• Drive operational improvements by identifying process gaps, inefficiencies, and opportunities to streamline execution
• Prepare and deliver clear, concise recommendations and performance insights to senior stakeholders
• Support campaigns across a diverse portfolio of branded and co-branded credit card products, including new product launches

Customer Engagement Manager – Credit Cards

• Own the end-to-end activation and execution of Hero campaigns and Campaign-in-a-Box frameworks — ensuring every element ladders up to the campaign positioning and business narrative set by Brand leadership.
• Build channel activation schedules across paid, owned, and earned media, ensuring messaging consistency, creative alignment, and measurable distribution.
• Own paid channel briefs —ensuring full alignment to the campaign narrative and creative direction.
• Apply an experimentation mindset, track performance against pre-defined KPIs, and surface optimization recommendations to Brand leadership through the monthly Campaign Business Review.
• Coordinate Sinch's activation at Tier 1 industry events — connecting event presence to the relevant Hero campaign moment and ensuring messaging, creative, and content distribution are aligned before, during, and after each event.
• Develop and maintain a comprehensive understanding of the paid media landscape across Sinch's priority audiences across products.
• Build and own distribution plans across the B2B paid media landscape — including programmatic display, paid social, content syndication, and search — maximizing reach and relevance within budget.
• Build a documented audience-to-channel media framework for every campaign cycle, translating buyer research and channel data into actionable targeting strategies.
• Bring paid media insights forward to monthly campaign reviews to inform 'double down or stop' decisions across the active campaign portfolio.
• Serve as the primary campaign point of contact for regional marketing leads across APAC, EMEA, LATAM, and North America — balancing global campaign consistency with local market relevance.

Global Integrated Campaign Manager

• Pipeline number. You own the marketing-sourced pipeline target — $30M in MQLs. This is your number. You report on it weekly, you defend it, you fix it when it breaks.
• Full-funnel demand gen strategy — outbound, inbound, paid, SEO, events, partnerships, and referral programs — built from scratch alongside the founder.
• CAC and attribution modeling — you measure and monitor every dollar spent against LTGP, and you adjust accordingly.
• Lead scoring and MQL/SQL definition — defined in lockstep with sales so there’s no ambiguity at handoff.
• Campaign execution — you’re the strategist and the executor. You’re in the work alongside the team, not above it.
• Weekly metrics reporting to the Founder — pipeline generated, CAC, conversion rates, cost per MQL, every week without being asked.

• Own pipeline: Drive inbound and outbound demand programs end-to-end — strategy, execution, iteration — with a clear line to SAO targets each quarter.
• Embed with sales: Standups, call shadows, deal reviews.
• Build campaigns that earn attention: Develop integrated, multi-touch programs across email, paid, content, and outbound that speak to operators’ reality.
• Know your buyer: Learn from regular operator interviews and sales calls to craft messaging, creative, and campaign strategy that works.
• Use AI to scale yourself: Tools, workflows, agents.

Demand Generation Marketer

• Manage and execute all GrailX TikTok Shop Affiliate Campaigns from kickoff through completion
• Serve as the primary point of contact for creators and subscribers throughout TikTok Shop Affiliate Campaigns
• Own the success and growth of the TikTok Shop Affiliate Campaign program, including campaign performance and subscriber value
• Coordinate communication between creators, brands, and internal teams to ensure smooth campaign execution
• Own campaign promotion through email campaign creation, newsletter distribution, and sharing opportunities in Circle
• Track deliverables, approvals, timelines, and updates to keep campaigns organized and on schedule
• Support subscriber onboarding, activation, and engagement within TikTok Shop Affiliate Campaigns
• Monitor campaign performance and provide reporting on results and key learnings
• Work cross-functionally with the Social Commerce Team to improve processes and drive program growth

Brand Campaign Manager

• Own media budget allocation and pacing across all channels
• Translate data and insights into optimization opportunities
• Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
• Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
• Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
• Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
• Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Senior Media Planning and Brand Campaign Manager – Contract

• Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS
• Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts
• Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns
• Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI
• Think creatively and strategically, devising unique campaign concepts that cut through the noise and resonate with the target audience and accounts
• Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume
• Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes

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