Demand Generation Manager

ConnectWise

Demand Generation Manager driving revenue and strategy for ConnectWise's cybersecurity product portfolio. Leading demand generation to optimize pipeline performance for high-impact campaigns.

Posted 7/9/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own demand generation strategy and pipeline performance for the Cybersecurity & Data Protection business.
Build and execute integrated campaigns that engage IT and security leaders throughout the buyer journey.
Partner closely with Sales, Product Marketing, RevOps, Digital, and Content teams to drive go-to-market success.
Analyze performance, optimize programs, and identify new opportunities to accelerate growth.
Serve as the marketing lead and advocate for one of ConnectWise's most strategic solution areas.

Requirements

What you’ll need

6+ years of B2B demand generation experience with accountability for pipeline and revenue outcomes.
Experience marketing cybersecurity, data protection, or related SaaS solutions.
Deep understanding of the IT/security buyer journey and go-to-market strategy.
Strong cross-functional leadership skills and ability to influence without direct authority.
Data-driven mindset with hands-on experience using Salesforce, Marketo, HubSpot, or similar platforms.
Proven track record of building programs that drive measurable business impact.

Benefits

Comp & perks

Fully remote opportunity with a collaborative, high-performing team.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Demand Generation StrategyPipeline PerformanceIntegrated CampaignsIT/Security Buyer JourneyGo-To-Market Strategy

Soft Skills

Influencing Without AuthorityData-Driven Mindset