SEM Manager, Paid Search Activation

Citi

SEM Manager responsible for developing integrated media campaigns for Citi. Leading cross-functional teams and managing multiple agencies to ensure successful execution across marketing channels.

Posted 6/30/2026full-timeNew York City • New York, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $98,960 - $148,440 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated media campaigns and managing cross-functional teams to ensure seamless execution across marketing channels. Strong ability to create consumer-focused briefs and guide internal partners in marketing material development.

Highest-signal resume keywords

Integrated Media Campaign DevelopmentCross-Functional Team ManagementAgency Relationship ManagementBranding and Marketing ExperienceConsumer Insight Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionMarketing StrategyAnalyticsCreative Brief DevelopmentLegal Review Management

Soft Skills

LeadershipProblem SolvingCommunicationCollaboration

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

AdvertisingMarketing ChannelsPublic RelationsDigital MarketingConsumer Focus

About the role

Key responsibilities & impact

Develop integrated media campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight.
Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions.
Drive successful integration of campaigns across all marketing channels/touchpoints.
Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration.
Manage legal and product review process for all media creative.
Partner with internal business teams to manage expectations and solve for issues that may arise.
Provide guidance to internal business partners in the development of marketing materials.
Manage day-to-day relationship with agencies and provide clear direction.

Requirements

What you’ll need

5-8 years of experience in branding, marketing or analytics
Passionate about advertising and marketing and curious about new developments in the industry
Bachelors/University degree or equivalent experience

Benefits

Comp & perks

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays