VIZ Media

Performance Marketing

• Responsible for strategic planning and performance of PPC campaigns across paid social, paid search, and other digital channels
• Collaborating with paid media associates and cross-functional team members to determine campaign details, budgets, and goals
• Aggregating and communicating campaign trafficking details to paid media team members
• Directing campaign optimization and adjustment efforts in order to meet KPI benchmarks
• Analyzing paid media campaign performance, preparing reports, and sharing key takeaways with cross-functional stakeholders
• Identifying consumer behavior, trends, and insights and shifting spend and budget accordingly
• Manages the paid media team in the execution of PPC campaigns by developing, executing, and upleveling team-wide processes (monthly campaign trafficking, budget management, reporting, etc.)
• Works hand-in-hand with the Senior Social Media Manager to inform content development strategies and production schedules in accordance with paid media campaign needs
• Partners with other internal teams (Product Marketing, CAR, CPG) to understand and prioritize paid support needs
• Oversees the communication flow between the paid media team and cross-functional partners; sometimes serves as the spokesperson for paid media strategy to company leadership and licensors.
• Helps to shape test-and-learn initiatives in an effort to evolve paid media strategy based on performance analyses
• Maintains an up-to-date list of ad platform representatives and their contact information
• Regularly evaluates and adjusts paid media strategy to align with leading-edge best practices
• In partnership with the Director, Performance Marketing, identifies channel and tactic expansion opportunities
• Occasionally gives input on advertising strategy for special projects

Paid Media Manager