VIZ Media

Data Analyst

• Own the development, maintenance, and ongoing management of a centralized marketing campaign dashboard tracking performance across Product Marketing, Organic Social Media, and Paid Media, ensuring accuracy, reliability, and accessibility.
• Partner with marketing leadership to define dashboard requirements, standardized metrics, and reporting views aligned to business objectives and campaign goals.
• Develop and maintain a holistic measurement framework that integrates dashboard outputs into broader marketing reporting and analysis.
• Analyze campaign performance and translate data into clear insights, trends, and actionable recommendations.
• Prepare recurring and ad hoc reports, presentations, and executive-ready summaries.
• Synthesize data across platforms to deliver cohesive performance narratives rather than siloed channel reporting.
• Partner closely with the Senior Manager, Paid Media and paid media buyers to support performance analysis, optimization strategies, and testing insights.
• Collaborate with Product Marketing and Organic Social teams to evaluate campaign and content effectiveness.
• Support test-and-learn initiatives by analyzing results and providing structured readouts with implications for future planning.
• Establish and document best practices for reporting cadence, metric definitions, and data usage.
• Identify gaps in tracking, tooling, or data availability and recommend improvements in collaboration with internal partners.
• From time to time, serve as a consultant to marketing teams on measurement strategy and performance insights.

Marketing Analytics Manager