Demand Generation Manager

Commerce

Demand Gen Manager leading ABM programs for retail commerce and Feedonomics business. Developing multi-channel campaigns and driving collaboration across teams with a focus on data-informed strategy.

Posted 7/17/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $115,200 - $134,310 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in Account-Based Marketing (ABM) with a focus on developing data-informed strategies and executing multi-channel campaigns for enterprise retail brands. Proven ability to lead teams, drive collaboration, and measure campaign performance to optimize ROI and customer acquisition.

Highest-signal resume keywords

Account-Based Marketing (ABM)B2B Demand GenerationEcommerce ExpertiseCampaign Performance AnalysisTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyMulti-Channel Campaign ExecutionKPI EstablishmentPipeline Contribution AnalysisCampaign ROI Measurement

Soft Skills

CollaborationCommunicationStakeholder ManagementStrategic ThinkingExecution Focus

Tools & Technologies

Marketing Automation ToolsDigital Commerce PlatformsData Analysis Tools

Industry Keywords

Retail Technology EcosystemEnterprise Retail BrandsCommerce Platform Competitive Landscape

About the role

Key responsibilities & impact

Own the demand generation plan and develop a data-informed annual strategy
Build integrated ABM campaigns for target retail accounts
Establish KPIs, track pipeline contribution, analyze conversion performance
Drive cross-functional collaboration with product marketing, content, and sales
Activate partners to amplify campaigns and manage agency relationships
Scale automation and personalization using marketing tools
Lead and mentor a small, high-performing team focused on execution and operational excellence

Requirements

What you’ll need

Proven, hands-on experience running Account-Based Marketing (ABM) programs
Direct experience marketing to large, enterprise retail brands
5+ years of B2B demand generation experience, ideally in SaaS or commerce technology
Proven success developing and executing integrated, multi-channel pipeline-driving campaigns
Deep understanding of ecommerce, digital commerce platforms, and the retail technology ecosystems
Clear understanding of commerce platform / technology competitive landscape
Demonstrated ability to measure and improve campaign ROI, pipeline contribution, and customer acquisition cost
Excellent collaboration, communication, and stakeholder management skills
Strategic thinker with hands-on execution experience and a strong bias for action.

Benefits

Comp & perks

Health insurance
401(k) matching
Variable compensation
Equity
Professional development opportunities