Senior Paid Media Analyst

Workshop Digital

Senior Paid Media Analyst at Workshop Digital developing strategies and maintaining client relationships for strong paid media performance and impactful results.

Posted 7/23/2026full-timeRichmond • California, Colorado, Illinois, New York, North Carolina, Texas, Virginia • 🇺🇸 United StatesSenior💰 $66,000 - $73,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid digital marketing accounts across various platforms, including Google Ads and Facebook, while building strong client relationships and delivering actionable insights. Proficient in data analysis and reporting, with a focus on optimizing client strategies to meet business goals.

Highest-signal resume keywords

Paid Digital Marketing ManagementClient Relationship BuildingData Analysis and ReportingGoogle Ads and Google AnalyticsMicrosoft Office and Google Workspace

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Digital MarketingKeyword ResearchLanding Page OptimizationAccount Performance ImprovementClient Strategy Development

Soft Skills

Effective CommunicationRelationship ManagementProactive Feedback AcceptanceTeam Training DeliveryWorkload Prioritization

Tools & Technologies

Google AdsGoogle Display NetworkYouTubeMicrosoft AdsFacebookTwitterLinkedInGoogle AnalyticsMicrosoft ExcelGoogle Sheets

Industry Keywords

Digital MarketingClient RetentionPerformance OptimizationAgency ExperienceMarket Research

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
Troubleshoot minor to complicated client issues
Implement and test new capabilities to enable client growth
Develop strong relationships with clients and identify senior stakeholders
Attend and participate in all meetings/calls with clients
Communicate effectively with various audiences, with support for some clients
Create and present insightful, meaningful, accurate reports and analyses with minimal support
Execute the Workshop Digital client flag process and proactively identify resolutions
Go the extra mile for assigned clients within the scope of the SOW
Proactively seek and gracefully accept feedback
Tactfully share feedback with colleagues
Immediately inform Paid Media Management of any concerns or issues from clients when appropriate
Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community
May participate in the interview process
Identify new opportunities for clients to meet their business goals
Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
Manage beta tests of new services for the client set
Elevate client requests for SOW changes with some support
Provide feedback on training content
Develop basic training content with QA
Occasionally, conduct basic team training to help develop team expertise
Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support
Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support
Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
Meet and exceed client expectations and set KPIs with minimal support
Set up and review Google Analytics (and any other third-party tracking software) with minimal support
Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
Temporarily take on extra client hours to support the team during times of limited bandwidth

Requirements

What you’ll need

1+ years of demonstrated agency experience with small-to-mid-sized clients
Building strong relationships
Prioritizing workload with some support
Creating insightful, actionable, and accurate insights for client strategies and reports with some support
Presenting data and insights in a way that is logical, clear, and actionable, with some support
Creating effective meeting agendas and leading client meetings with some support
Delivering basic training
Logging assigned client hours worked
Meeting deadlines
Proven track record of managing a full client workload consisting of small-to mid-sized clients
Courteous written, verbal, and visual communication skills
Strong analytical capabilities, but may need support for advanced analysis and insights
Occasionally provides basic training to other team members
Proactively expands basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
Understands and supports leadership vision/decisions
May identify and/or support the implementation of initiatives that push the team forward
Intermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

Benefits

Comp & perks

Competitive salaries
25 days PTO, 5 days STO, 12 Holidays
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
Committee Membership (Community, Culture, Health & Wellness)