Senior Performance Marketing Specialist

Brainrider

Senior Performance Marketing Specialist at Brainrider managing paid acquisition strategies across various channels. Focus on quality, performance, and agency management to achieve marketing goals.

Posted 7/24/2026full-timeRemote • California, New York, Texas, Washington • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing with a focus on SEM and paid search strategies across various platforms, while effectively managing agency partnerships and substantial media budgets. Proficient in data analysis and reporting to drive campaign performance and efficiency.

Highest-signal resume keywords

Performance Marketing ExperienceSEM/Paid Search ExpertiseGoogle Ads ManagementStrong Analytical SkillsAgency Partner Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

SEMPaid SearchGoogle AdsMicrosoft AdsA/B TestingMultivariate TestingCampaign OptimizationBudget ManagementData AnalysisReporting Dashboards

Soft Skills

Proactive CommunicationAttention to Detail

Tools & Technologies

Google AnalyticsLookerTableauDSPsProgrammatic Campaigns

Industry Keywords

Paid AcquisitionDigital ChannelsMedia BuysEmerging ChannelsPerformance Metrics

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the strategy, quality, and performance of our paid acquisition efforts across search, video, social, and emerging digital channels
Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns
Own rigorous QA of all agency output
Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs
Maintain a "tight ship" operating cadence
Own the paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms
Own paid social strategy across Meta, Reddit, X, TikTok, and more
Manage and optimize significant monthly budgets with a focus on efficiency metrics
Build and maintain reporting dashboards and performance frameworks
Translate complex campaign data into clear, actionable narratives
Oversee agency execution of programmatic campaigns across DSPs
Source, negotiate, and manage direct media buys across newsletters, industry publications, and trade journals
Identify and test emerging channels

Requirements

What you’ll need

5–8 years of performance marketing experience with deep expertise in SEM/paid search (Google Ads, Microsoft Ads, SA360)
Agency background strongly preferred
Meticulous attention to detail that borders on compulsive
Proven ability to manage and QA agency partners
Track record managing substantial paid media budgets ($+/month)
Proactive communicator
Strong analytical skills (Google Analytics, Looker, Tableau, or similar)
Experience with A/B and multivariate testing methodologies across creative, landing pages, audiences, and bidding strategies
Bonus: Experience marketing to developer or technical audiences
Bonus: Knowledge of MMPs and mobile attribution for app-based campaigns

Benefits

Comp & perks

Competitive salaries
Paid vacation
Work from home (WFH) support and set-up assistance
A wide variety of other great perks