Paid Media Manager

VIZ Media

Paid Media Manager driving digital advertising strategy for VIZ Media's products and services. Overseeing PPC campaigns while collaborating cross-functionally to align with business goals.

Posted 6/27/2026full-timeSan Francisco • California, New York, Oregon, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for strategic planning and performance of PPC campaigns across paid social, paid search, and other digital channels
Collaborating with paid media associates and cross-functional team members to determine campaign details, budgets, and goals
Aggregating and communicating campaign trafficking details to paid media team members
Directing campaign optimization and adjustment efforts in order to meet KPI benchmarks
Analyzing paid media campaign performance, preparing reports, and sharing key takeaways with cross-functional stakeholders
Identifying consumer behavior, trends, and insights and shifting spend and budget accordingly
Manages the paid media team in the execution of PPC campaigns by developing, executing, and upleveling team-wide processes (monthly campaign trafficking, budget management, reporting, etc.)
Works hand-in-hand with the Senior Social Media Manager to inform content development strategies and production schedules in accordance with paid media campaign needs
Partners with other internal teams (Product Marketing, CAR, CPG) to understand and prioritize paid support needs
Oversees the communication flow between the paid media team and cross-functional partners; sometimes serves as the spokesperson for paid media strategy to company leadership and licensors.
Helps to shape test-and-learn initiatives in an effort to evolve paid media strategy based on performance analyses
Maintains an up-to-date list of ad platform representatives and their contact information
Regularly evaluates and adjusts paid media strategy to align with leading-edge best practices
In partnership with the Director, Performance Marketing, identifies channel and tactic expansion opportunities
Occasionally gives input on advertising strategy for special projects

Requirements

What you’ll need

3-5 years of experience managing paid social and paid search campaigns across various channels, including Facebook/Instagram, TikTok, Reddit, Google Ads, and Amazon Ads
2-3 years of managerial experience overseeing teams of channel experts/media buyers
Demonstrated past success in building, executing, and reporting on comprehensive multi-channel PPC campaigns, preferably in the publishing and/or entertainment industry
Past experience directly managing paid social and paid search advertising campaigns
Proven track record of overseeing paid media buyers delivering strong results
Expertise in digital advertising management tools, platforms, and best practices
Experience presenting digital marketing campaign results to senior stakeholders
Strong analytical, organizational, and problem-solving skills
Comfort working in a fast-paced environment with shifting priorities and deadlines
Strong written and verbal communication skills
Bachelor's Degree in Marketing, Business Administration, or related field, or equivalent experience, with a record that demonstrates suitable preparation for this position.
Knowledge of/interest in anime and manga/publishing/entertainment/home video fields (preferred)
Some experience with project management tools (preferred)

Benefits

Comp & perks

Partially subsidized Health, Dental, and Vision insurance
401(k) savings plan – including employer matching
Flexible Spending – health and dependent care
Commuter stipend for in-office work
Life Insurance/AD&D/STD/LTD
Legal & ID Theft insurance
Group Pet insurance rates
Paid holidays, vacation, and sick time - plus your birthday is a holiday!
Philanthropy program, including paid time off for volunteer work
Wellness program, including fitness membership discounts and reimbursement
Full time casual dress
Flexible work hours

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPC campaign managementpaid social advertisingpaid search advertisingGoogle AdsFacebook AdsInstagram AdsTikTok AdsReddit AdsAmazon Adsdigital advertising management

Soft Skills

analytical skillsorganizational skillsproblem-solving skillscommunication skillsteam managementcollaborationstrategic planningadaptabilityreportingpresentation skills