Workshop Digital

Performance Marketing

• Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Develop strong relationships with clients and identify senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences, with support for some clients
• Create and present insightful, meaningful, accurate reports and analyses with minimal support
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Management of any concerns or issues from clients when appropriate
• Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community
• May participate in the interview process
• Identify new opportunities for clients to meet their business goals
• Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
• Manage beta tests of new services for the client set
• Elevate client requests for SOW changes with some support
• Provide feedback on training content
• Develop basic training content with QA
• Occasionally, conduct basic team training to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
• Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
• Meet and exceed client expectations and set KPIs with minimal support
• Set up and review Google Analytics (and any other third-party tracking software) with minimal support
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
• Temporarily take on extra client hours to support the team during times of limited bandwidth

Senior Paid Media Analyst

• Develop strategies and tactics that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently and complex issues with support
• Implement and test new capabilities to enable client growth
• Train new hires on basic and standard concepts
• Provide support for client services deliverables during the sales process for upsells and new business

Senior Paid Media Analyst

Paid Media Manager