Workshop Digital

Performance Marketing

• Develop strategies and tactics that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Train analysts on advanced topics
• Manage creation and quality for client services deliverables during the sales process for upsells and new business
• Support Team Leads in the training of new team members
• Provide temporary launch support and contribute to new strategy development for priority clients
• Consistently contribute thought leadership content to the Workshop Digital blog and the industry
• Attend and participate in all meetings/calls with clients
• Communicate independently and effectively with various audiences
• Create and present insightful, meaningful, accurate reports and analysis independently
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate
• Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
• Share meaningful information that advances the team
• Participate in the interview process
• Lead special projects independently
• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Lead beta testing for new services and manage beta test for client set
• Develop best practices and training for new services
• Support of client development by assisting with RFPs, presentations, audits, and SOWs
• Respond to requested changes in scope of services with oversight
• Elevate client requests for SOW changes
• Oversee training for new team members
• Consistently identify opportunities to update and expand training content
• QA training content
• Consistently develop original technical training content
• Consistently conduct team trainings including advanced topics to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels
• Strategically build, manage, and optimize client paid digital marketing accounts
• Perform keyword and audience research to optimize accounts and influence creative decisions
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results
• Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results
• Keep abreast of the latest paid digital marketing trends and shifts as well as projections for the future
• Create and prioritize strategies and supporting tactics that embody clients’ business goals
• Take ownership and accountability of clients' performance by meeting and exceeding client expectations, and set KPIs independently
• Set up and review Google Analytics (and any other third-party tracking software)
• Proactively identify potential threats, changes in the landscape, industry updates, and potential opportunities for client accounts and present these to clients
• Conduct ongoing tests that drive towards growth and achieving client goals
• Temporarily take on extra client hours to support the team during times of limited bandwidth.

Paid Media Lead

SEO Marketing

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy
• Implement and test new capabilities to enable client growth
• Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
• Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
• Provide support for client services deliverables during the sales process for upsells and new business
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences
• Create and present insightful, meaningful, and accurate reports and analyses on complex issues
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community
• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Manage beta tests of new services for client set
• Support the sales team by assisting with RFPs, presentations, audits, and SOWs
• Regularly identify opportunities to update and expand training content
• Develop original technical training content with QA
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
• Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
• Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
• Conduct comprehensive technical, content, and local SEO audits on complex issues
• Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance
• Optimize client websites through conversion rate optimization (CRO)
• Create and prioritize strategies and supporting tactics that embody clients’ business goals
• Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs
• Setup and review Google Analytics (and any other third-party tracking software)
• Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering.

SEO Manager

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders
• Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development
• Implement and test new capabilities to enable client growth
• Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
• Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency
• Provide support for client services deliverables during the sales process for upsells and new business
• Develop strong relationships with clients and senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences
• Create and present insightful, meaningful, and accurate reports and analyses on complex issues
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community
• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Manage beta tests of new services for client set
• Support the sales team by assisting with RFPs, presentations, audits, and SOWs
• Regularly identify opportunities to update and expand training content
• Develop original technical training content with QA
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies
• Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
• Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
• Conduct comprehensive technical, content, and local SEO audits on complex issues
• Optimize client content for visibility within AI-generated search experiences