Brainrider

Performance Marketing

• Own the strategy, quality, and performance of our paid acquisition efforts across search, video, social, and emerging digital channels
• Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns
• Own rigorous QA of all agency output
• Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs
• Maintain a "tight ship" operating cadence
• Own the paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms
• Own paid social strategy across Meta, Reddit, X, TikTok, and more
• Manage and optimize significant monthly budgets with a focus on efficiency metrics
• Build and maintain reporting dashboards and performance frameworks
• Translate complex campaign data into clear, actionable narratives
• Oversee agency execution of programmatic campaigns across DSPs
• Source, negotiate, and manage direct media buys across newsletters, industry publications, and trade journals
• Identify and test emerging channels

Senior Performance Marketing Specialist